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SOLUTION KING

A HANDYPERSON SERVICE

C.K. Pithawalla College of Engineering and Technology,

Surat.

Report on Business Plan

Of

Handyperson services (Solution King).

Mechanical 5th SEM [B]

Submitted To,

Mrs. Hemali Rathi

Submitted by,

Shah Somil [120090119002]

Kalathiya Krushnal [120090119023]

Kevadiya Ramesh [120090119038]

Sudani Nimesh [120090119046]

Jariwala Prashant [120090119055]

Dodhiya Indrajit [120090119071]

Patel Raj [120090119092]

Patel Gaurav [1200901190110]

Declaration

We hereby declare that the project entitled “Business

Plan” carried out on Handyperson Services is a genuine

work of Marketing 5th semester course.

To the best of our knowledge any part of this context has

not been submitted earlier for any Degree, Diploma or

Certificate Examination.

Mr. Somil Shah

Mr. Krushnal Kalathiya

Mr. Ramesh Kevadiya

Mr. Nimesh Sudani

Mr. Prashant Jariwala

Mr. Indrajit Dodhiya

Mr. Raj Patel

Mr. Gaurav Patel

PREFACE

As a part of B.E. curriculum and in order to gain practical

knowledge in the field of management, we are required

to make a business plan on “Solution King”. The basic

objective behind doing this project report is to get

knowledge of different tools of marketing.

In this report we have included various concepts, effects

and implications regarding celebrity endorsement of

Solution King.

Doing this project report helped us to enhance our

knowledge regarding the work in to the attitude of

customer towards our firm. Through this report we come to

know about importance of team work and role of

devotion towards work.

ACKNOWLEDGEMENT

We owe our gratitude to Handyperson services for

providing us the opportunity to know the working system

of Solution King.

It is our foremost duty to express our deep sense of

gratitude and respect to Mrs Hemali Rathi for her valuable

guidance as well as for mentoring us, taking active

interest throughout the project, sharing her insights on the

topic and for being a constant source of inspiration.

We would like to give sincere thanks to everyone in

Solution King, for their extreme help, self-guidance,

cooperation and friendliness; they did it in one way or

other for successful completion of the project. We are

greatly acknowledged by their kind help.

Table of Content

Title page

Declaration

PREFACE

ACKNOWLEDGEMENT

COMPANY PROFILE

SLOGAN

GROWTH STRATEGY

CORPORATE CULTURE

VISION

MISSION

Objectives

KNOWLEDGABLE AND DEPENDABLE

Introduction

Target Market Segment Strategy

Market Segmentation

Forecasting

THE HIERARCHY OF INVENTORY DEPARTMENT

Finance Department

Start-up Summary

Detail of Expense

Capital structure

Human Resource Department

COMPANY PROFILE

SLOGAN “A World of solutions for your growing problems”

GROWTH STRATEGY “Fast Services, Fast growth”

CORPORATE CULTURE No excuse, “we will solve”

VISION

“Selling is not enough, Quality Work & professionalism

helps to ensure

a referral and repeated business”

MISSION

“As a team Solution King, We are committed to client

satisfaction and understand that customer service is the

foundation of our business. We are dedicated to provide

our clients with quality workmanship performed in a

prompt and professional manner. Our reliable employees

will arrive neat in appearance and ready to work. Our

technicians will treat each job, large or small, with the

same care we would if we were repairing our own

homes.”

Objectives

• Develop the business into full-time employment within 12

months.

• Generate steady revenue per year by the end of year two.

• Create over 20% of business from repeat customers.

• To monitor the customers’ satisfaction level

• Create space in market through our services.

KNOWLEDGABLE AND DEPENDABLE

Our team of knowledgeable associates truly cares about

our customers and understands their business. They have

the technical skills to meet the unique needs of our

customers and to resolve their business challenges quickly

and efficiently. We go above and beyond to serve our

customers, and we guide them with the utmost integrity

and professionalism.

Introduction

A handyperson can complete a wide variety of small but

important tasks in and around the home, assisting older

and vulnerable people with basic maintenance and

repairs, improving the safety and security of the property,

and helping them to continue living independently.

What is a handyperson service?

Handyperson services come in many shapes and sizes,

but a good holistic service always starts with a well-trained

technician who is able to undertake a wide range of odd

jobs, small repairs, minor adaptations and maintenance in

and around the home.

A handyperson provides a wide range of practical

support for customer to help maintain independent living.

A holistic service should cover:

• Small building repairs

• Minor adaptations

• Odd jobs (for example, putting up curtain rails or

shelves)

• General home safety checks with remedial action

• Falls/accident prevention checks with remedial

action (for example, securing loose carpets, putting

up grab rails)

Security checks with remedial action (for example,

installing locks, chains, spyholes)

• Small home energy efficiency measures (for

example, installing low energy light Bulbs, replacing

appliances)

Fire safety (for example, installation of smoke alarms,

electric blanket checks, chip pan/fat fryer

exchange)

• Any kind of electronic repair

• Home wiring solution

• Pipe fitting jobs

• Installing of any electronics

• Paint jobs

• Bathroom fittings

• All Flooring Installation Services

Minor adaptations:

Doorbell, banister rail

External metal handrails

Grab rails

Toilet frame

Other

Lever taps

Ramp

Step alterations

Energy efficiency:

Electric blankets and light bulbs

Draught proofing

Tank jackets

Security:

Door/window locks

Door chains

Gates

Security measures to prevent domestic

violence

Distraction burglary kits

Home safety/falls prevention:

Electric blankets

General

Grab/banister rails

Light bulbs

Safety inspection

Sure Start measures

Carbon dioxide detectors

Door contact wander alarm

Flood detector

Heat detector

Small repairs:

Electrical – light bulbs and fuses

General

Joinery – shelves, curtain rails and

pictures, floorboards, locks

Plumbing – ball valves and overflows,

tap washers and leaky taps, seal baths

and basins

External painting

Roof surface

Windows and doors

Gutters

External – masonry

Other

Target Market Segment Strategy

The home owners has been targeted because they are

the most likely customer of Solution King.

Unless the home owner is particularly crafty, he/she does

not have the skills, time or desire to tackle most jobs. Their

preference is to hire someone and have them take care

of it.

It should be noted that the majority of business will be

coming from residents and rental property from within the

Surat city limits. As you venture farther out of town into the

country people tend to have more free time and more fix

it skills and are therefore more likely to try to repair things

themselves.

Market Segmentation

Market segmentation is a marketing strategy that involves

dividing a broad target market into subsets

of consumers who have common needs and priorities,

and then designing and implementing strategies to target

them. Market segmentation strategies may be used to

identify the target customers, and provide supporting

data for positioning to achieve a marketing plan

objective.

• 47% of home owners attempt to make small repairs

themselves, often starting the repair and realizing

that they do not have the skills to complete it. The

remaining 53% do not attempt to repair it, they call a

professional from the start.

• 62% have owned their home for more than two

years.

• 73% wait until several small problems accumulate

before they call a handyman. This behaviour can be

explained by not wanting to incur a large upfront

charge just to have someone fix one thing.

There are numbers of ways in which these can be done.

1. geographic segmentation

2. demographic segmentation

3. behavioural segmentation

4. psychographic segmentation

The segmentation of our product is based on geographic

segmentation.

Geographic Segmentation

Marketers can segment according to geographic

criteria—states, regions, cities, neighborhoods, or postal

codes. In such segmentation, a marketer needs to have a

clear idea about which markets to be served. It can be

like offering a single service for the entire market but

making some minor adjustments to suit the local needs.

Forecasting

Expert Opinion method:

As the our expert from home owner agency says the

including the market condition and all other parameters

the consumer of this services would be 2500 in duration of

8 months and will increase up to 4000 till end of the year

service.

Sales Forecast

YEAR 1 YEAR 2 YEAR 3

Plumbing ₹ 8000 ₹ 10500 ₹ 15500

Electrical ₹ 6000 ₹ 12000 ₹ 16250

Fences ₹ 1500 ₹ 2500 ₹ 5000

Paint ₹ 5000 ₹ 7000 ₹ 13000

Weather

proofing

₹ 10000 ₹ 14500 ₹ 20500

Parts ₹ 1500 ₹ 2500 ₹ 6000

Floors ₹ 7500 ₹ 15000 ₹ 19000

THE HIERARCHY OF INVENTORY

DEPARTMENT

Management classification

A manager is a person who manages or is in charge of

something. Managers can control departments in

companies, or guide the people who work for

them. Managers must often make decisions about things.

There are three type of management.

• Top level management

• Middle level management

• Bottom level management

Ow

ne

r

Department Manager

Plumbing

Masonary

Carpentry

Electrical

Painter

Executive Manager Co-Worker

Top level management:

It includes group of crucial persons essential for leading

and directing the efforts of other people. The managers

working at this level have maximum authority.

Middle level management:

Managers of different department (IT manager, Finance

manager, Marketing manager, Inventory manager, HR

manager) they take tactical decision in support of

strategic policy plans and objectives set by top

management. In this group middle level is mediator

between the top level and bottom level management.

Whatever rules and regulation and also assignment of

work given by the top level its responsibility of middle level

officer to implement in reality and guide bottom level

officer so it can be completed.

Marketing manager will decide on how to advertise the

site, how to trained team of marketing research.

IT manager will decide on how to train programmer,

designer and database designer.

Bottom level manager:

This level consists of supervisors, superintendent, foreman,

sub-department executives; clerk, etc. Managers of this

group actually carry on the work or perform the activities

according to the plans of top and middle level

management.

Organization structure

Managing Director

Finance

Department

Works Manager

Inventory

Department

HR Department

Marketing Department

IT Department

Supporting Employees and Workers

Skilled worker Cost we pay ( per

visit )

Cost to be taken

from customer

Plumber 250 350

Mason 300 400

Carpenter 250 350

Electronics 150 250

Electrical 250 350

Painter As per work As per work

Miscellaneous

worker(unskilled

worker)

100 150

Workers to be hired in different regions/areas

Plumber 12

Mason 12

Carpenter 10

Electronic 8

Electrician 10

Painter 8

Unskilled worker 8

List of Areas where our workers must be hired

Athwagate

Bardoli

Bhagal

Bhatar

Bombay Market

City Light

Dumas

Ghod Dod Road

Goppipura

Hajira

Kadodara

Kamrej

Khatodra

Mahidharpura

Varachha

Pandesara

Sachin

Sagrampura

Salabatpura

Udhna

Umra

Ved Road

VIP Road

Vesu

Dindoli

Our services will be provided under the radius of 15 km

from the specified locations.

Finance Department

Start-up Summary

Handyman Stan will incur start-up costs associated with

the beginning of the business. The following table details

the start-up costs as well as indicated the needed capital

for initial operations. Stan will be using his personal tools for

jobs but will need to purchase the following additional

equipment/tools:

• Assorted plumbing tools including: slip wrenches,

snakes, Teflon tape, and assorted caps, nuts, and

bolts.

• Electrical tools including: electrical gauge meters,

wire cutters, various wires and wire caps, and

soldering iron.

• Painting material including: paint brushes, paint roller,

pneumatic paint sprayer, air compressor, sand

papers, spackle tools and masking tape.

• Pressure washer.

• Various general tools.

• Assorted power tools (drill, saw, sander, Dremel).

• Assorted nails, bolts, screws, and fixtures.

• Laptop with portable printer for mobile invoice

printing and submission.

• Mobile phone.

Detail of Expense

Capital structure

Details of expensive Expected amount

(approx.)

In ₹.

Rent of Shop 35,000 per month

Acquisition of machinery and

material

2,00,000 one time

Electricity cost 20,000 per month

Maintenance cost 12,000 per month

Advertisement Expenditure 35,000 per month

Total:- 1,20,000 per month

+ 2,00,000

Amount in ₹

Equity Capital(Owners’ own

fund)

3,20,000

Borrowed Fund(Loan) 0

Total Initial Investment Required 3,20,000

Human Resource Department

H.R. department is the key department of the any

business. H.R. department is the main part behind the

company’s success or failure. H.R. management is that

part of management, which is concerned with people at

work and with their relationship within an enterprise. Its

aim is, to bring and develop into an effective

organization. The men and women who make up an

enterprise and having regard for the wellbeing of

individual & of working groups to working groups to

enable them to make their best contribution to its success.

H.R. management is a continuous process. It is a never-

ending process. It helps in achieving objectives of

company. This is done by proper perform of H.R. function

like recruitment, selection, training & development,

motivation, welfare etc. it also helps to keep a smooth

relationship between employers & employees.

Performance appraisal:

This is the process of evaluating the performance of an

employee on the job and developing a plan for

improvement.in performance appraisal we includes:

Extra 5% would be paid to worker if customer

satisfaction is reached.

Employees providing and maintaining successful

relation with Solution King for more than 25 visits will

be paid 4% extra.

Extra 8% per visit would be paid to worker by

completing successful relation of 75 visits with Solution

King.

Promotion

What makes a successful service?

Although work is still in progress on the case studies, there

are a number of emerging messages about how to

measure the success of a service and what contributes to

making a service successful: • Effective and innovative

management and team working. The attitudes and skills

of front line staff, not just in performing the handyperson

tasks, but also in working with vulnerable people are

important to clients.

“They [clients] may not see anybody else apart from a

handyperson… Handypersons are the face of the service,

they are not just doing a ‘handyperson’ job.”

Use of feedback from clients. The data collated has

been found to be immensely useful in building the

case for services with local commissioners, informing

service providers about how well their service is

working and identifying areas for improvement.

Ensuring high levels of awareness of the services, by

linking with other local services and groups.

Gaining the support of local communities is also

necessary.

Key benefits of handyperson services

Handyperson services offer a quick and effective

solution to a wide range of housing related problems,

at a reasonable cost and carried out by trusted

individuals.

Handyperson services offer value for money in terms

of numbers assisted and the average cost per job

undertaken. The work is preventative in nature and

enables people to continue living independent lives

in their own homes for longer, reducing downstream

health and care costs.

Much of the work carried out by a handyperson is

specifically tailored to the client’s requirements and

corresponds with the government’s commitment to

greater personalisation, promoting greater choice

and control for users of health and social care

services.

Handyperson services are able to reach some of the

most vulnerable in our communities who might

normally be reluctant to accept more intensive help.

Many clients are older owner-occupiers who are

unknown to statutory health and support services, yet

they often lack a network of family or friends to

support them to keep their homes in order, and may

also live in isolated rural areas of the country.

By getting ‘a foot in the door’, handyperson services

can form part of a joined-up approach to service

delivery and become a referral source to a range of

other services which help to maintain independence,

such as home care, GP services, welfare benefits or

debt advice.

Solution King provides the means for commissioners

to deliver against locally targeted priorities taken

from the national indicator set.

Key characteristics of Solution King

1. Charging policy – some services are entirely free,

some charge only for materials used whilst others will

make a charge for labour. Some, operating on a full

cost recovery basis, will make a full commercial

charge for the service. Models exist that operate as a

subscription service and make a small annual charge

plus a call-out charge. For many clients, the

reassurance of a trusted provider is a more important

consideration than cost.

2. Eligibility – some handyperson services are only open

to specific groups such as older people or those on

low incomes. Some services are open access, and

some are limited to referral, for example by social

services. Sometimes the service may only be

available in part of the area covered by an HIA (such

as areas of deprivation or clearance).

3. Scope and range of service offered – these can vary

greatly but usually include most or all of the range

described in section 2.3. Some have developed

additional service elements to meet local needs and

get the best use out of the transport, logistics and

labour which the services have at their disposal.

These additional service elements include a range of

extras such as gardening, decorating, shopping and

delivering equipment.

4. Methods for identifying, referring or targeting clients –

the majority of services are targeted at higher need

groups as set out in eligibility criteria. Self-referral is by

far the most common route to accessing

handyperson services, and while this demonstrates

that these services are easily accessible, it also raises

the possibility that statutory and third sector agencies

need to do more to identify and target those most in

need of help who are least able to find it.

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