Report June 2015 Overall 120 Clippings in June by.
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Transcript of Report June 2015 Overall 120 Clippings in June by.
Report June 2015 - NETGEAR Retail Business Unit
NETGEAR RBU PR Summary June
- Total: May: 69 (RBU) (38 both)- Coverage is focused on Digital Lifestyle Preview, Smart Home, Security hole regarding
Netgear routers
- PR-Activities: • L&P arranged three press meetings in Austria for Lionel and Josua to present a
complete Netgear round up as well as an intensive storage update (@ 10.6. with E-Media, computerwelt.at, report.at)
• L&P sent several information to the Austrian journalists in the press tour follow up• L&P translated the R6400 press release (will be sent out on july 13th)• L&P arranged translation of C7000 router for Switzerland, swiss agency sent it out• L&P sent RN102 to c’t for a review and corrected several details in the review sheet for
c’t• L&P clarified several security questions regarding AC785 with Oleg Fishel• L&P wrote and sent out IFA preview invitation to all key journalists• L&P arranged and sent out several details regarding Turan Ercin, the new Netgear
sales employee in Switzerland, to Vertriebsmanager.de• L&P sent info material reg. EX6100 to HOME Magazin Wien• L&P summarized R7500 problems for the HQ
Report June 2015 - NETGEAR Retail Business Unit
NETGEAR RBU PR Summary May
- Total: May: 64 (RBU) (4 both)- Coverage is focused on Digital Lifestyle Preview, Smart Home, Security hole regarding
Netgear routers
- Review published: • Arlo: Computer Bild, PC Welt, tecchannel.de, Chip, allround-pc.com, alatest.de• R8000: teltarif.de, PC Welt, ciao.de, PC Tipp• AC785: teltarif.de
- Raffles: • Tvdigital.de (PLP1200)• JackCheck (complete wifi package with older products)
Report June 2015 - NETGEAR Retail Business Unit
NETGEAR RBU PR Summary June
- Review units placed in reviews:
Report June 2015 - NETGEAR Retail Business Unit
NETGEAR eCom & Social Media Summary June
AMAZON DE: - Sent final weekly reporting to HQ- 172 issues handled in June 2015
FACEBOOK (in June 13.246 (+/-0)) and other social media channels- L&P answered several questions about Netgear products and functions posted on our
timeline or sent via FB message.- Teminator Genysis raffle started on June 11th, we also posted a reminder - WiFi-optimization-series ended on June 12th - L&P posted several product reviews and user footage in the social media channels- L&P attended Social Media reporting call with the HQ
Report June 2015 - NETGEAR Retail Business Unit
NETGEAR eCom & Social Media Summary June
- Posts: • June 3rd: fourth post of the WiFi-optimization-series • June 3rd: download link German ReadyNAS instruction manual• June 5th: World Environment Day post• June 8th: happy Monday post• June 8th: user footage: Arlo fridge cam• June 9th: fifth post of the WiFi-optimization-series• June 11th: start of the Terminator Genisys raffle• June 12th: user footage: Arlo kangaroo cam• June 12th: sixth post of the WiFi-optimization-series• June 15th: happy Monday post• June 15th: user footage: Arlo cow cam• June 16th: R8000 product review video• June 19th: Reminder Terminator Genisys Raffle• June 22th: happy Monday post• June 23th: Arlo product review video• June 24th: warning Facebook fake profiles• June 29th: happy Monday post
Report June 2015 - NETGEAR Retail Business Unit
NETGEAR RBU Twitter (312 Follower (+/-0))
https://twitter.com/Netgear_de
Report June 2015 - NETGEAR Retail Business Unit
NETGEAR Ambassadors June
83metoo: LINK [5.851 subscribers]
Report June 2015 - NETGEAR Retail Business Unit
RBU - Topics Feb.
RBU - Topics March
NETGEAR RBU Coverage – Topics
9%
41%34%
2%
14%
RBU - Topics June
OthersRepeaterRouterSmart Home StorageSPBUPowerline
Report June 2015 - NETGEAR Retail Business Unit
IT-Consumer Channel Mobile & Gadgets Smart HomeChip ChannelPartner Gizmodo Smart HomeComputer Bild Computer Reseller News Cashy's Blog (blog) Plugged Mediac't IT Business Stadtbremerhaven (blog) imaedia.de (blog)PC go Telecom Handel Mobile Geeks (blog) dpaPC Magazin Dealers Only Mobiflip.de (blog) PC-Welt Techstage.de (blog) teltarif.de vowe.net (blog) Golem.de imaedia.de (blog) computerbase.de netzwelt.de ITEspresso.de businesstraveller.de ZDNet Pureglam winfuture dpa itseccity dpa
Gaming General Interest Mac / iOS Blogging Mumsjust-one.eu (blog) Guter Rat Macwelt sarahhatsgetestetGamestar Spiegel Online ifun.de (blog) Sookies ProdukttestsGamespot Focus Online Macup Tina Maria Produkttesterblog dpa Tina Testet tvdigital.de Gadgetina hoerzu.de dpa
NETGEAR RBU VIP – Media
Report June 2015 - NETGEAR Retail Business Unit
Germany - Tier 1
IT-Consumer Lifestyle Online
Chip SFT Bild.decom! dpa ChannelPartner.deComputer Bild GQ Chip.dec't Golem.dePC go heise onlinePC Magazin Spiegel onlinePC PraxisPC-Welt
Germany - Tier 2
IT-Consumer Lifestyle Online
Audio Video Foto Bild TV Digital Cnet / ZDNetChip Test & Kauf TV Movie (MM) magnus.deconnect netzwelt.deMacwelt pc-welt.devideo home vision teltarif.de
tomsnetworking.de
NETGEAR RBU VIP IT – Media
Report June 2015 - NETGEAR Commercial Business Unit
NETGEAR CBU Summary June
- Total: 13 (CBU) (38 both)- Coverage is focused on the Business Central Wireless Manager and the ProSAFE Click- Switch-Series- PR-Activities:
• L&P attended the Business Central PR call (19.6.), translated the Business Central / BC Wirless Manager press release and sent it to key media (29.06.)
• L&P started translation of NSP partner program press release to be sent out at the beginning of July
• L&P arranged clarification call for c’t with Jörg Lückenbach (VLAN problems at a comprehensive networking test)
• L&P arranged and sent out several details regarding Turan Ercin, the new Netgear sales employee in Switzerland, to Vertriebsmanager.de
• L&P arranged RN516 test sample for com! Professional and filled out / corrected technical details in the review sheet (waiting for review to be published)
• L&P wrote answers regarding questions from the Gastronomie & Hotellerie magazine• L&P clarified several customer questions regarding PoE Switches at Amazon
- Newsroom:• June, 9th: WEBINAR: Arlo for Businesses: LINK• June, 12th: WEBINAR: Networking Essentials 1 LINK• June, 29th: Press Release Business Central: LINK
Report June 2015 - NETGEAR Commercial Business Unit
NETGEAR CBU Summary June
- Case Studies: • Case Study Hotel Gmachl in Austria: written and at Netgear for approval, waiting for
feedback.• Case Study Private Hochschule Göttingen: written and at Netgear for approval, waiting
for feedback.• CaseStudy Howasped: finished and delivered.• CaseStudy Kleine Wolke: written and at Netgear for approval, waiting for feedback.• Case Study salus kliniken: written and at Netgear for approval, waiting for feedback.• Case Study Marienbad Nürnberg: basic questionaire sent, waiting for feedback from the
Netgear partner who is not answering on any e-mail.• Case Study BOS Food: interview done, writing done, actually in rewriting process
regarding the new structure of case studies• Case Study Flughafen: basic questionaire sent, waiting for feedback from customer
Report June 2015 - NETGEAR Commercial Business Unit
NETGEAR CBU Coverage – Topics
23%
15%
CBU - Topics June
OthersStorageSwitchingProSECUREBusiness Wireless
Report June 2015 - NETGEAR Commercial Business Unit
NETGEAR CBU VIP Media
Germany - Tier 1
IT-B2B Channel Online
Computerwoche ChannelPartner ChannelPartner.de
it-administrator Computer Reseller News Chip.de
LANline IT-Business Golem.de
Telecom Handel heise online
tecchannel
Germany - Tier 2
IT-B2B Channel Online
Business & IT Dealers only ITEspresso / ZDNet
CIO funkschau handel Computerwoche.de
funkschau crn.de
IT-Sicherheit it-business.de
iX silicon.de
Storage-Insider
speicherguide
telecom-handel.de
tomsnetworking
Report June 2015 - NETGEAR Overall
NETGEAR VIP Media
CBU - Topics AprilRegion / Tier June
32%
27%
27%
13%
Region / Tier June
DE Tier 1DE Tier 2DE OthersATCH
Report June 2015 - NETGEAR Overall
Quality April
NETGEAR Overall Sentiment Breakdown
Quality MayQuality June
38%
7%
54%
Quality June
Pos.
Neg.
Neut.