Report of Marketing Principles of Group 3.

Name of Product: Banh Mi Que.

The investment: 100,000 VND (20,000 VND each member)

Location: Nguyen Huu Tho Street, Danang City

Material: 30,000 VND (1000 VND per Bread) 50,000 VND for the other materials such as

vegetable…

The plan for selling: first, the price of product is 5000 VND per bread. We have plan for the first

day to sell 30 units for getting information about the demand of market. In fact, we sell 20

products on 1st day. Expect 30 and sell 30 product 2nd day. Selling 50 product on 3rd day.

Date Quantity Price Amount

First day 20 5000 VND 100,000 VND

Second day 30 5000 VND 150,000 VND

Third day 20 5000 VND 100,000 VND

Total 70 350,000 VND

Profit: 250,000 VND + 20,000 VND

The marketing concept that we will apply is production concept. We will promote their product

by word of mouth that mean we sell directly to buyer. In addition, our group can use free sample

for people if they want to try. Moreover, we also use a social network such as Facebook to

introduce the product for everybody. After that, people get the information of product then they

can decide to try. From the result of first day, we collected information to make a plan for the

next day. If customer have good feedback about the product, we will increase the sales of

product to meet the demand of buyer. Our product is a food kind so we also ensure the quality of

product to meet the customer’s satisfaction. Focus on the quality is a good way to attract the

customer. Besides, the price of product is more competitive than others.