Report impression European Electrical Installation MonitorAbout European Electrical Installation...
Transcript of Report impression European Electrical Installation MonitorAbout European Electrical Installation...
Theme topic: Electrification [Q1 2020]
Report impression European Electrical Installation Monitor
Index
About European Electrical Installation Monitor
Key takeaways
Profile of the electrical installer
Business development
Theme topic - Electrification
United Kingdom
Germany
France
Poland
Belgium
The Netherlands
Spain
Appendix
3
About European Electrical Installation Monitor
THE GOAL
To check and track the behaviour and trends in the European electrical
installation market. This is done 4 times per year, by means of 700 phone
interviews (per quarter) with registered electrical installation companies,
divided over the 7 major European markets.
THE RESEARCH TOPICS
Quarterly theme topics in 2020:
Q1: Electrification
Q2: Certification and circularity
Q3: Services in the installation sector
Q4: Pricing
COUNTRY SCOPE(number of interviews conducted)
(100)
Fixed part: Economic developments of the installation companies in
Europe (order book and turnover development)
PROJECT TEAM
(125)
(125)
THE TIMELINE
Maja Markovic
Project Manager
+31 682834333
Dirk Hoogenboom
Research consultant
+31 652098924
Christian Schrauwen
Research Manager
+31 102066900
August2020
December2020
March2021
Report Q1 Report Q2 Report Q3 Report Q4
(100)
(100)
(75)
Background
characteristics of the
interviewed
respondents can be
found in the appendix
(75)
4
About target group & methodology
Surveying electrical installation companies…
… selected from a country-representative database
… through phone interviews, by native-speaking agents
… weighing the results based on company size groups
Interviewed companies need to provide electrical installation services, but they may also do
other activities in addition (HVAC, plumbing, etc.). Most interviews are conducted with
owners/ directors or purchasers of these companies.
USP possesses an international database of electrical installation companies, which is
constantly updated. Respondents are thus not part of a fixed panel; the sample varies from
wave to wave.
Country-results are weighted so that all three company size groups* have an equal influence
on the total. As typically most interviews are conducted with small companies, we believe it
is important to correct in order for big companies to have an equal impact on the ‘total’
results. This way the results are not heavily influenced by many smaller companies.
Phone surveys are the best approach for obtaining a sufficient sample, in order to provide
insights which can be relied on. These phone calls are made by fixed fieldwork partners,
located in the respective countries.
* Group 1: 1-4 FTE; Group 2: 5-14 FTE; Group 3: 15+ FTE
5
Report impression Questionnaire
Index
About European Electrical Installation Monitor
Key takeaways
Profile of the electrical installer
Business development
Theme topic - Electrification
United Kingdom
Germany
France
Poland
Belgium
The Netherlands
Spain
Appendix
7
Important: All quantitative data in this report were obtained during governmental Covid-
19-related restrictions in the respective countries.
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Key takeawaysBusiness Development
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Key takeawaysElectrification
Index
About European Electrical Installation Monitor
Key takeaways
Profile of the electrical installer
Business development
Theme topic - Electrification
United Kingdom
Germany
France
Poland
Belgium
The Netherlands
Spain
Appendix
DUMMY DATA10
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Summary | United Kingdom | Germany | France | Poland | Belgium | Netherlands | Spain
UK Germany France Poland Belgium Netherlands Spain
Lighting and luminaries
Electrical enclosures/
switch boxes
Home automation
EV charging stations
Solar/ PV-panels
Battery storage
Solar collectors
HVAC activities
Plumbing activities/
water systems installation
20%
20%
20%
20%
20%
20%
20%
20%
20%
Installation activities electrical installers are involved in [Q1 2020]Question: Does you company do the following activities?
[no
n-e
lectr
ica
l][e
lectr
ica
l]
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
DUMMY DATA
11
Summary | United Kingdom | Germany | France | Poland | Belgium | Netherlands | Spain
0%
20%
40%
60%
80%
100%
2017 2018 2019 2020
Installation activities electrical installers are involved in [Trend]
Activity 1
Activity 6
Activity 2
Activity 3
Activity 4
Activity 7
Activity 8
Activity 5
Activity 9
New build | Renovation | Maintenance (planned/ ad-hoc)
Turnover distribution per project type
Residential | Commercial | Industrial | Infrastructural
Turnover distribution per segment
*Based on Q1 data only
33% 33% 33% 33% 33%
33% 33% 33% 33% 33%
33% 33% 33% 33% 33%
0%
100%
2019 2020 1-4 FTE 5-14 FTE 15 andmore FTE
25% 25% 25% 25% 25%
25% 25% 25% 25% 25%
25% 25% 25% 25% 25%
25% 25% 25% 25% 25%
0%
100%
2019 2020 1-4 FTE 5-14 FTE 15 andmore FTE
2020 FTE split *
2020 FTE split *
*
*
*
Index
About European Electrical Installation Monitor
Key takeaways
Profile of the electrical installer
Business development
Theme topic - Electrification
United Kingdom
Germany
France
Poland
Belgium
The Netherlands
Spain
Appendix
13
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COVID-19 | Summary | United Kingdom | Germany | France | Poland | Belgium | Netherlands | Spain
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
1%
Turnover will grow | Turnover will decrease | No impact | Don’t know
Spain
United Kingdom
France
Belgium
Poland
The Netherlands
Germany
% loss of turnover
20%
20%
20%
20%
20%
20%
20%
The effect of COVID-19 on the turnoverQuestion: Do you expect that the Corona virus will impact your turnover this year?Question: How much turnover (%) do you expect to lose compared to your initial budget for 2020 due to the Corona virus?
DUMMY DATA
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COVID-19 | Summary | United Kingma | Germany | France | Poland | Belgium | Netherlands | Spain
“Lorem ipsum dolor sit amet, consectetuer
adipiscing elit...” [Country, Date]
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adipiscing elit...”[Country, Date]
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elit...” [Country, Date]
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adipiscing elit...” [Country, Date]
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adipiscing elit...” [Country, Date]
“Lorem ipsum dolor sit amet, consectetuer
adipiscing elit...” [Country, Date]
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elit...” [Country, Date]
“Lorem ipsum dolor sit amet, consectetuer
adipiscing elit...” [Country, Date]
Turnover balanceQuestion: If you compare your turnover of Q1-20 to the same quarter last year, how did your turnover develop?
DUMMY DATA
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COVID-19 | Summary | United Kingdom | Germany | France | Poland | Belgium | Netherlands | Spain
NEGATIVE BALANCE
(% INCREASE minus % DECREASE)
POSITIVE BALANCE
UK Germany France Poland Belgium The Netherlands Spain
Important: Q1 2020 data were obtained while governmental Covid-19-related restrictions were in effect in the respective countries.
20%20%20%20%
-60%
20%20%20%20%
-60%
20%20%20%20%
-60%
20%20%20%20%
-60%
20%20%20%20%
-60%
20%20%20%20%
-60%
20%20%20%20%
-60%
-80%
-60%
-40%
-20%
0%
20%
40%
60%
Q1-1
7
Q1-1
8
Q1-1
9
Q1-2
0
Exp
. Q
2-2
0
Q1-1
7
Q1-1
8
Q1-1
9
Q1-2
0
Exp
. Q
2-2
0
Q1-1
7
Q1-1
8
Q1-1
9
Q1-2
0
Exp
. Q
2-2
0
Q1-1
7
Q1-1
8
Q1-1
9
Q1-2
0
Exp
. Q
2-2
0
Q1-1
7
Q1-1
8
Q1-1
9
Q1-2
0
Exp
. Q
2-2
0
Q1-1
7
Q1-1
8
Q1-1
9
Q1-2
0
Exp
. Q
2-2
0
Q1-1
7
Q1-1
8
Q1-1
9
Q1-2
0
Exp
. Q
2-2
0
16
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COVID-19 | Summary | United Kingdom | Germany | France | Poland | Belgium | Netherlands | Spain
4,04,0 4,0 4,0 4,0 4,0 4,0
0
2
4
6
8
10
12
14
17 18 19 20 17 18 19 20 17 18 19 20 17 18 19 20 17 18 19 20 17 18 19 20 17 18 19 20
United Kingdom Germany France Poland Belgium The Netherlands Spain
Order book portfolioQuestion: How big is your current order book portfolio? For how many months will you be able to keep your current staff working?(MONTHS)
Important: Q1 2020 data were obtained while governmental Covid-19-related restrictions were in effect in the respective countries.
DUMMY DATA
17
COVID-19 | Summary | United Kingdom | Germany | France | Poland | Belgium | Netherlands | Spain
TURNOVER BALANCE = % INCREASE minus % DECREASE)
COMPARISON SAME QUARTER LAST YEAR
ORDER BOOK (MONTHS)
EU | THE UNITED KINGDOM
Order book portfolioQuestion: How big is your current order book portfolio?
Turnover balanceQuestion: If you compare your turnover of Q1-20 to the same quarter last year, how did your turnover develop? What are your expectations for the development in Q2-20?
POSITIVE BALANCE
NEGATIVE BALANCE
Detailed information regarding the turnover distribution can be found in the
appendix.
20% 20% 20% 20% 20%
-60%
-80%
-40%
0%
40%
80%
Q1 Q2 Q3 Q4 Q1 Exp. Q2
2019 2020
5,0
6,0
3
4
5
6
7
Q1 Q2 Q3 Q4 Q1
2019 2020
DUMMY DATA
Index
About European Electrical Installation Monitor
Key takeaways
Profile of the electrical installer
Business development
Theme topic - Electrification
United Kingdom
Germany
France
Poland
Belgium
The Netherlands
Spain
Appendix
19
There is a huge potential in all markets for EV chargersThis is irrespective of the level of government support on this.
Cross-country summary – Current market & trends | Purchase channels | HVAC & electrical
The frequency of working with/ installing
EV chargers
44%
58%
36%
45%
42%
31%
11%
21%
5%
25%
14%
14%
21%
9%
34%
38%
39%
41%
44%
48%
80%
Germany
The Netherlands
Spain
UK
Belgium
France
Poland
Increase | Remain the same | Decrease | Don’t knowAt least few times per year | Less than few times per year | Never
60%
55%
81%
93%
81%
70%
74%
33%
36%
16%
7%
15%
27%
9%
Governmental
support (% yes)
Future potential[Expected trend in the coming 2 years]
53%
20%
54%
46%
17%
38%
20%
Share of
B2B projects
23%
40%
42%
52%
26%
56%
55%
DUMMY DATA20
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Cross-country summary – Current market & trends | Purchase channels | HVAC & electrical
Most installed EV charging solutions
UK Germany France Poland Belgium Netherlands Spain
AC wall boxes
DC wall boxes
DC ground-mounted
station
AC ground-mounted
station
% of installed EV
chargers that are
smart charging stations20% 20% 20% 20% 20% 20% 20%
Most purchased brand Brand 1 Brand 1 Brand 1 Brand 1 Brand 1 Brand 1 Brand 1
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
DUMMY DATA
21
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Cross-country summary – Current market & trends | Purchase channels | HVAC & electrical
About non-users:
Reasons for not installing any of the 3 types of products (top-1)
UK Germany France Poland Belgium Netherlands Spain
EV chargers Reason Reason Reason Reason Reason Reason Reason
Photovoltaic & inverters Reason Reason Reason Reason Reason Reason Reason
Battery storage Reason Reason Reason Reason Reason Reason Reason
Expects to install in 2 years from now
50%
50%
50%
EV chargers
PV
Storage
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
UK Germany Belgium Netherlands Spain Poland France
EV chargers
Photovoltaic & inverters
Battery storage
#1 Store Store 1 Store 1 Store 1 Store 1 Store 1 Store 1 Store 1
DUMMY DATA
22
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Cross-country summary – Current market & trends | Purchase channels | HVAC & electrical
Purchase channels
Purchase channels
Purchase channels
Purchase channels
DUMMY DATA
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Cross-country summary – Current market & trends | Purchase channels | HVAC & electrical
About replacements of fossil fuel devices (such as a gas boiler) by electrical devices:
The Netherlands 20%
Belgium 20%
UK 20%
Spain 20%
Germany 20%
France 20%
Poland 20%
% of installers who
worked on such a project Current trend: This type of replacement is…
Increasing | Remaining the same | Decreasing | Don’t know
33% 33% 33%
33% 33% 33%
33% 33% 33%
33% 33% 33%
33% 33% 33%
33% 33% 33%
33% 33% 33%
Index
About European Electrical Installation Monitor
Key takeaways
Profile of the electrical installer
Business development
Theme topic - Electrification
United Kingdom
Germany
France
Poland
Belgium
The Netherlands
Spain
Appendix
DUMMY DATA
25
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United Kingdom – Current market & trends | Challenges & role of the manufacturer | Purchase channels | HVAC & electrical
USAGE PER COMPANY SIZE * B2B SHARE OF TOTAL
INSTALLATIONS*
1-4
FTE
5-14
FTE
15+
FTE
EV chargers 20% 20% 20% 20%
Photovoltaics & inverters 20% 20% 20% 20%
Storage batteries 20% 20% 20% 20%
Daily | Weekly | Monthly | Few times per year | Less than few times per year | Never
17%
17%
17%
17%
17%
17%
17%
17%
17%
17%
17%
17%
17%
17%
17%
17%
17%
17%
20% of the turnover comes from projects wheresuch products are being installed
ABOUT ANNUAL USERS*:
* Based on those who install at least a few times per year
Base: n=125
Usage of productsQuestion: How often do you install…
Base: n=65
DUMMY DATA26
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United Kingdom – Current market & trends | Challenges & role of the manufacturer | Purchase channels | HVAC & electrical
EV chargersBase: n=54 20%
Photovoltaics &
invertersBase: n=30
20%
Storage batteries* Base: n=11 20%
Increase | Remain the same | Decrease | Don’t know
Potential of productsQuestion: Do you expect your work with such products to increase, decrease or remain the same in the coming 2 years?
Governmental support (% “Yes”)Question: Is the government supporting/ stimulating/ subsidising the usage of the following product groups?
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
* Results are indicative because of low sample size
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DUMMY DATA
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United Kingdom – Current market & trends | Challenges & role of the manufacturer | Purchase channels | HVAC & electrical
About EV charging solutions:Most installed EV productsQuestion: What kind of electric vehicle charging solutions do you install mostly?
20%
20%
20%
20%
20%
Don't know
DC ground-mounted station
DC wall boxes
AC ground-mounted station
AC wall boxes
20%of the installed EV chargers are
smart charging stations.
Base: n=54
DUMMY DATA
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United Kingdom – Current market & trends | Challenges & role of the manufacturer | Purchase channels | HVAC & electrical
Requirements of principals (top-5)
Question: What are the most important requirements of principals regarding…
EV chargersPhotovoltaics & inverters
20%
20%
20%
20%
20%
Reasonable purchase andinstallation costs
Quality of service
Price of charging
Fast charging
Aesthetic / looking good
20%
20%
20%
20%
20%
Short return on investment/ highefficiency
Quality of service
Energy-saving / cost reduction
Durable products
Aesthetic / looking good
Base: n=54 Base: n=30
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United Kingdom – Current market & trends | Challenges & role of the manufacturer | Purchase channels | HVAC & electrical
EV chargers
About non-users:
Reasons for not installing products (top-5)
Question: Why don’t you install…
Photovoltaics & inverters Storage batteries
20%
20%
20%
20%
20%
Not core business
Not being trained
Lack of request fromclients
Lack of experience/expertise
Focus on other types ofinstallations
20%
20%
20%
20%
20%
Not core business
Lack of request fromclients
Lack of experience/expertise
Focus on other types ofinstallations
(Too) high costs involved/not profitable
20%
20%
20%
20%
20%
Not core business
Not being trained
Lack of request from clients
Lack of experience/expertise
Focus on other types ofinstallations
Expects to install this in 2 years from now
50% 50% 50%
Base: n=71 Base: n=95 Base: n=114
DUMMY DATA
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United Kingdom – Current market & trends | Challenges & role of the manufacturer | Purchase channels | HVAC & electrical
EV chargers
Problems/ challenges when working with products (mentioned by at least 3%)
Question: What are the most common problems/ challenges you face when working with…
Photovoltaics & inverters Storage batteries*
20%
20%
20%
20%
20%
20%
Don't know
No problems/ challenges
Lack of knowledge client
Infrastructure needs to be better tocope with the increasing demand of
electricity
Difficult/ complex to install
(Changing) regulations
20%
20%
20%
20%
No problems/ challenges
Integrating the panels into theroofs
Getting all components fast
Difficult/ complex to install
20%
20%
20%
20%
20%
Weight of storage batteries
Storage/ placing of thebatteries (take up a lot of
space)
No problems/ challenges
High prices
Disposal of old modules andstorages and deal with the
waste
* Results are indicative because of low sample size
Base: n=54 Base: n=30 Base: n=11
DUMMY DATA
DUMMY DATA
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United Kingdom – Current market & trends | Challenges & role of the manufacturer | Purchase channels | HVAC & electrical
Desired support from manufacturersQuestion: What support from manufacturers can help you to better work with these types of products?
20%
20%
20%
20%
20%
20%
20%
20%
20%
Don't know
Nothing
Other
Technical support
Lower prices/ better discounts
Legislation-related support
General education/ training
Commercial support
Advice on the right products for the requested application
Base: n=67
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DUMMY DATA32
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United Kingdom – Current market & trends | Challenges & role of the manufacturer | Purchase channels | HVAC & electrical
Training needs Question: Do you have any training needs
regarding the installation of…
Base: n=125
20%
20%
20%
EV
chargers
Photovoltaics
& inverters
Storage
batteries
Types of training needs (top-5)
Question: What training needs specifically? By whom?Question: From whom would you expect to receive this training?
20%
20%
20%
20%
20%
Trainings to getcertification/accreditation
Technical specificationof the products
Laws and regulations
Installation
General trainings/knowledge sessions
20%
20%
20%
20%
Don't know
Wholesaler
Independent traininginstitution
Manufacturer
Base: n=52
Base: n=52
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DUMMY DATA
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United Kingdom – Current market & trends | Challenges & role of the manufacturer | Purchase channels | HVAC & electrical
Used brands for EV chargersQuestion: Which brands for EV chargers do you use?
Used brands for invertersQuestion: Which brands for inverters do you use?
20%
20%
20%
20%
20%
20%
20%
20%
Don't know
Other
Wallboxok
Tesla
Schneider
Rolec
Pod Point
Chargemaster
20%
20%
20%
20%
20%
20%
20%
20%
Don't know
Other
ABB
Solis
SolarEdge
SMA
Siemens
Fronius
Base: n=54 Base: n=30
DUMMY DATA
DUMMY DATA
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United Kingdom – Current market & trends | Challenges & role of the manufacturer | Purchase channels | HVAC & electrical
EV chargers Photovoltaics & inverters Storage batteries*
Traditional specialised installation
wholesale
Directly from the manufacturer
Traditional building materials wholesale
Pure online shops/ web shops
Other purchase channel
Don't know 20%
20%
20%
20%
20%
20%
Purchase channelsQuestion: Where do you mostly buy the following product groups?
* Results are indicative because of low sample size
Base: n=54 Base: n=30 Base: n=11
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
DUMMY DATA
35
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United Kingdom – Current market & trends | Challenges & role of the manufacturer | Purchase channels | HVAC & electrical
Reasons for buying at stores (top-6)Question: What are the main reasons for you to buy at these stores?
20%
20%
20%
20%
20%
20%
Wide product range/ I always findwhat I am looking for
Proximity/ Convenience
Our usual/ preferred supplier
Helpful staff/ good advice
Good relationship / Longcooperation
Attractive prices/ discounts
Purchase stores (most mentioned)Question: Please mention the store name at which you are doing your purchases of…
Store 20%
Store 20%
Store 20%
Store 20%
Store 20%
Store 20%
Store 20%
Store 20%
Store 20%
* Results are indicative because of low sample size
Base: n=60
Base: n=54
Base: n=30
Base: n=11
EV
chargers
Photovoltaics
& inverters
Storage
batteries
DUMMY DATA
About replacements of fossil fuel (such as a gas boiler) by electrical devices:
36
United Kingdom – Current market & trends | Challenges & role of the manufacturer | Purchase channels | HVAC & electrical
and
20
Base: n=125
Base: n=22
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commodo ligula eget dolor. Aenean massa.
with
20%
20%
of the installers have done such
projects in the past 12 months
average number of projects,
of installers expect such
installations to increase.
DUMMY DATA
sees an increasing need for electrical installers to work together with HVAC installers.
About cooperation between HVAC & electrical installers:
37
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commodo ligula eget dolor. Aenean massa.
United Kingdom – Current market & trends | Challenges & role of the manufacturer | Purchase channels | HVAC & electrical
20%
The amount of projects in which a combination of solar heat panels and HVAC systems (like heat pumps) are installed is…
Increasing | Remaining the same | Decreasing | Don’t know
25% 25% 25% 25%
Challenges in working together with HVAC installers
20%
20%
20%
20%
20%
20%
20%
20%
Don't know
No challenges
Other
Time/ planning pressure
Lack of trust/ bad relationship
Lack of knowledge on what the otherinstaller needs
Lack of knowledge on how to incorporatethe two systems in the most efficient way
Coordination of the work – who is doing what and when
Base: n=125
Base: n=125
Base: n=78
Index
About European Electrical Installation Monitor
Key takeaways
Profile of the electrical installer
Business development
Theme topic - Electrification
United Kingdom
Germany
France
Poland
Belgium
The Netherlands
Spain
Appendix
DUMMY DATA
39
Respondents’ background characteristics
UK Germany France Poland Belgium Netherlands Spain
Owner/ Director/ Manager
Purchaser
Installer
Calculator/ work planner
Project manager/ leader
Engineer/ designer
1 - 4 FTE
5 - 14 FTE
15+ FTE
50%
50%
50%
50%
50%
50%
50%
50%
50%
Job title of the interviewed respondents and the company size Question: What is your position within the company?Question: Yourself included, how many fulltime employees does your company have in total, in all branches?
Q1 2020 data, unweighted
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
40
Questionnaire – theme questions
Block A: Current market and trends
• How often do you install the following types of products? You can answer on a scale of 1 to 6, where 1 = Never; 2 = Less often; 3 = Few times per year; 4 = Monthly;
5 = Weekly; 6 = Daily
• EV chargers
• Photovoltaics and inverters
• Storage batteries
• What share of your total company turnover is coming from projects where products like EV chargers, photovoltaics, inverters, and storage batteries are being
installed?
• What share of your installations of the following product groups are B2B projects?
• What kind of electric vehicle charging solutions do you install mostly?
• What share of the EV chargers that you install are smart charging stations?
• Why don’t you install EV chargers/ photovoltaics and inverters/ storage batteries?
• Do you expect to install the following product groups in 2 years from now?
• What are the most important requirements of principals regarding electric vehicle chargers/ photovoltaics and inverters?
• Do you expect your work with such products to increase, decrease or remain the same in the coming 2 years?
• Is the government supporting/ stimulating/ subsidizing the usage of the following product groups?
41
Questionnaire – theme questions
Block B: Installation challenges and the role of the manufacturer
• What are the most common problems/ challenges you face when working with EV chargers / photovoltaics and inverters/ storage batteries?
• What support from manufacturers can help you to better work with these types of products?
• Do you have any training needs regarding the installation of the following product groups?
• What training needs specifically?
• From whom would you expect to receive this training?
Block C: Purchase channels
• Which brands for EV chargers do you use?
• Which brands for inverters do you use?
• Where do you mostly buy the following product groups?
• Please mention the store name at which you are doing your purchases.
• What are the main reasons for you to buy there?
42
Questionnaire – theme questions
Block D: HVAC & electrical
• In the past 12 months, approximately how many projects have you got where you needed to replace conventional fossil fuel devices such as a gas boiler, for
example, with an electrical device?
• Are the numbers of projects in which you need to replace conventional fossil fuel devices with electrical devices increasing, decreasing or remaining the same?
• Do you see an increase, decrease or no change in the number of projects where a combination between solar panel installation and HVAC systems like heat
pumps, for example, is being done?
• Is there an increasing need for electrical installers to work together with HVAC installers?
• What are the biggest challenges in working together with HVAC installers?
43
About USP
USP Marketing Consultancy
Total
70
Head office Subsidiary
Rotterdam Düsseldorf
Consultants
Research Analysts
Project managers
Market specialist installation, construction, home improvement and real estate
Dedicated and multi-client research
Active in the market for over 25 years
230+ dedicated market research projects annually
Revenue distribution
turnover coming from international projects
70%
turnover coming from dedicated market
research, 10% from multi client
90%
turnover coming from B2B, 30% B2C
70%
focus groups in-depth interviews
78 1,162
B2B CATI interviews
B2C online interviews
58,653 56,750
Research in
34countries annually
What we do
Examples Dedicated market research
• Tailor made
• Driven by your information needs
• Advice & consultancy based on facts and over 25 years of experience in the industry
• Worldwide coverage
• B2B, B2C, qualitative and quantitive research or a combination of both
• Within our market specialism, all types of researches can be conducted
• Targeting the right audience, with the right questions at the right time.
Segmentation Customerjourney
Branding Concept/product research
Customersatisfaction
Trends Distributionresearch
Marketexploration
Pricing Marketsize
44
We are active globally
Countries which we continuously research
Other countries which have been researched in past 2 years
45
46
Principals of USP
DIY ConstructionInstallation
47
Our multi-client research monitorsEuropean
Architectural
Barometer
European
Contractor
Monitor
European
Mechanical
Installation
Monitor
European
Electrical
Installation
Monitor
European
Painter Insight
Monitor
European
Home Improvement
Monitor
Target group Architects Building contractors HVAC installers Electrical installers Professional painters Consumers
Methodology
Annual sample size 5,800 interviews 2,050 interviews 3,200 interviews 3,800 interviews 2,300 interviews 26,400 interviews
Country scope • Germany
• United Kingdom
• France
• Netherlands
• Belgium
• Poland
• Spain
• Italy
• Germany
• United Kingdom
• France
• Netherlands
• Belgium
• Poland
• Spain
• Italy
• Germany
• United Kingdom
• France
• Netherlands
• Belgium
• Poland
• Germany
• United Kingdom
• France
• Netherlands
• Belgium
• Poland
• Spain
• Germany
• United Kingdom
• France
• Netherlands
• Belgium
• Poland
• Spain
• Italy
• Denmark
• Sweden
• Germany
• United Kingdom
• France
• Netherlands
• Belgium
• Poland
• Spain
• Italy
• Denmark
• Sweden
• Austria
Way of reporting Quarterly Bi-annually Quarterly Quarterly Annually Quarterly
2020 Theme topics • Q1: Media orientation &
consumption
• Q2: Shifts in building
methods
• Q3: City of the future
• Q4: Circularity &
sustainability
• H1: Circularity &
sustainability
• H2: Decision-making
• Q1: BIM & calculation
tools
• Q2: Prefab
• Q3: DMU
• Q4: Media orientation &
consumption
• Q1: Electrification
• Q2: Certification &
circularity
• Q3: Services in
installation sector
• Q4: Pricing
• Trend tracking
• Sustainability
• Labour shortage
• Online buying
• Future expectations
• Innovation needs
• Q1: Orientation & smart
homes
• Q2: Purchase channels
• Q3: Branding (A vs.
Private)
• Q4: DIFM vs. DIY
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