REPORT ON INDIAN INNERWEAR GARMENTS INDUSTRY Industry Pitch... · REPORT ON INDIAN INNERWEAR...

REPORT ON

INDIAN INNERWEAR GARMENTS INDUSTRY

BIG STRATEGIC MANAGEMENT CONSULTANTS APRIL, 2010

3, Hindustan Kohinoor Complex, L.B.S Road, Vikhroli (W), 400 083 Tel 022 67427821-29 URL: www.big-consultants.com

CONTENTS

1. Indian Economic Overview

BIG Strategic Management Consultants

3. Understanding Innerwear Industry – Product Overview

4. Major Players in Innerwear Industry

5. About BIG Strategic Management Consultants

2

2. Innerwear Industry Overview

6. How can BIG Help?


-4%

-2%

0%

2%

4%

6%

8%

10%

2008 2009 2010 2011 2012

% C

hang

e O

ver P

revi

ous

Year

Year

GDP SCENARIO

World Baseline World Downside scenario Indian Scenario

q  After several consecutive

years of strong growth, the

world economy entered into

the worst recession which

started in third quarter of 2008.

q  A l l t h e a d v a n c e d

e c o n o m i e s f a c e d d e e p

economic crisis , as the world

GDP dropped by 1.3% in

2009.

q  The signs of recovery shall

be visible from fourth quarter

of 2010.

q  The Indian economy which

has also been impacted by the

global turmoil, posted a

growth of 5.4% in FY 2009.

Source: International Monetary Fund (IMF)

3

INDIAN ECONOMIC SCENARIO

India is among the top 15 countries in the global economy in terms of GDP at current prices.

CONTENTS


BiG Strategic Management Consultants




4



§  The Global Innerwear Industry in 2009 was USD 36 Billion (INR 159,788 crores).

§  Of the total global innerwear sales, lingerie sales contribute to 46%, Men’s undergarment sales contribute to 42%,

infant wear contributes to 5%, sleepwear contributes to 4% and the rest like stockings and socks contributes to 3%.

§  Of the total Global Innerwear market, Hosiery innerwear attributes to the 17% of the market.

GLOBAL INNERWEAR MARKET

The global innerwear market grew at a rate of 7-9% for the past five years.

Source: India PRWire database 2009

Of the total Global Innerwear

market, the USA and UK market

constitutes of 60%, India and

China constitutes of 10%,

MENA nations constitute of 7%

and Rest of World to 23%.

-

50,000

1,00,000

1,50,000

2,00,000

2005 2006 2007 2008 2009

1,17,469 1,25,692 1,34,490 1,46,594 1,59,788

Mar

ket V

alue

(IN

R C

rore

s)

Year

GLOBAL INNERWEAR INDUSTRY MARKET SIZE



§  The Indian Innerwear Market in 2009 was USD 2 Billion ( INR 8,665 crores).

§  The branded Hosiery innerwear market in India is valued at USD 0.56 Billion (INR 2,500 crores)

§  With its rich history of textile traditions and the skills of its craftsmen, India has made a foray into the tough competition

where Hong Kong, Taiwan and Bangkok are leading in the export of cotton knits and hosiery markets.

§  Innerwear/ Undergarment segment contributes to more than 15% of the total Apparel Industry in India.

INDIAN INNERWEAR MARKET

Source: Indian Market Forecast & Indicators Database

The Indian innerwear market grew at a rate of 8-9% for the past five years.

Of the total India’s Innerwear

Market, share of men’s

innerwear contribute to 40%

and the women’s innerwear

contribute to 60%.

0

2000

4000

6000

8000

10000

2005 2006 2007 2008 2009

6,180 6,720 7,310

7,960 8,665

Mar

ket V

alue

(IN

R C

rore

s)

Year

INDIAN INNERWEAR INDUSTRY MARKET SIZE

HIGHLIGHTS OF INDIAN INNERWEAR INDUSTRY

Presently, the branded innerwear market in India is 35%.

Rising income levels, increasing urbanization and booming retail industry are the origin of “look good and feel good”

attitude. Within apparels, innerwear has become extremely popular owing to the higher degree of comfort it provides

to the skin.

Geared up to the international needs, Indian innerwear industry has captured many untapped markets today. It

accounts for about 35% of the total readymade garment exports from India. Knitted and hosiery products are the third

major category of export fabric after woven and non-woven fabrics.

Major Indian Innerwear manufacturers had alliances with the international players to cater to Indian markets, viz.,

Maxwell Apparel with Lovable USA; Page Apparel with Jockey Intl USA; Arvind Mafatlal with LNG International; etc.

With changing lifestyles, the Indian Innerwear market has showcased favourable growth trend. The most discerning

and demanding consumers in India fall in the age group of 25 to 45.


CONTENTS





8




UNDERSTANDING INNERWEAR INDUSTRY- PRODUCT OVERVIEW

The Lingerie segment is the highest sold segment in India.

Innerwear / Undergarments

Men’s Inners Women’s Inners

ü  Briefs

ü  Vests

ü  Sleeveless

Tees

ü Singlets

ü  Leotards &

Bermudas

Kid’s Inners Others


ü  Bras

ü  Briefs/ Panties

ü  Camisoles

ü  Racerback

Tank Tops

ü  Nightwear

ü  Boxer Sets

ü  Kids Briefs &

Boxers

ü  Kids Vests

ü  Singlets

ü  Knit Inners

ü  Socks

ü  Kids Thermals

ü  Socks &

Leggings

ü  Thermals

ü  Sports &

Leisure Wear

ü  Nightwear

CONTENTS






10




Sr. No Name Sales Turnover 2008-09

(INR crore)

1 Amul 300.00

2 Jockey 254.65 3 Dollar 218.68

4 VIP 199.89

5 Tommy Hilfiger 181.95 6 Hanes 140.5 7 Calvin Klein 150

COMPETITION ANALYSIS

The Indian Innerwear Industry is highly dominated by the informal and unorganized players with a hold of 65% of the

market and rest by the organized players. A few prominent players are listed below:

There exist over 100 brands in the organized sector and over 400 unorganized brands in Indian Innerwear market in 2008.

Rupa is a household innerwear brand and is

a frontrunner in hosiery innerwear segment.

CONTENTS






12



BiG Strategic Management Consultants 13

ABOUT US

Foundation Ø  BIG Strategic Management Consultants, established in 2008, is a fusion of the vast experience of

industry veterans and its synergy with the young blood, which blends to give superior consulting services to

both domestic and international clients in fields as diverse as strategic consulting, technology consulting,

financial consulting, market research and analysis, feasibility studies and manpower planning. Our Goal Ø  To exceed the expectations of every client by providing outstanding services which are timely, accurate and

innovative.

Our Associates Ø  Are distinguished by their functional and technical expertise along with their hands-on experience, thereby

rendering the most effective and professional service.

Our Services help clients Ø  Define new areas of businesses.

Ø  Give a competitive edge to current and new businesses.

Ø  Service with inventive business solutions which are realistic and achievable.

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OUR SERVICES

Ø  The regional exposure has a reach in Asia-Pacific, Middle East and Europe.

Ø The various industries covered by the panel are divided into 3 different sectors covering the various

industries as mentioned below. A - Government Departments and Organizations

(Policy Formulations, Organization Redesign, Impact Assessment Studies)

B – Manufacturing Industry

(Automotive,Chemicals,Consumer Goods, Food & Beverage, Pharmaceuticals, Textiles, Cement,Building

Materials)

C - Service Industry

(Advertising, Financial Services, Banking & Insurance, Media and Telecom, Healthcare, Hospitality,

Transportation & Logistics, Travel & Tourism, Aviation, Shipping)

D – Miscellaneous Industry

(Agriculture, Construction and Real Estate, Power and Water, Oil and Gas, Infrastructure)


15

BIG STRATEGIC MANAGEMENT CONSULTANTS CREDENTIALS

Some of The Projects Undertaken and Executed

ü  Market Study for Ground Calcium Carbonate: This study was done for a European client who wanted to set

up a Ground Calcium Carbonate Unit in Abu Dhabi. The study scope was to identify various User sectors in GCC

and provide with the profile of major customers and competitors.

ü  Business Plan for Glass Processing Unit: This study was done for a local client who wanted to set up a

Glass Processing Plant in Dubai. The study scope was to conduct a Market Feasibility in the GCC Region,

Technical Feasibility and the Financial Feasibility.

ü  Automotive Carpet Manufacturing Unit: This study was done for a Malaysian client who wanted to set up a

Automotive Carpet Manufacturing plant in Abu Dhabi. The study scope was to conduct a Market Feasibility in the

GCC Region, Technical Feasibility and the Financial Feasibility.

ü  Preparation of India Entry Strategy for Interior Solution Provider: This study was done for a Dubai Based

Client who wanted to set up an office in India to cater to the Indian Commercial segment with the interior solutions.

The study scope was to conduct a Market Feasibility in India for the services rendered by the client and do

competition benchmarking and pricing analysis.

ü  Preparation of a Business Plan for Brewery in India: This study was done for a Indian Distillery who wanted

to set up a Brewery in India. The study scope was to conduct a Market Feasibility in India, Technical Feasibility and

the Financial Feasibility followed by identifying the international beer brand for strategic tie up.


16

BIG STRATEGIC MANAGEMENT CONSULTANTS CREDENTIALS

Some of The Projects Undertaken and Executed

ü  Preparation of a Business Plan for Gypsum Board Manufacturing Plant: This study was done for a local

client who wanted to set up a Gypsum Board manufacturing Unit in Abu Dhabi. The study scope was to identify

various User sectors in GCC and provide with the profile of major customers and competitors and assess the

demand potential followed by technical feasibility and financial assessment of the same.

ü  Feasibility Study to Set up a School: The study was conducted for a local client who wanted to start a School

in Al Ain. The study scope was to prepare a proposal for obtaining School License to be submitted to Ministry of

Education, estimate the target market and the building the complete Financial Plan.

ü  Preparation of a Market Study for a Tile and Precast Concrete Manufacturing Company: This study was

done for a Spanish client who wanted to set up a Tile and Precast concrete manufacturing unit in UAE. The study

scope was to conduct the resource assessment, location analysis for manufacturing setup and an entire business

plan on Tile & Precast concrete exterior in GCC nations.

ü  Preparation of Entry Strategy for a Fashion Jewellery Brand in UAE: This study comprised of mapping

an entry route for the famous European Fashion Jewellery Brand into UAE Markets and preparing an entire

business plan for the same.


CONTENTS






17



BIG Strategic Management Consultants 18

HOW CAN HELP? G

RO

WTH

Market Research and Consumer

Surveys for Indian and

Middle East Markets for the

Innerwear Segment

Brand Positioning of Rupa in Indian

and Middle East Markets

Competitive Mapping of Rupa

for Acquiring Larger Market Share in Indian and Middle East

Markets.

Diversification of Segments along

with Product Line Extension for

Rupa

MARKET IDENTIFICATION &

BUSINESS VALUATION STUDIES

Thank You


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