COMPANY PROFILE

1.0 COMPANY PROFILE

India’s second largest private sector steel maker JSW steel Limited was originally incorporated

as Jindal Vijaynagar steel Limited on March 15, 1994. Product portfolio of the company includes

Hot Rolled product, Cold Rolled Product, Galvanized Product, pre-painted Galvanised product

and Jindal Vishwas. JSWSL consists of the most modern, eco-friendly steel plants with the latest

technologies for both upstream & downstream processes. The company’s four plants are situated

in Vijayanagar, Vasind, Tarapur and Salem. JSW steel Ltd, has received all the three certificates

of ISO 9001 for Quality Management System, ISO: 14001 for Environment Management

System and : 18001 for occupational Health & Safety Management System. During the

incorporated approvals for construction of railway siding etc and also the company entered into a

technical arrangement with Voest Alpine Industieanlagenbau (VAI), for technical details with

respect to productivity iron, ore technical, etc. Two joint venture companies were sets up namely

Jindal Tractebel Power Company Ltd and Jindal Praxair Oxygen Co. (P) Ltd for supply of power

of 2*130 MW of power and supply of Oxygen respectively. The company has entered into an

agreement with the steel Authority of India (SAIL) in the year 1999 for procuring slab. JSWSL

acquired 60% stake in a city-based joint venture company. During the year 2000, the company

implemented a total integrated resource planning solution for its business process, which was the

first of its kind in india. The company has signed a memorandum of understanding (MoU) with

miners in and around the company’s captive mines located in the Bellary Hospet region in

Karnataka. During the year 2000, the company implemented a total integrated resource planning

solution for its business, which was the first of its kind in India. The company has signed a

Memorandum of Understanding (MoU) with miners in and around the company’s captive mines

located in the BELLARY HOSPET region in KARNATAKA. JSW group acquired the company

and took over the management from November 2004, Salem works is the only integrated steel

plant in Tamil Nadu and is located at Pottaneri/M.Kalipatti villages and at about 35 kms from

Salem in 2005. The company’s name was changed to JSW steel limited on June 16,2005. JSW

shoppes across the length and breadth of the country by 2010. Also it will invest around Rs. 550

crores in its Chilean mining concessions to ensure 50% iron ore security by June 2009, up from

30% now. The company plans to emerge as 32 million tones per year capacity steel major by

2020.

1.1 HISTRY OF OP JINDAL GROUP

The Jindal group is a US $ 10 billion conglomerate, which over the last three decades has

emerged as one of India's most dynamic business groups. Founded in 1952 by O.P. Jindal, a

first-generation entrepreneur, it is today a leading steel producer, with interests spanning across

the spectrum, from mining iron ore, to manufacturing value-added steel products. Om Prakash

Jindal, the group founder, started off in a small village in Haryana by trading in steel pipes.

He established a manufacturing plant near Kolkata in 1952, producing steel pipes, bends and

sockets. Today, the Jindal group is a multi-billion-dollar, multi-location, multi-product business

empire. From mining iron ore, the group produces hot-rolled and cold-rolled steel products, high-

grade pipes and value-added galvanized items. It has also diversified into a foray of core sector

businesses.

The Jindal Group has manufacturing outfits across India, US and Indonesia offices across the

global. 'Growth with a social conscience’ has been a way of life for the Jindal group. The group's

strength lies in its individual companies, with each one committed to consolidating its strengths

and excelling in its chosen field.

The core team of the Group comprises the four sons of the founder . Jindal SAW Limited is led

by Prithviraj Jindal. Sajjan Jindal has promoted the JSW Group of Companies. Ratan Jindal leads

Jindal Stainless Ltd, while Naveen Jindal is at the helm of affairs at Jindal Steel & Power Ltd.

The core team of the group comprises the founder’s four sons who manage group companies

Mr. Prithviraj Jindal Mr. Ratan Jindal

1. Jindal Saw Ltd. 1. JSL Limited

2. Jindal SAW USA, LLC 2. PT Jindal Stainless, Indonesia

3. Hexa Securities & Finance Company Ltd. 3. JSS Steelitalia Ltd

4. IUP Jindal Metals and Alloys Limited 4. Jindal Stainless Steel way Ltd.

5. S V Trading Limited 5. Jindal Architecture Limited

6. Jindal ITF Ltd. 6. ParivartanCityInfrastructureLtd

Mr. Sajjan Jindal Mr. Naveen Jindal

1. JSW Steel Ltd. 1. Jindal Steel & Power Ltd.

2. JSW Energy Ltd. 2. Jindal Power Ltd

3. JSW Holdings Ltd. 3.Jindal Cement Ltd

4. JSW Infrastructure & Logistics Ltd. 4. Jindal Petroleum Ltd.

5. Vijaynagar Minerals Pvt. Ltd. 5.Chattisgarh Energy Trading Co

6. Jindal Praxair Oxygen Company Ltd. 6.Jindal Steel Bolivia

7. JSoft Solutions Ltd.

8. JSW Building Systems Ltd.

"Where others saw walls, he saw doors" - that is how Shri. Jindal’s vision has been expressed. His

journey from a humble origin to being a successful industrialist, a philanthropist, a politician and a

leader, will be a great source of inspiration for generations to come.

1.2 ABOUT JSW GROUP

JSW group of companies lead by Shri. SAJJAN JINDAL Vice chairman and Managing

Director of the group.

1.3 VISION

Global recognition for Quality and Efficiency while nurturing Nature and Society.

1.4 MISSION

Supporting India's growth in Steel Domain with speed & innovation

1.5 CORE VALUES

Transparency

Strive for Excellence

Dynamism

Passion for Learning

Young thinking

1.6 AWARDS AND RECOGNITION

o Gold Award in Metal Sector - 2004-05 for Outstanding Achievement in Environment

Management by Genentech Foundation

o CII-EXIM Bank Award 2005 - Commendation Certificate for Significant achievement

o Platinum Award by Frost and Sullivan’s India Manufacturing Excellence Awards (Metal

Category)

o National Quality Award – 2004’ from Indian Institute of Metals for Best Quality

Management Practices amongst Integrated Steel plants of the country

o ‘Steel Eighties Award – 2004’ from Indian Institute of Metals

o ‘Young Metallurgist Award – 2004’ from Indian Institute of Metals

o ‘Excellent Energy Efficient Unit’ National Award for Excellence in Energy Management

– 2004 by CII

o NASSCOM BEST IT User Award 2004’ – for manufacturing sector 6

o ‘Silver Award in Metal Sector – 2003-04’ for outstanding Management practices in

Safety & Health by Green Tech foundation.67

o ‘National Water Management Award 2004’ constituted by CII won in the category of

‘Excellent Water efficient unit’

o CII-EXIM Bank Award 2003 – ‘Commendation Certificate for strong commitment to

TQM’

1.7 JSW group comprises the following companies

1. JSW STEEL LIMITED

JSW STEEL LIMITED is the one of the India’s largest steel producer with the installed

capacity of 7.8 MTPA. The various are

FACILITIES OF JSW STEEL LIMITED

I) Vijayanagar works

Vijaynagar works was the first Greenfield project in world to use Corex technology to

produce steel. On February 18, 2009 India largest Blast Furnace of 2.8MT capacity was

commissioned here. With this commissioning, JSW Steel become the largest private sector steel

producer in India with 7.8MT capacity. It is also in the advance stage of setting up of 5MTPA

state of the act Hot Strip Mill which will be commissioned in the second half of fiscal 2009-10.

The next phase of expansion taking the total production to 10mtpa plant at Vijayanagar

Works is also under implementation. It will be commissioned in fiscal 2010-11. This makes it

among the fastest growing steel plant in the world

II) Vasind and Tarapur Works

India’s largest galvanized steel manufacturing facility developed and run by the JSW

group in Vasind and Tarapur Works The total capacity of Vasind and Tarapur Works is 0.9

MTPA of Galvanized, GALVALUME & Colour Coated Cold Rolled products.

III) Salem Works

Salem Works is the only integrated steel plant in Tamil Nadu with the installed capacity of

1 MTPA of special grade steel. The Company is having facilities for production of Pig Iron,

Steel, Billet and Rolled Steel products in the long product category. The present capacity is being

expanded to one million tons per annum. It has adopted the Sinter plant – Blast furnace –

Energy Optimizing Furnace – Ladle Furnace, Vacuum Degassing, and Continuous Casting

Machine – bar and rod mill route with iron ore as the basic input material. It also has plants

for generation of power and production of oxygen. Salem Works is highly environment

conscious and the process and technology is designed for reusing and recycling the process

waste. We have an expanding green belt to provide a green environment.

2. JSW Energy Limited

JSW Energy has 995 MW, of operational generating capacity and 2145 MW of

generating capacity in the construction or implementation phase. In addition, it has power

generation projects at an early stage under development with a proposed combined installed

capacity of 11390 MW by 2015.

3. JSW Infrastructure Limited

JSW Infrastructure Limited is a part of the JSW Group and is committed to the

development of infrastructure for Ports, Air Ports, Ship Repair, Shipyard, Township, Roads

& Rail connectivity, Inland Waterways, Water treatment plant and Pipelines. Presently JSW

Infrastructure Limited has the following operational units and ongoing development plants:

South West Port Limited (SWPL), Goa (Operational)

JSW Jaigarh Port (JSWJPL), Jaigarh, Maharashtra (Operational)

JSW Shipyard –Dabhol, Maharashtra

4. Vijayanagar Minerals Limited

VMPL is a 3 mntn iron ore mining Company which is situated 25 Km from the integrated

steel plant – JSWSL.

5. JSW Energy Limited

JSW Energy has 995 MW, of operational generating capacity and 2145 MW of

generating capacity in the construction or implementation phase. In addition, it has power

generation projects at an early stage under development with a proposed combined installed

capacity of 11390 MW by 2015.

6. JSW Infrastructure Limited

JSW Infrastructure Limited is a part of the JSW Group and is committed to the

development of infrastructure for Ports, Air Ports, Ship Repair, Shipyard, Township, Roads

& Rail connectivity, Inland Waterways, Water treatment plant and Pipelines. Presently JSW

Infrastructure Limited has the following operational units and ongoing development plants:

South West Port Limited (SWPL), Goa (Operational)

JSW Jaigarh Port (JSWJPL), Jaigarh, Maharashtra (Operational)

JSW Shipyard –Dabhol, Maharashtra

7. Vijayanagar Minerals Limited

VMPL is a 3 mn tn iron ore mining Company which is situated 25 Km from the integrated

steel plant – JSWSL.

8. Jindal Praxair oxygen limited

Jindal Praxair Oxygen Company at Toranagallu, Karnataka is the world’s largest and

safest air separation plant at a single location. It is a joint venture with PraxairInc. USA

and has a capacity of more than 2x2500 tons per day. This meets the entire oxygen

requirement for JSW Steel plant (Vijaynagar works) for both iron and steel making.

9. JSoft solutions

JSoft is an IT & ITES arm of US $3.7 billion JSW Group. It's core competency is to act as

an enabler for enterprises, to gain a competitive edge through effective use of information &

communication solutions. Headquartered in Bangalore, JSoft Solutions would operate from

major metros and provide IT solutions to group companies and companies in various domains.

JSoft operates across a broad spectrum of IT& ITES services, which include:

Infrastructure Management

Business Applications

Software Development

Shop Floor Automation

10. JSW Building Limited

JSW Building System a wholly owned subsidiary of JSW Group's flagship company,

JSW Steel. The subsidiary has been formed with a view to promote steel construction in country

and undertake projects which use modern technology steel in construction purpose, as a better

substitution.

JSW Steel, the flagship company of the JSW Group, is the largest integrated private steel

manufacturer in India in terms of installed capacity. JSW’s history can be traced back to 1982,

1.8 PRODUCT DESIGN

I.HOT ROLLED COILS

Capacity 3 MTPA

Thickness 1.6 – 150mm

Width 900 – 1500mm

Length 2000 – 9000mm

Thickness IS-1852

Width tolerance -20\+20mm

APPLICATIONS

Automobile.

Boiler & pressure vessels.

Ship building.

Railways.

Transmission towers.

Coal & Milling.

DIMENSIONS

HOT ROLLED (PLANTS & SHEETS)

Thickness - 8 – 150mm

Width - 800 – 1500mm

Length - 2440 – 1200m

II. HR PICKLED & OILED

Thickness 1.6 – 6mm

Width 900 – 1250mm

APPLICATIONS

Removal of iron oxidized

Scale - free & rust – free

Bright & clean

Surface finish

Improved flatness

Ready to use

THICKNESS TOLERANCE

8 – 12 +\-0.30 mm

>12 – 16 +\-0.40 mm

>16 – 25 +\-0.50 mm

>25 – 63 +\-0.60 mm

>63 +\-2% of thickness

III. COLD ROLLED COIL SHEETS

APPLICATIONS

Automobile

General engineering & fabrication

Packing

Furniture

Drums \ barrels

IV. CRCA

Thickness 0.80mm

Basic price – Rs. 31.50\kg

ORGANISATION

STRUCTURE

2.0 ORGANISATION STRUCTURE

BOARD OF DIRECTORS

Executive Directors

Non-Executive Directors

Nominee Directors

Independent Directors

Audit committee

Shareholders/investors Grievance committee

Remuneration committee

MANAGEMENT

STRUCTURE

3.0 MANAGEMENT STRUCTURE

VICE CHAIRMAN & MANAGING DIRECTOR

JOINT MANAGING DIRECTOR & CEO

ED (OPERATIO

NS)

ED (COMMER

CIAL & CSR)

DIRECTOR (FINANCE)

DEPARTMENTS

PRODUCTION

DEPARTMENT

4.1 PRODUCTION DEPARTMENT

4.1.1 OVERVIEW

JSW STEEL is the fastest growing steel company in India. JSW Salem works is a unique

steel plant in Pottaneri, Mettur Taluk, Salem District, and Tamil Nadu. Each project is planned to

be strategically located either near an available fuel source, load centre or infrastructure

facilities.

The Main Plant Facilities are

• Coke Oven plant - 0.4 million ton capacity

• Sinter Plant 1 - 20 Sq.Mtr

• Sinter Plant 2 - 90 Sq.Mtr

• Blast Furnace 1 - 402 Cu.M

• Blast Furnace 2 - 550 Cu.M

• Energy Optimizing Furnace 1 - 45 MT

• Energy Optimizing Furnace 2 - 65 MT

• Ladle Furnace 4 nos - 45 / 65 MT

• Vacuum Degassing Unit 2 nos - 45 / 65 MT

• 3 strand billet / bloom caster (160 sq.mm) - 9/16 mtr

• Multi radius bloom caster no.2 -12/16.5/30 mtr

• Air Separation Plants - 150 T & 390 T per day

• Captive Power Generation - (2 x 30 + 7) MW

• Pulverized Coal Injection unit

• 18 Stand Horizontal / Vertical Continuous Rolling Mill

• Wire Rod Block - 1 no.

• Garret Coiler - 1 no

4.1.2 PROCESS FLOW DIAGRAM

4.1.3 COKE OVEN PLANT

The coke oven plant was erected and started its operation in 1996. Totally 120 (3

batteries) ovens are commissioned to satisfy the requirement of coke for blast furnace and sinter

plant. In the coke-making process, bituminous coal is fed into a series of ovens, which are sealed

and heated at high temperatures in the absence of oxygen, typically in cycles lasting 65 hours.

Volatile compounds that are driven off the coal are collected and processed to recover

combustible gases and other by-products. The solid carbon remaining in the oven is coke. It is

taken to the quench tower, where it is cooled with a water spray. After that the coke is screened

and sent to a blast furnace 1 & 2 and sinter plant 1& 2 for the process

4.1.4 SINTER PLANT 1 & 2

Sinter plant 1 having the capacity of 20 Sq.mtr and sinter plant 2 installed capacity is 90

Sq.mtr. The total installed capacity of both the sinter plants are 1.3 MTPA.

The function of the Sinter Plant is to supply the blast furnaces with sinter, a combination of

blended ores, fluxes and coke which is partially ‘cooked’ or sintered. In this form, the materials

combine efficiently in the blast furnace and allow for more consistent and controllable iron

manufacture

Materials enter the sinter plant from storage bins. They are mixed in the correct

proportions using weigh hoppers, one per storage bin, except for the return fines for which an

impact meter is used instead. Weighing is continuous, as is the whole sintering process.

The weighed materials pass along a conveyor to the mixing drum where water is added

either manually or as a calculated percentage of the weight of material entering the drum.

The moisture content of the coke is measured in the strand roll feed hopper and used to trim

the secondary water flow rate. The mix permeability is also measured and used to modify the

amount of water required.

The mix material is fed onto the strand from the hopper by a roll feeder. The bed depth is

set and kept constant by adjusting the cut-off plate which is fitted with probes to sense the depth

of material and automatically vary the roll feeder speed.

The quantity of material in the feed hopper itself is held constant by automatic adjustment of

the feed rates from the individual raw material bins.

 

4.1.5 SINTER PLANT PROCESS DIAGRAM

Sintering

The raw mix is ignited by the ignition hood, which is fuelled by a mixture of coke oven gas,

blast furnace gas and sometimes natural gas. The calorific value of the mixture and the set hood

temperature are controlled. A separate control system is provided to maintain a fixed hood

pressure by adjusting the wind box dampers immediately under the ignition hood.

 

The sinter strand is a moving conveyor of hot sinter, which continues to ‘cook’ after

leaving the hood, where air is pulled from the sinter by a strand draught fan. An important part

of the sintering process is burn-through. This is where the sinter layer has completely burned

through its section and is detected by temperature probes under the sinter bed. Burn through

should be achieved but must not occur too soon after the ignition hood. The draught on the strand

is maintained at a preset value by controlling the main fan louvers from pressure measurements

in the wind main. This governs the point at which burn through occurs.

 Sinter handling

After the end of the strand, the sinter passes through a spiked roll crusher and the hot screens

to the rotating circular cooler. A number of fans are usually used for cooling, and the speed of

the cooler is determined by:

 

Strand speed

Bed depth

 

The fines removed by the hot screens are conveyed to the return fines bin.

After cooling, the sinter is passed into the discharge bunker. At this stage, the level is

controlled by varying the outlet feed rate (usually vibros).

The sinter then passes to the cold screening area, where it is passed through crushers and

screens to produce particles in a specific size range. Sinter below the required size passes over a

belt weigher and returns with the hot fines to the return fines bin. Sinter produced by the both the

plant are hundred per cent utilized by the blast furnace 1 and blast furnace.

4.1.6 BLAST FURNACE 1 & 2

BLAST FURNACE 1

CAPACITY : 440 M3

MAKE : CERIS, CHAINA

HOT BLAST AIR : 75000 NM3/HR AT 950-1050˚C

AUTOMATION : S7 400 SIMENS WITH REDENDENCY SYSTEM

NO OF TAPPINGS : 10 TIMES /DAY

INPUT : SINTER, COKE, IRON ORE, DOLAMITE, LIMESTONE, EOF

SLAG, PC

OUTPUT : HOT METAL

BLAST FURNACE 2

CAPACITY : 550 M3

HOT BLAST AIR : 75000 NM3/HR AT 950-1050˚C

AUTOMATION : ALLEN BRADLEY ROCKWELL AUTOMATION

NO OF TAPPINGS : 10 TIMES /DAY

INPUT : SINTER, COKE, IRON ORE, DOLAMITE, LIMESTONE, EOF

SLAG

OUTPUT : HOT METAL

4.1.6.1 BASIC PROCESS IN BLAST FURNACE

The iron ore, coke and sinter are reduced which simply means the oxygen in the iron oxides is removed by a series of chemical reactions. These reactions occur as follows:

1) 3 Fe2O3 + CO = CO2 + 2 Fe3O4 Begins at 450° C

2) 2) Fe3O4 + CO = CO2 + 3 Fe O Begins at 600° C

3) 3) FeO + CO = CO2 + Fe Begins at 700° C

At the same time the iron oxides are going through these purifying reactions, they are also beginning to soften then melt and finally trickle as liquid iron through the coke to the bottom of the furnace.

The coke descends to the bottom of the furnace to the level where the preheated air or hot blast enters the blast furnace. The coke is ignited by this hot blast and immediately reacts to generate heat as follows:

C + O2 = CO2 + Heat

Since the reaction takes place in the presence of excess carbon at a high temperature the carbon dioxide is reduced to carbon monoxide as follows:

CO2+ C = 2CO

The product of this reaction, carbon monoxide, is necessary to reduce the iron ore as seen

in the previous iron oxide reactions.

The limestone descends in the blast furnace and remains a solid while going through it s

first reaction as follows:

CaCO3 = CaO + CO2

This reaction requires energy and starts at about 875°C. The CaO formed from this

reaction is used to remove sulphur from the iron which is necessary before the hot metal

becomes steel. This sulphur removing reaction is:

FeS + CaO + C = CaS + FeO + CO

The CAS becomes part of the slag. The slag is also formed from any remaining Silica

(SiO2), Alumina (Al2O3), Magnesia (MgO) or Calcia (CaO) that entered with the iron ore, pellets,

sinter or coke. The liquid slag then trickles through the coke bed to the bottom of the furnace

where it floats on top of the liquid iron since it is less dense.

Another product of the iron making process, in addition to molten iron and slag, is hot

dirty gases. These gases exit the top of the blast furnace and proceed through gas cleaning

equipment where particulate matter is removed from the gas and the gas is cooled. This gas has a

considerable energy value so it is burned as a fuel in the "hot blast stoves" which are used to

preheat the air entering the blast furnace to become "hot blast". Any of the gas not burned in the

stoves is sent to the boiler house and is used to generate steam which turns a turbo blower that

generates the compressed air known as "cold blast" that comes to the stoves.

4.1.7 BLAST FURNACE

STOCK

TGAS CLEANIG

PLANT

HOT

STOVES

STEEL MELTING SHOP

Steel melting shop integrates the following plant,

1. Energy optimizing furnace I & II

2. Ladel refining furnace I,II,III,IV

3. VD Boiler I & II

4. Continuous casting machine I,II

ENERGY OPTIMISING FURNACE (EOF)

The specialty of Salem steel work is it holds the name that it is the only plant having the world second largest energy optimizing plant.

Capacity

EOF - 1 – 45Ton/Heat

EOF – 2 – 65Ton/Heat

Mixture of Material

Hot Metal – 80% (Supplied from BF1&2)

Solid Scrap – 20% ( from Scrap Yard)

TOTAL FURNACE MELTING CAPACITY

Hot Metal Solid Scrap Total

For 65T - 60T 15T 75T

For 45T - 40T 12T 52T

Addition of Lime – 60 to 65 Kg/Ton of steel

Addition of Oxygen – 60 to 65 Nm3/Ton of steel

There are two plants are available.

EOF – 1 – Capacity – 45 Ton supplied by TATA KORF, Kolkata

EOF – 2 – Capacity – 60 Ton Supplied by Minutes, Italy.

Step By Step Process Of Eof

Operating Procedure

The entire process work carried out by operation department

Solid metal Scarp charged from the top of the furnace by scrap charging crane.

After the molten metal has been poured into the furnace through hot metal

launder, the quantity will be by shift-in-charge.

Now the total metal was melted by oxygen blowing through different kinds of equipments like, Super Sonic velocity Lances, Tuyeres on two directions and oxygen

Injectors. By blowing the oxygen into the metal the carbon percentage (Initially in

pig iron 4%) will starts to reduced.

The carbon percentage reduced up to desired grade.

For controlling the other factors the limestone, DRI also added with the hot metal

for achieving the required grade of steel.

After blowing of oxygen, the carbon percentage and temperature of the molten

steel was measured for ensuring the grade.

Later, the molten metal has taped through steel launder to the ladle.

Finally the ladle addition material is added with hot metal.

And that molten steel has transfer through a car to Ladle furnace for fine tuning

the metallurgical properties of the steel

4.1.8 LADLE REFINERY FURNACE

Molten steel in the ladle treated by the electric arc use of three phase graphite electrode is called

ladle refining furnace.’

FOUR LADLE FURNACES,

Capacity

1. Ladle furnace-1: 45 ton/heat

2. Ladle furtnace-2:65 ton /heat

3. Ladle furnace-3:65 ton /heat

4. Ladle furnace-4:65 ton /heat

Additive alloys

1. Lime;

2. 2.FeSi; 3

3. .SiMn;

4. 4.HCFeCr;

5. 5.HCFeMn

The ladle bottom has a porous refractory plug, which is connected to the argon supply

pipe at the Ladle Furnace stand.

The LF stand is also equipped with an addition hopper mounted on the cover and a lance

for injection of desulfurizing agents

Fumes formed during the operation are extracted through the cover.

Molten steel treated in Ladle Furnace is covered by a layer of desulfuring slag. The

graphite electrodes are submerged into the slag, which protects the ladle lining from

overheating produced by the electric arcs.

The ladle is perfectly earthed; the potential difference between the electrodes and the

ladle creates the electric arc.

The electrode regulation is done by means of arc impedance feedback which is calculated

from the primary& secondary current and voltages of the furnace transformer.

The electrode regulation system controls the power consumption of the furnace, which

make s the electrode up and down movement when the electrode touches the molten

steel(arc impedance varies).

During the treatment process argon is blown through the bottom porous plug providing

continuous metal stirring. Stirring results in distribution of heat produced by the arcs,

chemical homogenization and desulfurization of the steel by the slag.

4.1.8.1 BENEFITS OF LADLE FURNACE (LF)

Deep sulfur removal (desulfurization);

Controllable reheating by electric power;

Alloying;

Temperature and chemical homogenizing;

Non-metallic inclusions removal. Ladle Furnace process is used for refining a wide variety of

steels. Hydrogen removal is not done

4.1.9 VACUUM DEGASSING UNIT

In the Tank Degassing method the ladle with molten steel is placed into a vacuum chamber,

which removes the unwanted gases from the molten metal.

There are two vacuum degassing units in Salem plant, which has capable of 65 ton as well as 45

ton ladles.

The vacuum is created in the chamber by means of jet type steam ejector system.

Ejector system which consists of nozzle and diffuser unit, in that nozzle is used to increase the

velocity and decrease the pressure near the vacuum unit and the diffuser used to increase the

pressure and decrease the velocity after the nozzle unit.

The ladle is equipped with a porous refractory plug mounted in the ladle bottom. Through

the plug argon is supplied during vacuum treatment.

The reaction [C] + [O] = {CO} starting in the steel under vacuum conditions causes

stirring, which is additionally intensified by argon blown through the bottom porous plug.

Argon and CO bubbles also favor the process of floating and removal of nitride

inclusions and gaseous nitrogen.

4.1.9.1 BENEFITS OF LADLE DEGASSING (VD, Tank Degassing)

-Hydrogen removal (degassing)

-Oxygen removal (deoxidation)

-Deep sulfur removal (desulfurization)

-Carbon removal (decarburization)

VACUUM DEGASSING UNITS

4.1.9.2 FUNCTIONS OF VD

1) To remove N2 from steel, so that the formability is not affected.

2) To remove H2 from steel ,so that the prolonged annealing treatment is not required and also to

prevent hair line cracking.

3) To improve cleanliness by removing O2 in the form of CO.

4) To produce steel of very low C content by transferring part of the refining from furnace to the

degassing unit.

5) Homogenization of the bath.

6) Better chemical composition as per the customer requirement.

4.1.9.3 PROCEDURE OF VD

The following procedure is commencing during treatment of ladle in degassing unit:

1) The ladle is transferred to vacuum unit and lowered into the tank. And the Argon line

is connected.

2) When the flow is adjusted it must be visually confirmed that the porous plug has a

good performance.

3) The tank is closed and the vacuum pumps are started .During pump down the

behavior of the melt surface is to be observed through the sight port.

4) When the melt or slag starts boil up to the ladle lip , the vacuum pressure in the tank

has to be increased a little by opening the flooding valve.

5) When the boil stops , the valve is closed and the pump down is continued.

6) The amount of pressure can be reduced with the help of 8 Steam ejectors and 3

Condensers.

7) When the melt or slag starts boil up to the ladle lip, the vacuum pressure in the tank

has to be increased a little by opening the flooding valve.

8) When the boil stops , the valve is closed and the pump down is continued.

9) During vacuum treatment harmful gases such as hydrogen or nitrogen dissolved in the

melt are pumped off.

10) The degassing time depends on the necessary time for removal of hydrogen,

nitrogen or carbon to the required low content.

11) Based on a sample taken before or after degassing , further deoxidant and ferroalloys

are added for final adjustment of analysis .

12) When the treatment is completed, the Steam ejectors are shut down in a safe ,

controlled manner.

13) Argon is disconnected and the cover is lifted and the tank or cover is moved into the

position.

14) The ladle is taken out of the tank and it can be sent to ladle furnace to compensate the

temperature loss during VD.

15) Finally it is transferred to the Continuous casting.

4.1.10 LECO OXYGEN AND NITROGEN ANALYSER

Analysis begins by placing an empty Graphite crucible on the lower electrode and

pressing the loader button. The electrodes close and atom is purged from the crucible . High

current passes through the crucible generating heat which drive off gases trapped in the graphite.

This process is called out gassing.

Now the sample to be tested in dropped in to the crucible & a high current is again

passed through the crucible driving off gases in the sample. The o2 released from the sample

combines with carbon from the crucible to form CO & (small Co2). Any CO formed in this

fusion is first passed through heated Copper oxide, which converts CO to Co2 which is then

measured by the IR cell.

Self calibration using International Standards.

Because of its close association with the monitoring of deoxidant additions and the level

of inclusions remaining in the steel product, Oxygen analysis is of considerable importance.

Methods have been devised which require a sample to be taken followed by instrumental

determination of Oxygen but the need for speedy and convenient method has lead to the

development of electrochemical sensors which can be inserted into the melt

4.1.10.1 SAMPLING

Particular care has to be taken when sampling for Oxygen, because the Oxygen present in

the steel is not in the form of dissolved gases when the material is solid but occurs as oxides of

Aluminum or as iron –manganese oxide and Manganese chromium spinels.Care has to be taken

that the total concentration of Oxygen in the form of this oxides are spinels in the sample is

representative of the solidified melt.

4.1.10.2 DETERMINATION OF OXYGEN IN A SAMPLE

The following possibility exists for the determination of Oxygen

1. Vacuum fusion with reduction.

2. Fusion under carrier gas with reduction.

3. Neutron activation.

4. Measurement of electromotive4 force which is in the melt.

For the first three of this a sample is required.

4.1.10.3 VACUUM FUSION WITH REDUCTION

The classical method for the determination of Oxygen is fusion with

reduction under vacuum. The method comprises the use of an oil diffusion pump and a high

speed gas collecting pump to maintain the vacuum, coupled with devices for loading individual

samples through a lock. The mass of hydrogen produced from the reduction is obtained by

changes in the thermal conductivity in the gases given off by the melt and the Carbon monoxide

is detected by infra-red absorption.

4.1.10.4 FUSION WITH REDUCTION UNDER CARRIER GAS

A large crucible is moved up into an induction furnace through which

purging gas phases. The carbon monoxide generated is purged from the furnace with argon and

oxidized with Schutze reagrent to carbon dioxide. This is in turn determined by automatic

colometric titration in a new development the carbon monoxide is measured by infra-red

absorption in the gas mixture (immediately after leaving the furnace) and is traced on a recorder.

The deflections are continuously integrated and converted digitally Oxygen content. The Oxygen

value is available 40s after the introduction of the sample with a total analysis time of 2 minutes.

4.1.10.5 NEUTRON ACTIVATION

The principle of this elegant method is as follows .Neutrons from either a neutron

generator or a californium source are thermalized and used to irradiate a sample several grams in

weight for 1 minute. The irradiate samples are then passed to a counting system where gamma

rays produced by the following reaction are observed in the naturally decaying unstable isotopes.

4.1.11 CONTINUOUS CASTING MACHINE

The hot metal whose composition corrected in LRF is brought to the concast machine known

as billet caster and bloom caster through ladles whose capacity is 45 T for billet and 65 T for

bloom caster. Ladle is placed on the turret which has two arms the motion of the turret is

controlled by PLC.

Molten steel is poured continuously through a water cooled mould from a tundish via a

control `valve' to regulate the flow, and then through a ceramic submerged entry nozzle into the

mould. The outside of the steel starts solidifying in the mould. Water sprays further cool the steel

`strand' as it leaves the mould. As shown in the diagram the strand is curved via a series of

rollers through 90° and emerges as a horizontal slab. As it leaves the machine at this point it is

now solid, and is cut by the LPG cutting system which is also controlled by the PLC.

Different size of the billet caster

1. 100 X 100 MM

2. 130X130MM

3. 160X160M

The length of the billets varies from 8.7 m to 7m

4.1.12 DIFFERENT SIZE OF THE BLOOM CASTER

4.1.12.1 BARS

1. 160 MM

2. 200MM

3. 310MM

4. 250MM

4.1.12.2 BAR AND ROD MILL

The billet and bloom casted in CCM is sent to BRM for scaling. The capacity of the furnace is

40 T/hr. The furnace comprises of three zones

1. Pre heating

2. Heating

3. Soaking

In Pre heating section the temperature of the furnace is raised to 1009˚C. The fuel used for the

preheating is furnace oil. In heating zone the temperature of the furnace is raised to 1208˚C. Here

the blast furnace gas is used as a fuel. In soaking zone the cast metal is heated to 1237˚C. Inside

the furnace five hearth areas arranged. Two movable are placed between three fixed hearths. The

movable hearth can move in up, down, front, back. Totally 70 billets can be heated in the furnace

.From the point of charging to point of rolling one hour is required for the heating

After heating the billet is taken from the furnace and brought to rolling mill. As per the

customer requirement the billet is converted to following final products

Flat

1. 80X76

2. 80X76

Round bar

32mm , 40mm , 50mm , 55mm & 36mm

In wire rolling mill coils are produce in the range of 5.5mm to 16mm

4.1.13 PROCESS FLOW

Hot Charging (Hot Billets

from CCM)

Low Noise Billet Entry (Cold Billets from

CAPTIVE POWER

CPP 1

Capacity : 7.5 MW

Fuel : furnace oil, BF gas

Furnace (Heated to 1200 deg C)

MILL (Stand 1, Stand 2 & Stand 3)

TRIO (160*160 mm Sq Billet reduces to 100*100 mm Sq

Billet)

WRM (Wire Rod Mill) Coil Dia is 5.5 mm to 16 mm

Cooling Bed (Flats & Round Bars)

Garret Coiler (dia 16 mm to 60 mm)

Turbine speed:3000 RPM

TG : 1 X 9.7 MVA, 11 KV

CPP 2

Capacity : 60 MW

Fuel : furnace oil, BF gas, coke oven waste heat, coal

Turbine speed:3000 RPM

TG : 2 X 30 MW, 11 KV

In CPP 2 unit 2 is coal fire boiler is used. The main advantage of cpp2 is with help of coal

fired boiler we supply the steam to both the unit when ever bf gas coke oven waste heat is not

available. Cpp2 start up power is fed from LBDS in cpp1.

Unit 1 integrates three waste heat recovery boiler to produce the steam required for the unit

1 30 MW turbo generator. Both the power plant runs always in parallel with the Tamil Nadu

Electricity Board (i.e. synchronized) .

Depending on the demand of the company the power exported and imported. The power

export and import is managed and controlled by the Main receiving substation (MRSS). MRSS is

a centralized control station for the whole plant.

4.1.14 INFRASTRUCTURE AND RAW MATERIALS

IRON ORE

Our manufacturing facilities are located near the iron ore belt, which enables us to source low

cost iron ore. Our iron ore requirements are partly met from our associate company VMPL and

balance from NMDC and other suppliers having mining rights.

COAL

To ensure a regular and reliable supply of coal, we have entered into strategic sourcing of coal

through reputed traders / overseas mine owners based in Australia and China mainly on annual

price contracts. We have also optimized the use of coal used in the Corex, coke oven and blast

furnace plants thereby utilizing the coal and the fines completely

.

ZINC

We are sourcing zinc from domestic supplier for manufacturing of value added galvanized

products. The pricing of Zinc is highly correlated with international USD prices on London

Metal Exchange.

LIMESTONE

We use a blend of imported and indigenous limestone for steel making. Low silica limestone

which is used for steel making is imported from UAE/ Iran. High silica limestone used in Corex

is sourced indigenously.

DOLOMITE AND STEEL SCRAP

The other raw materials used in steel making are dolomite and steel scrap. The entire

requirement of dolomite is sourced indigenously. Dolomite deposits (equivalent to 20 years) are

located in Lokapur (Karnataka) and Rayalachervy and Dronachalam (Andhra Pradesh) which are

about 150-200 kms from the plant. The sourcing from these two locations ensures consistent

supplies at any given point of time. Strategic tie-ups with key suppliers with yearly renewable

option ensure reliable and consistent supply of dolomite. Scrap requirement is

Met by recycling of scrap generated in house as well as by imports.

REFRACTORIES

All refractoriness for Iron and Steel making are outsourced to the refractory manufacturers on a

total management concept which includes quality, specifications, supply, inventory management,

relining and repairs. We also have strategic tie-ups with key suppliers to handle the refractory

matters of cast house, steel ladle, converter, slide gate and tundish areas.

POWER

As on September 2005, our total power requirement at upstream facility was 183 MW. There

will be an incremental requirement of 40 MW for the ongoing steel expansion project and

another 30 MW for the proposed 62CRM complex. Our power requirement of 183 MW is

currently being met partly out of our captive power plant and balance from JSWEL. We are in

the midst of ramping up the capacity of 2nd captive power plant of 130 MW that is expected to

be fully operational by March 2006. Thus, significant portion of power requirement will be met

from captive sources and balance requirement, if any, will be met from JSWEL. At downstream

facility, power is taken from MSEB and captive DG sets. We have2 DG sets of 3750 kw capacity

each at Tarapur and Vasind.

WATER

Water requirements of around 20 million gallon per day (MGD) for the proposed expansion of

steel manufacturing capacity from 2.5 Mtpa to 3.8 Mtpa over the period of time is already been

sourced from Tungabhadra Dam in Karnataka. The existing plant make-up and drinking water

network have been considered as the source of water for the proposed CRM project. The water

requirement will mostly be for cooling purposes with a minor part of the requirement being for

drinking and other process needs. To minimize fresh water withdrawal from the source,

recirculation systems have been envisaged for the various units. The treated make up and

drinking water requirement for the proposed CRM project is estimated to be 145 m3/h.

COMPRESSED AIR

Our requirement of compressed air for the proposed CRM project has been estimated at 86

Nm3/h. To meet this requirement, a compressor station would be provided where two units of

water cooled rotary screw compressors Each of 45 Nm3/min at a discharge pressure of 7 kg/cm2

(g) will be installed first and the third one would be installed in future. One air receiver of

adequate water holding capacity will be installed at compressor air station to cater to system

surge.

NITROGEN, HYDROGEN AND COREX GAS

Our nitrogen gas requirement of 1,510 m3/hr for purging in the bell-annealing furnace would be

met from the existing nitrogen supply system. The necessary piping network will be installed for

supplying nitrogen from existing network to the consumers after required pressure boosting. Bell

annealing furnaces have been planned based on 100% H2 as protective atmosphere for ultra

clean and bright CR strip. For this purpose, one hydrogen generation plant of about 400m3/h

capacity having ability to produce99.9% purity H2 has been planned by us based on water

electrolysis process. Cortex gas generated in the existing Cortex modules will be used for firing

in the bell annealing furnaces and boilers. Suitable system for sourcing the Cortex gas from the

existing gas holder will be provided.

LOGISTICS

The manufacturing units are strategically located with respect to established ports well connected

by rail and road networks. Imported raw materials for the upstream unit are transported in bulk in

large sized vessels to Goa and Chennai seaports. Indigenous raw materials, for upstream and

downstream units are transported by road and rail to the plants. Export of finished goods from

upstream unit is done in bulk and break-bulk containers out of Goa and Chennai ports and from

Mumbai and JNPT ports for downstream unit We follow a policy of outsourcing some of the key

functions for greater efficiency and to lower the cost. The water management system for the

whole plant, roll shop management system, bearing bank facility and lubrication system for the

pellet plant have been outsourced.

4.1.15 RESEARCH AND DEVELOPMENT (R & D)

Developed innovative technique to remove accretion in blast without using explosive.

Elimination of lump in iron bearing materials to improve raw mix feeding at Sinter Plant

and to reduce impurities fed into blast furnace by introducing screening system.

In order to reduce the burning loss of hot coke while travelling towards quenching

tower, an innovative mobile quenching facility was installed in the quenching car itself.

This reduces ash formation and yield.

By introducing oven door with auxiliary locking system, the cycle time of the quenching

car was reduced.

The coal throughput per oven was increased by charging optimum coal size and bulk

density of coal and the cooking time. This resulted in enhanced coke production and

improvement in yield besides reduction in coke breeze generation.

Container shipment of wire rod to reach customer site with better shape and quick

delivery.

FINANCE

DEPARTMENT

4.2 FINANCE DEPARTMENT

4.2.1 FINANCIAL RESULTS

PARTICULARS F.Y. 2009-10 F.Y. 2008-09Net Turnover 18,202.48 14,001.25Other Income 532.84 259.56Total Revenue 18,735.32 14,260.81Profit before Interest,Depreciation, & Taxation(EBIDTA) 4,805.74 3,092.67Interest 862.68 797.25Depreciation 1,123.41 827.66Profit before Taxation & Exceptional Items

2,819.65 1,467.76

Exceptional Items - 790.13Profit before Taxation (PBT) 2,819.65 677.63Tax including Deferred Tax 796.91 219.13Profit after Taxation butbefore minority interestand share of profit of Associates

2,022.74 458.50

Share of Losses of Minority - -Share of Profit of Associates(Net)

- -

Profit after Taxation (PAT) 2,022.74 458.50Profit brought forward fromearlier year

3,883.15 3,505.86

Amount available forAppropriation

5,905.89 3,964.36

AppropriationsTransferred (to) / fromDebenture RedemptionReserve

125.00 20.45

Transferred to Redemption Reserve

(9.90) -

Dividend on Preference capital

(28.92) (28.99)

Proposed Final Dividend on Equity Shares

(177.70) (18.71)

Corporate Dividend Tax (34.31) (8.11)Transfer to General Reserve (202.28) (45.85)Total (578.11) (81.21)Balance carried to BalanceSheet

5,327.78 3,883.15

4.2.2 DIVIDEND

The Board has, subject to the approval of the Members at the ensuing Annual General Meeting,

recommended dividend at the stipulated rate of Re. 1.00 per Share on the 27,90,34,907, 10%

Cumulative Redeemable Preference Shares of Rs.10 each of the Company for the year ended 31

March 2010.

The Board had also vide a Circular Resolution passed by it on 17 February 2010, approved the

Redemption of the Company’s 99,00,000 11% Cumulative Redeemable Preference Shares of

Rs.10 each on 8 March 2010, along with dividend due thereon for the Financial year 2009-10

upto the date of redemption, at the stipulated rate of 11% per annum.

The Board considering the Company’s performance and financial position for the year under

review, also recommended payment of dividend of Rs. 9.50 per Equity Share on the 18,

70,48,682 Equity Shares of Rs. 10 each of the Company, for the year ended 31 March 2010,

subject to the approval of the Members at the ensuing Annual General Meeting.

Together with Corporate Tax on dividend, the total outflow on account of Equity dividend will

be Rs. 207.21 crores, vis-à-vis Rs. 21.89 crores paid for fiscal 2008-09.

4.2.3 SUBSIDIARY, JOINT VENTURE AND ASSOCIATE COMPANIES

A. Indian Subsidiaries

1. JSW Bengal Steel Limited (JSW Bengal), its Subsidiary Barbiln Beneficiation Company

Limited and Associate JSW Energy (Bengal) Limited (JSWEBL)

2. JSW Jharkhand Steel Limited

3. JSW Steel Processing Centres Limited (JSWSPCL)

4. JSW Building Systems Limited (JSWBSL)

B. Overseas Subsidiaries

1. JSW Steel (Netherlands) B.V. (JSW Netherlands)

(a) JSW Steel Holding (USA) Inc. and its Subsidiary JSW Steel (USA) Inc.

(b) JSW Steel (UK) Limited and its Subsidiaries namely Argent Independent Steel

(Holdings) Limited and JSW Steel Service Centre (UK) Limited

(c) JSW Panama Holdings Corporation and Chilean subsidiaries namely Inversiones Eurosh

Limitada, Santa Fe Mining and Santa Fe Puerto S.A

2. JSW Natural Resources Limited (JSWNRL) and its Subsidiary

JSW Natural Resources Mozambique Lda (JSWNRML

C. Joint Venture Companies

1. Geo Steel LLC

2. Rohne Coal Company Private Limited

3. MJSJ Coal Limited

4. Gourangdih Coal Limited

5. Toshiba JSW Turbine and Generator Private Limited

6. Vijayanagar Minerals Private Limited (VMPL)

7. JSW Severfield Structures Limited (JSSL) and its Subsidiary

JSW Structural Metal Decking Limited (JSWSMD)

d. associate companies

Jindal Praxair Oxygen Company Private Limited (JPOCL) and JSW Energy (Bengal) Limited.

4.2.4 BANKERS

Allahabad Bank

Bank of Baroda

Bank of India

ICICI Bank Limited

IDBI Bank Limited

Indian Bank

Indian Overseas Bank

Punjab National Bank

State Bank of India

State Bank of Indore

State Bank of Mysore

State Bank of Patiala

Union Bank of India

Vijaya Bank

4.2.5 SUBSIDIARIES

i. JSW Steel (Netherlands) B.V.

ii. JSW Steel (UK) Limited

Iii. Argent Independent Steel (Holdings) Limited

iv. JSW Steel Service Centre (UK) Limited

v. JSW Steel Holding (USA) Inc.

vi. JSW Steel (USA) Inc.

vii. JSW Panama Holdings Corporation

Viii. Inversiones Eroush Limitada

ix. Santa Fe Mining

x. Santa Fe Puerto S.A.

xi. JSW Natural Resources Limited

xii. JSW Natural Resources Mozambique Limitada

xiii. JSW Steel Processing Centres Limited

xiv. JSW Bengal Steel Limited

xv. Barbil Beneficiation Company Limited

xvi. JSW Jharkhand Steel Limited

xvii. JSW Building Systems Limited

4.2.6 JOINT VENTURE

i. Vijayanagar Minerals Private Limited

ii. Rhone Coal Company Private Limited

iii. Geo Steel LLC

iv. JSW Severfield Structures Limited

v. Gourangdih Coal Limited

MARKETING

DEPARTMENT

4.3 MARKETING DEPARTMENT

Indian Steel demand continued to follow the footsteps of the Indian Economy, growing by7.6%

(prov.) while the Global steel demand witnessed an unprecedented fall of 6.7%. JSW Steel with

its core-understanding of the economic under-currents went all out to capitalize the expanding

domestic opportunities with its domestic sales for 2009-10 outperforming by 96% to 4.8 Mn

tones coupled with increasing its domestic dependency to 84% from 72% on the overall

expanded tonnage of 5.7 Mn tones.

Value added flat includes CR and Coated Steel products.

4.3.1 MARKETING STRATEGY IN JSW STEEEL LTD 2010-11

4.3.1.1 DOMESTIC MARKETS

I. Focus - Value Addition

Through increasing the sales of Value added Products as well as by developing new products

conforming to higher end specifications and grades. Value added product sales up by 55%.

II. Enhancing Global Competitiveness of Value-Chain partners

By making steel available at globally competitive proposition.

III. Thrust - Import Substitution

Expanded domestic share from 72% in 2008-09 to84%.

IV. Expanding distribution network

To capitalize the spread-out demand opportunities as well as for the betterment of timely

delivery concept. JSW Shoppe continues to expand from 50 in 2008-09 to 174 as on March'10

with Shoppe sales up by 114%to 0.64 million tones, leveraging the demand of the Semi-Urban

and Rural India as well. Additionally, JSW has been expanding its Distribution Points on a Pan-

India basis as well.

V. Increasing Domestic presence for Flat Steel

Domestic sales up by 59% to3.04 million tones with domestic market share increasing to approx.

13% from 9% in the previous year.

VI. Efforts onto Brand Building

Focus on leveraging brand-recall and brand-value adopting multi-fold brand-building techniques

viz. Introduced innovative concept of "Shoppe-On-Wheel" in the Rural India, Wall-Paintings,

Pro-Active participation in relevant exhibitions, Print-Media Advertisements, etc., leveraged

sales of branded products by 64% of domestic sales.

4.3.1.2 INTERNATIONAL MARKETS

The Company has been maintaining a strategic presence in the international market.2009-10

proved a boon in disguise which led us explore and partially shift our focus from the

conventional advanced markets, adversely impacted by the global economic crisis, toothier

promising economies.

I. Shift of Focus by exploring the world

While the demand in conventional coated export markets of North America and the Europe

suffocated, JSW strategically shifted and consolidated its presence in other promising

geographies including South America, CIS, Africa and Asia and capitalized the demand

II. Expand into Logistics-Advantage zone

Increased our presence for other Semis, Flats and Wire Rods into the economies having logistics

advantage including South& Far East Asia, Rest of Asia, Middle East and Africa, especially,

while the prices were touching the bottoms.

III. Enhance Customer base

In order to maximize tonnages coupled with Price-Advantage, JSW judiciously expanded its

customer base, meeting the challenges of small order lots with high degree of customization

demanding a fast-track delivery schedules. For the coated products, 96 new customers were

added accounting for approx. 13%of export sales.

The Company successfully paved its way through the trying times of 2009-10 and further

sharpened its focus and efficiency across the domestic and international markets, harnessing and

nurturing its relationship with its valued business partners (customers)which would enable its

journey ahead more effective while taking the challenges of expanding product range with an

expanded tonnage intensity.

4.3.2 BRANDING

JSW's branding strategy is aimed at nurturing the JSW brand and managing stakeholders

‘perception to maximize business value. Branding has an integrated marketing approach with

business solutions which create a uniform message for all stakeholders.

4.3.3 CUSTOMERS

DOMESTIC CUSTOMERS INTERNATIONAL CUSTOMERSHP STANDEX

HERO CYCLES DUFERCOBLUE STAR NOBLE RESOURECES

GODEJ CLARK (STEEL FARMING SYSTEM)LG ELECTRONICS SOS (METALS INC)

VIDEOCON CORUSTUBE PRODUCT OF INDIA STEMCOR

BRAKES INDIA SOUTH MARK ( METAIL MPG &CO)

ELECTROLUX ARCELOR

WHEELS INDIA LIMITED

IFB INDUSTRY

4.3.4 COMPETITORS

TATA STEEL LIMITED

STEEL AUTHOTIRY OF INDIA. (SAIL)

VIZAG STEEL PLANT.

HR DEPARTMENT

4.4 HR \ PERSONNEL DEPARTMENT

Employee Development is the prime objective of our Human Resources function.

The HR function, social in nature, strives for cohesion, consultation and cooperation.

We strongly believe that a streamlined Employee Development Programmed for our employees

will help them achieve their professional goals. Our PPRD (Performance Plan, Review &

Development) programmed is a key component of our human resource strategy, which supports

our results- based management approach.

4.4.1 PERFORMANCE DEVELOPMENT PLANNING

Employee Performance Development Planning helps improve your performance through honest

feedback and creating an individual Development Plan for you. The process also ensures your

targets are aligned to business strategy. Following the goal setting process, you will have a

midterm and yearly performance review with your functional manager to examine your KPAs

and Competencies. But ultimately you'll be responsible for your own development and will need

to be proactive in securing development opportunities. To ensure continuous improvement you

should also set and review your own objectives and seek feedback on your performance.

  4.4.2 TRAINING AND DEVELOPMENT  

At JSW, HR focuses on three core elements with regards to training and development:  

1. The Job    2. Training    3. Personal Development

4.4.3 CAREER PRINCIPLES of JSW:

Be proactive and responsible for their career

   

Be self aware and honest with themselves about strengths and weaknesses

   

Make plans for self-development and professional growth

   

Build their networks and listen to advice

   

Make clear, well-considered and timely choices about their careers

   

Be driven by both ambition and a sound grasp of reality

   

Personal and organizational growth goes hand in hand, so JSW is committed to creating a culture

that gives employees the space to explore and fulfill your potential. A place, where employee can

express freely, learn from the best and make a real impact. Greater self-awareness will

significantly enhance ability to secure their ideal job.  

SWOT ANALYSIS

5.0 SWOT ANALYSIS

INTERNAL FACTORS – The strengths and weaknesses internal to the organization.

EXTERNAL FACTORS – The opportunities and threats pre-sented by the external environment.

STRENGTHS

The largest private sector steel maker in the country by capacity.

Conversion cost is amongst the lowest in the country.

Increasing backward integration.

Use of superior manufacturing technologies to improve quality and profitability.

Availability of iron ore and coal

Low labour wage rates

Abundance of skilled labour

Mature production base

WEAKNESSES

Very high leverage levels.

No backward integration for coaking coal is operational to date.

Underperforming us subsidiaries.

Unscientific mining

Coking coal import dependence

Low R&D investments

High cost of debt

inadequate infrastructure

OPPORTUNITIES

Unexplored rural market

Growing domestic demand

Exports

Consolidation

Retail Outlets across the country to tap the rural and semi-urban markets.

Increased proportion of value-added products to result in higher price realization.

The government's infrastructure plans provide great scope for expansion.

THREATS

Drop in steel prices may inhibit top-line growth.

Dumping of steel by Russian and Chinese mills.

Longer-than-expected credit crunch may subdue company's expansion plans.

China becoming net exporter

Protectionism in the west

SUGGESTIONS &

FINDINGS

CONCLUSION