Report Design if audience is motivated (ie forced) to read, they can be as ugly as...

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Transcript of Report Design if audience is motivated (ie forced) to read, they can be as ugly as...

Page 1: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.
Page 2: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

Report Design

• if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility

• if not (usually the case) then design needs to invite reading, attract reader to explore

Page 3: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

Design Criteria

• present information clearly• must invite reading, be interesting

enough to engage reader’s attention

• has to appeal to its market, appropriateness, fitness

Page 4: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

How do we achieve this?

What do we have to work with?

Page 5: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

1) Hierarchy

What it’s for:

- establish order of most importance to least

- convey a difference in kinds of information

Page 6: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

1) Hierarchy

How to apply it:- essentially control eye movement on page

Use of:- size - placement- colour/contrast - white space- font - indentation

Page 7: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

Size

easy

- big is more dominant

- but in text blocks, can disrupt flow

Page 8: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

Size

Page 9: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

contrast (colour)

Page 10: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

font

Page 11: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

placement

Page 12: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

white space

Page 13: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

indentation

Page 14: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

typeface choice, size, weight

Page 15: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

leading, line length

Page 16: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

alignment

Page 17: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

Final

Page 18: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

2) The Grid

• the structure of the newsletter (bones)

• determines placement of text and images

• 2 column, three column, 2 1/2 column, etc.

Page 19: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

Examples

Page 20: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

2-column Grid

• simple• quick to layout (few design

decisions)• static, hard to make it look inviting• best for in-house, low budget

productions

Page 21: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

2 column

Page 22: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

2 column

Page 23: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

3-column Grid

• simple, but better• more to play with, but still risk

static layouts• slower to layout

Page 24: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

3 column

Page 25: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

3 column

Page 26: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

4 and 5-column Grid

• much better, more flexible for layouts• forces creative and asymmetric use

of space• much harder to work with--many

design decisions• best for infrequent issues where

design and layout interest are more important than speed of production

Page 27: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

4 column

Page 28: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

5 column

Page 29: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

5 column

Page 30: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

2 1/2 column

Page 31: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.
Page 32: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.
Page 33: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.
Page 34: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.
Page 35: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.
Page 36: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.
Page 37: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.
Page 38: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

3) Special elements

• graphics– photos– illustrations

• sidebars• pull quotes• captions• features

Page 39: Report Design if audience is motivated (ie forced) to read, they can be as ugly as necessary—design can aid readability and legibility if not (usually.

Special elements

• can add interest to pages most dramatically

• can invite reading into dense pages with pull quotes

• unify elements with runningheads, rules• can separate elements with boxes,

screens• add info with sidebars• photography.


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