Report Name: Star Bars and Pubs Site Report Created on ... · understand why customers are visiting...

Star Pubs & Bars Outlet Report

Copyright Experian 2013. 1 of 13

Report Name: Star Bars and Pubs Site ReportTarget Area: 3 Miles: PR 4 2AA vs. Base: Lancashire

Created on: December 30, 2014User: RecruitmentManager

Target BaseNumber of Pubs 25 7,144

Number of Licenses 51 15,654

Adults 18+ per Pub 795 786

Adults 18+ per License 390 359



There are 19,885 Adults (18+) within your area: 3 Miles: PR 4 2AA of which 9,947 are male and 9,938 are female. Within this population, 12,132 are economically active, while 5,859 are classed as economically inactive.

Explanation of Mosaic UK

Mosaic UK classifies all consumers in the United Kingdom by allocating them to one of the 67 Types and 15 Groups. The 15 Groups are shown on the map below. They provide a summary of the detailed picture painted of UK consumers in terms of their socio-economic and socio-cultural behaviour.




Mosaic UK classifies all consumers in the United Kingdom by allocating them to one of the 67 Types and 15 Groups. The 15 Groups are shown below as a profile. They provide a summary of the detailed picture painted of UK consumers in terms of their socio-economic and socio-cultural behaviour.

Name Target Base IndexA Alpha Territory - People with substantial wealth who live in the most sought after neighbourhoods

247 119,587 58

B Professional Rewards - Experienced professionals in successful careers enjoying financial comfort in suburban or semi-rural homes

3,081 462,395 188

C Rural Solitude - Residents of small villages and isolated homes where farming and tourism are economic mainstays

1,085 118,504 259

D Small Town Diversity - Residents of small and medium-sized towns who have strong roots in their local community

3,481 438,227 224

E Active Retirement - Elders who have sufficient pensions and savings to choose pleasant locations in which to enjoy their retirement

1,067 188,965 159

F Suburban Mindsets - Maturing families on mid-range incomes living a moderate lifestyle in suburban semis

3,672 846,370 122

G Careers and Kids - Families with young children where both parents are likely to earn solid incomes providing for a comfortable modern home

810 271,210 84

H New Homemakers - Young singles and couples in small modern starter homes 373 173,817 61

I Ex-Council Community - Residents with low levels of education but sufficient incomes who live in the better right-to-buy council houses

1,049 483,389 61

J Claimant Cultures - Families reliant on benefits living in low-rise council housing where there is widespread disadvantage

476 553,767 24

K Upper Floor Living - Young, mostly single people on limited incomes renting small flats from local councils

15 190,497 2

L Elderly Needs - Elderly people who are reliant on support either through specialised accommodation or the basic state pension

602 225,860 75

M Industrial Heritage - Families and couples owning affordable older style housing in communities historically dependent on manufacturing

2,863 599,945 135

N Terraced Melting Pot - Lower income workers, mostly young, living in tightly packed inner urban terraces, including some areas of high diversity

756 603,054 35

O Liberal Opinions - Young, well-educated city dwellers enjoying the vibrancy and diversity of urban life

0 298,736 0

Total Adults 18+ 19,885 5,612,867




Mosaic UK classifies all consumers in the United Kingdom by allocating them to one of the 67 Types and 15 Groups. The 15 Groups are shown below as a profile. They provide a summary of the detailed picture painted of UK consumers in terms of their socio-economic and socio-cultural behaviour.

The largest group is Mosaic Group F Suburban Mindsets with a count of 3,672 representing 18% of the overall distribution in comparison to the base where 15% fall into this group. The smallest proportion fall into Mosaic Group O Liberal Opinions with a count of 0 which represents 0%. The Index* figures indicate that the most over represented group is C Rural Solitude with an index of 259, in contrast the most under represented group is O Liberal Opinions indexing at 0.

*An index of 100 indicates that the variable shown is represented at the same level in the area as it is across the whole base. An index of 200 would show that it has twice the representation.



The largest 6 Mosaic Types based on the number of people aged 18+ within the target area are:

Name Target Target % Base Base % IndexF25 Production Managers 2,230 11.21% 345,932 6.16% 182

D19 Innate Conservatives 1,533 7.71% 165,215 2.94% 262

B05 Mid-Career Climbers 1,147 5.77% 136,874 2.44% 237

M55 Backyard Regeneration 1,092 5.49% 142,448 2.54% 216

M54 Clocking Off 1,004 5.05% 212,749 3.79% 133

D17 Jacks of All Trades 986 4.96% 85,963 1.53% 324

F25 Production Managers

Middle income married couples owning unpretentious semi-detached housing

Key Features:White collar and technical workers Comfortable and unambitious Paid off mortgages Comfortable with technology Very cautious borrowers Loyal to large brands Not ostentatious Mix of ages Inner suburbia Unspectacular incomes

D19 Innate Conservatives

Pillars of local society who are chiefly recent retirees in low density estates on town fringes

Key Features:Spacious bungalows Retired married couples Self employed, accountant, teacher Good social networks Pride in home and gardens Responsible Hardworking Savings and investments Maximise interest Facts and testimonials

B05 Mid-Career Climbers

Families enjoying the fruits of career success in pleasant detached houses

Key Features:40s and 50s Families Secondary school children and older Pleasant modern houses Technical and organisational skills Early adopters of new technology Childrenâ€™s education Competitive Responsible National health / state school

M55 Backyard Regeneration

Singles and families in affordable but respectable terraces which for the young are a stepping stone to better things

Key Features:Influx of younger families Comfortable incomes Sense of community Early 30s Children White collar and technical jobs Walk to town centre Cars to commute to work Local shops Children encouraged in activities

M54 Clocking Off

Older couples close to retirement owning spacious semis who have earned reasonable incomes in skilled, industrial occupations

Key Features:Married couples, 50s and 60s Reasonable wages Skilled work Grown up children Spacious semis Stay at home wives Old fashioned values Grandchildren Puzzles Established communities

D17 Jacks of All Trades

Blue collar workers and traders, serving the needs of small market towns

Key Features:Older owner occupied housing Comfortable spacious homes Small businesses Skilled craft workers Low levels of education Extensive social networks Little population movement Responsibility Pride in work Face to face contact



Explanation of Occasions

Occasions describe the behaviour patterns of pub and club visitors. It helps drinks retailers and manufacturers to understand why customers are visiting a particular venue. Occasions takes into account the fact that most people visit a pub for different reasons and on different occasions.





Name Target Base Index

T01 Me & My Pint 992 391,773 71

T02 Big Night Out 359 241,836 42

T03 Business & Pleasure 55 9,719 160

T04 Family Fun 0 2,862 0

T05 Daytime Local 0 18,164 0

T06 Pub Play 2,723 1,233,060 62

T07 Evening Local 7,009 1,391,271 142

T08 Out for Dinner 4,449 970,516 129

T09 Student Drinks 208 22,075 265

T10 Out on the Town 453 382,708 33

T11 Leisurely Lunch 29 7,659 105

T12 Weekend Lunch 0 9,590 0

T13 Catch Up 878 197,519 125

T14 Sociable Suburbs 459 85,550 151

Number of Weekly Occasions 17,612 4,964,304

The largest group is Occasions Type T07 Evening Local with a count of 7,009 representing 40% of the overall distribution, in comparison to the base where 28% fall into this group. The smallest proportion fall into Occasions Group T04 Family Fun with a count of 0 which represents 0%. The Index* figures indicate that the most over represented group is T09 Student Drinks taking up 265, in contrast the most under represented group is T04 Family Fun which takes up 0.

*An index of 100 indicates that the variable shown is represented at the same level in the area as it is across the whole base. An index of 200 would show that it has twice the representation.





The largest 6 Types by number of occasions is:

T07 Evening Local

Key Features: Evening visits Local traditional pub Quiet drink with friends Winding down Beer & spirits Bar snacks & crisps

T08 Out for Dinner

Key Features: Friends or partner Pub or restaurant Full meal Treat/time together High spend on food Friday/Saturday evening Lager & wine

T06 Pub Play

Key Features: Evening visits Younger males Entertainment Fruit machines Watching sport on TV Crisps & snacks

T01 Me & My Pint

Key Features: Male Retired Quiet Drink Drinking Alone Beer Traditional Pub Short Visit

T13 Catch Up

Key Features: Friends or partner Quick drink & chat Traditional pubs Suburbs/countryside Travel by car Snacks Bitter & Lager

T14 Sociable Suburbs

Key Features: Friends and families Get together Long visits Several venues Suburban pubs High spend on alcohol Music (DJ or karaoke)



Target BaseTotal Households 10,908 3,081,768

Total Population 24,910 7,114,931

Age Bands Target Target % Base Base % Index0-17 Years 5,025 20.17 1,502,064 21.11 96

18-24 Years 1,770 7.11 697,128 9.80 73

25-34 Years 2,661 10.68 923,678 12.98 82

35-44 Years 3,192 12.81 911,284 12.81 100

45-54 Years 4,059 16.30 1,006,334 14.14 115

55-64 Years 3,428 13.76 838,317 11.78 117

65+ Years 4,775 19.17 1,236,125 17.37 110


Economically Active Target Target % Base Base % IndexEmployee 9,810 80.87 2,501,153 79.39 102

Self-employed with Employees 662 5.46 135,150 4.29 127

Self-employed without Employees 918 7.57 211,915 6.73 113

Unemployed 321 2.64 176,766 5.61 47

Full-time students 420 3.46 125,454 3.98 87

Total Economically Active Adults 16+ 12,132 3,150,438

Economically Inactive Target Target % Base Base % IndexRetired 2,954 50.41 699,204 39.37 128

Student 490 8.36 228,782 12.88 65

Looking after Home/Family 898 15.32 301,643 16.99 90

Permanently Sick/Disabled 973 16.61 383,278 21.58 77

Other 545 9.29 162,919 9.17 101

Total Economically Inactive Adults 16+ 5,859 1,775,826



Ethnic Mix Target Target % Base Base % IndexChinese or Other Ethnic Group 64 0.26 40,671 0.57 45

Black or Black British 30 0.12 42,009 0.59 20

Asian or Asian British 110 0.44 230,581 3.24 14

Mixed 129 0.52 64,022 0.90 57

White 24,505 98.37 6,477,723 91.04 108

Unknown 73 0.29 259,925 3.65 8


Social Grade Target Target % Base Base % IndexAB Higher & intermediate manage/admin/prof 6,326 30.40 1,388,912 23.66 128

C1 Supervisory, cleric, junior manage/admin/prof 5,127 24.64 1,344,175 22.90 108

C2 Skilled manual workers 4,144 19.92 1,117,535 19.04 105

D Semi Skilled and unskilled manual workers 2,318 11.14 785,860 13.39 83

E On state benefit, unemployed lowest grade workers 2,893 13.90 1,233,026 21.01 66

Total Adults 15+ 20,808 5,869,508

Social Grade by Age Target Target % Base Base % IndexABC1 15-54 750 3.60 222,823 3.80 95

ABC1 25-34 1,022 4.91 359,481 6.12 80

ABC1 35-44 1,475 7.09 402,745 6.86 103

ABC1 45-64 4,426 21.27 995,747 16.96 125

ABC1 65+ 3,780 18.17 752,291 12.82 142

C2DE 15-24 1,822 8.76 699,047 11.91 74

C2DE 25-34 1,234 5.93 512,579 8.73 68

C2DE 35-44 1,544 7.42 486,469 8.29 90

C2DE 45-64 2,618 12.58 881,861 15.02 84

C2DE 65+ 2,137 10.27 556,465 9.48 108

Total Adults 15+ 20,808 5,869,508

Household Income Target Target % Base Base % Index<£7,000 1,238 5.95 550,209 9.37 63

£7,000 - £12,999 2,831 13.60 958,932 16.34 83

£13,000 - £19,999 3,799 18.26 1,120,490 19.09 96

£20,000 - £26,999 3,024 14.53 826,770 14.09 103

£27,000 - £36,999 3,768 18.11 977,231 16.65 109

£37,000 - £49,999 3,235 15.55 773,763 13.18 118

£50,000+ 2,913 14.00 662,114 11.28 124

Total Adults 15+ 20,808 5,869,508



Days of the Week Target Target % Base Base % IndexMonday 1,507 8.55 418,997 8.44 101

Tuesday 1,485 8.43 397,009 8.00 105

Wednesday 1,644 9.33 444,894 8.96 104

Thursday 1,737 9.86 466,237 9.39 105

Friday 3,820 21.69 1,115,483 22.47 97

Saturday 5,238 29.74 1,505,996 30.34 98

Sunday 2,182 12.39 615,688 12.40 100


Distance Travelled Target Target % Base Base % Index<1 Mile 7,889 44.79 2,292,775 46.19 97

1-2 Miles 3,972 22.55 1,154,022 23.25 97

3-5 Miles 2,938 16.68 786,185 15.84 105

6-10 Miles 1,197 6.79 318,594 6.42 106

>10 Miles 1,617 9.18 412,728 8.31 110


Visit Length Target Target % Base Base % Index<1 Hour 1,292 7.34 330,222 6.65 110

1-3 Hours 9,478 53.82 2,575,169 51.87 104

>3 Hours 6,842 38.85 2,058,914 41.47 94


Method of Transport Target Target % Base Base % IndexCar 7,152 40.61 1,721,084 34.67 117

Public Transport 1,139 6.47 412,420 8.31 78

Walking 7,945 45.11 2,388,723 48.12 94

Taxi 1,136 6.45 377,871 7.61 85

Other 241 1.37 64,207 1.29 106


Time of Day Target Target % Base Base % IndexMorning/Lunchtime 3,008 17.08 807,151 16.26 105

Afternoon 1,392 7.90 408,253 8.22 96

Early Evening(5-8pm) 5,481 31.12 1,565,168 31.53 99

Mid Evening(8-10pm) 7,041 39.98 1,973,785 39.76 101

Late Evening(10pm Onwards) 691 3.92 209,947 4.23 93




Amount Spent on Drink Target Target % Base Base % IndexNothing 2,688 15.26 700,042 14.10 108

1 to 5 5,249 29.80 1,392,025 28.04 106

6 to 10 4,361 24.76 1,243,526 25.05 99

11 to 15 1,611 9.14 500,493 10.08 91

16 to 20 1,609 9.14 478,477 9.64 95

21 plus 2,095 11.89 649,741 13.09 91


Amount Spent on Food Target Target % Base Base % IndexNothing 13,380 75.97 3,814,957 76.85 99

1 to 5 1,465 8.32 438,490 8.83 94

6 to 10 821 4.66 231,831 4.67 100

11 to 15 463 2.63 124,953 2.52 105

16 to 20 543 3.08 139,181 2.80 110

21 plus 940 5.34 214,193 4.31 124


Entertainment Used Target Target % Base Base % IndexGames Machine 246 1.40 61,767 1.24 112

Fruit Machine 850 4.83 236,923 4.77 101

Quiz Machine 180 1.02 55,200 1.11 92

Take Part in a Quiz 144 0.82 38,479 0.78 106

Pool/Snooker 1,143 6.49 336,527 6.78 96

Darts 237 1.35 59,794 1.20 112

Take Part in/Watch Karaoke 148 0.84 41,256 0.83 101

Play Any Board or Card Games 174 0.99 55,615 1.12 88

Use the Juke Box 279 1.58 90,391 1.82 87

Listen to or Watch a Live Band 435 2.47 126,063 2.54 97

Dance/Listen to a DJ 1,316 7.47 414,667 8.35 89

Watched Sport on TV 1,015 5.77 320,492 6.46 89




Explanation of TGI and Consumer Expenditure Data

This section uses Target Group Index (TGI) and Consumer Expenditure Data. The British Market Research Bureau (BMRB) produces the TGI survey for the UK each year. TGI is a single- source marketing and media survey that identifies target audiences across a wide range of consumer goods and services, including demographics, lifestyles, media, FMCG purchasing habits, motoring and DIY. Consumer Expenditure contains detailed information on weekly income and household expenditure for a variety of categories. Consumer Expenditure allows users to make more informed assessments concerning market size and market share at a local level.

Alcohol Consumption Target Target % Base Base % IndexDrink alcohol once per day 1,794 10.96 426,520 9.67 113

Drink alcohol 2/3 times/week 6,534 39.89 1,675,846 38.00 105

Drink alcohol once per week 3,086 18.84 858,572 19.47 97

Drink alcohol 2/3 times/month 2,105 12.85 627,341 14.23 90

Drink alcohol once per month 1,793 10.95 509,261 11.55 95

Drink alcohol less than once per month 1,067 6.52 312,099 7.08 92

Total 16,380 4,409,638

Alcoholic Expenditure by Premise

Away From Home Total

Total Drinking

Away From Home Share %

Total Drinking Share %

Spirits and liqueurs 11,069 29,209 12.30 16.19

Wine from grape or other fruit 16,903 59,394 18.78 32.92

Fortified wine 119 1,973 0.13 1.09

Champagne and sparkling wines 841 5,187 0.94 2.87

Ciders and Perry 4,045 7,697 4.50 4.27

Beer and lager 47,839 67,127 53.16 37.20

Alcopops 1,172 1,861 1.30 1.03

Round of drinks 8,000 8,000 8.89 4.43

Alcoholic Drinks Total 89,989 180,448

The Mosaic UK report has been produced by Experian following the collection of information from a number of third party sources and it is intended to be merely illustrative. Star Pubs & Bars is not able to guarantee the accuracy of or validity of any of the information contained in this report and does not accept responsibility for commercial decisions based on the information it contains. Star Pubs & Bars recommends that you seek independent advice prior to making any such commercial decision.

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