Report 14 Aug Draft 1

8/6/2019 Report 14 Aug Draft 1

1/40

CHAPTER ONE

INTRODUCTION

BACKGROUND

One of the special features of MBA program of Pokhara University, Nepal, is the

provision of Internship or Live Business Project where these programs are designed to

give us an opportunity to complement our formal education with career-related

experience.

Here in AIM, Internship or Live Business Project is conducted for the partial

fulfillment of the requirements as a part of the course during the 7 th term of Master of

Business Administration program. The students are required to undergo an internship

project in an organization for a period of at least eight weeks which is a 3 credit

assignment.

This report provides the information about the works I had done for eight week

period beginning from 5th June, 2011 in Music Nepal Pvt. Ltd, Anamnagar Kathmandu.

During this Live Business Project, I was assigned to do multiple and major tasks which

had direct relation with the growth and development of organization.

OBJECTIVE OF THE LIVE BUSINESS PROJECTThe main objective of the work is as follows.

y Developing personally and professionally while gaining confidence and real-world experience

y Meeting and networking with high profiled personalitiesy Mentoring and performance feedback from the supervisory earning academic credity To develop appropriate managerial attitude and behaviors.y To know how the information flows.y To develop a general communication skill.y To find out how the skills and knowledge learnt during MBA program has its

use in real life workplace.


2/40

DETAIL OF WORKPLACE

Address :: Anamnagar, Kathmandu

Position :: Marketing Manager

Working Duration :: 8 weeksWork Hours :: 9:00 to 5:00

Tel :: 977-1-4242049/4228309

Fax :: 977-1-4229425

web :: www.musicnepal.com

Supervisor at MN :: Uttam Thapa, Chief Administrator

Supervisor at AIM :: Dhiroj Shrestha, Program Co-ordinator


3/40

CHAPTER TWO

INTRODUCTION OF MUSIC NEPAL

Under the Industry Act of the Government of Nepal in 1982, Music Nepal Pvt.

Ltd began its journey as the pioneering private music company in Nepal with a capital of

two hundred thousand rupees (Approx. US$ 15000). 28 years of quality service,

continuous involvement and sincere dedication this company is establish itself as the

leaders in the music business of Nepal.

When this company started in 1982, it was the first private recording and music

publishing house of the country. As the pioneers in commercial music business, Music

Nepal Pvt. Ltd has been continuously playing an important role of strengthening the

music fraternity of Nepal by strengthening the copyright situation in Nepal byestablishing the first copyright protection society of Nepal. It also became the first music

company to run a FM station and pay royalty to the artists whose songs are played on the

FM radio.

For instance, the concept like digital sales was first initiated by Music Nepal and

which was later followed by other companies. Music Nepal was the first company not

only in Nepal but in the entire South Asia to introduce a digital loop dubbing plant and

acquire license from multinational music companies like Polygram, RPGML (HMV) and

Magna-sound for sale representation in Nepal. It was also the first music company in this

region to be featured in Asia Who is Who a documentary program broadcasted by

NHK Television of Japan.

Today, Music Nepal has alliances with more than 300 other music companies for

the digital marketing of songs, videos and personal ring back tone (PRBTs) which

accounts for three quarter of the market of domestic and foreign music in the country. It

also hosts the largest number of music and related content which includes songs of

different genres in different languages, different types of instruments and their

information. The music bank as it is often referred consists of more than 25000 copies of

original songs in digital format from various artists and musicians. This catalog of songs

encompasses for more than 90% of the total Nepali songs from almost all the past and

contemporary Nepali artists. With such vast resources of Nepali music, Music Nepal has


4/40

managed to keep on par with this reputation by providing a one-stop solution for all

digital audio, video music needs and demands, and all information that matters.

In its pursuit for its musical excellence and applied research in Nepal, Music

Nepal has also founded its own formal music school and research center named Nepal

Music Center in Kathmandu, the capital city itself. Perhaps, it is for these contributions,

for its continued and conscious effort to Nepali Music fraternity that this company has

been decorated with the Goldstar International Award for excellence in quality.

OBJECTIVES

Our Vision:

To make Nepali music commercially competitive in the international music

market by encouraging creativity and enhancing competency through education so that

music becomes a dignified career for the gifted and a source of income for the country.

Our Mission:

1. To stimulate Nepali musical life and to establish music as a profession financiallyrewarding to all the stakeholders;

2. Encouraging creations and protecting them.3. Practicing just distribution of income.4. Ensuring quality of content and delivery mechanism.


5/40

ORGANIZATION STRUCTURE OF MN

PRODUCTS AND SERVICES OF MN

CONTENTDETAIL:

a.Language:i. Nepali, Newari, Tamang, Maitheli, Bhojpuri, Gurung, Limbu, Tharu, Deuda,

Tibetian, Magar, etc

b.Genre:i. Songs: Modern, Folk, Dohari, Pop, Movie Songs, Prahasan, National Songs,

World music, Poems, Festival related Songs, Bhajans, Progressive songs,

music tracks, Dialogues etc.

c. Instrumentals:i. Folk, Sastriya, Panche Baja, etc.


6/40

PRODUCT

1. Physical Songs / Videos2. Digital Songs / Videos3. Ring Back Tones4. Wallpapers5. PD and MC6. CDs / VCDs / Cassettes

SERVICES

Music Nepal is providing Services at both National and International market. It

includes;

1. Online Music (Songs / Videos) Sales2. SMS purchase3. Scratch Code4. Ring Back Tones

a. CRBT: Caller Ring Back Toneb. PRBT: Personal Ring Back Tonec. RBT: Ring Back Tone

5. Recording6. Video Editing7. Marketing and Distribution of product s of other Music Companies8. Download Centers

FUTURESERVICES

Music Nepal is planning to provide service in near future like;

1. VRBT: Video Ring Back Tone2. Internet Protocol Television. IPTV: It is a digital television service

delivered thru the use of a broadband data communication based in

Internet Protocol, obviously.

3. MTV: It is a service which allows cell phone owners to watch televisionon their phones from a service provider.


7/40

AREA OF OPERATION AT MN

I was recruited as Marketing Manager at MN; few months before (from the

beginning of Feb 2011), so I decided to complete my Live Business Project being a

Marketing Manager and by doing tasks effectively and efficiently; which helps in

development of MN and my career growth as well. I was under direct and close

supervision of Mr Uttam Thapa, Chief Administrator and Mr. Dhiraj Shrestha,

supervisor, Ace Institute of Management.

The major objectives of this department is

i. To increase International / National market area of musicii. To increase physical or online sales of product and services

iii. To make organization technically goodResponsibilities of Marketing Manger are;

i. Study International / National market and Growth in Digital salesii. Promotion and Distribution of products and services including PD /

MC

iii. Development, Implementation, Promotion of Download Centeriv. Develop Marketing Strategies which increases organizations revenuev. Regular monitoring on MNs home site, report issues, testing

vi. Study about potential International clients and precede furtherprocedure to increase International business.

vii. Conduct other tasks assigned by supervisorsThe period of this project is 8 weeks and 8 hours a day. This project helps me

understanding and analyzing the existing practices pursued by Marketing Department.


8/40

ACTIVITIES

The project consisted of works related to my duties that I have been performing

for the organization. The activities performed during 8 weeks were graphed as follows;

Activities Week

Prepare Promotional Proposal for Ncell, Study of Music Nepal

home site (www.musicnepal.com), studied existing content

management system, prepared Comprehensive Sheet for CMS

1

Prepare Marketing Strategies, Presentation given to Technical

Institute, Studying for International Tele Co. at first GOLF

Countries like Malaysia, Qatar, Dubai, Maldives; Updates on

Issues ofMN website

2

Resolving Major Issue on Website - Multiple type of writing

artist name; Organization Management Flow Chart

Development

3

International Tele Co. study Contd; VPN Development

(Desktop application); Updates of MN website;4

NTC visit regarding VPN Development; IVR Service; PVRT

service; Organization Management: Space and Staff;5

VPN Implementation , Test; Phonofile Study; Training on "How

to write Professional Email; Study of Library Software Online -

"Royalty Management"

6

VPN Feedback Discussion; New Teleco: Japan; Module

development for Library Software Online - "Royalty

Management"; RBT issues; Statement Management

7

VPN 2 Plan; VPN 2 Development; Promotion Plan - Teej; MN

website revision; New Teleco: Japan Contd; Promotional Plan

- Remake of Narayan Gopal's Song

8

Table 1: Planning & Implementation of activities


9/40

LIMITATIONS OF THE REPORT

y Decision Making process by Management Team is slowy Most of the employee are non technicaly

Most of the employee are poor inE

nglishy Following traditional way of organization management: Manual System, more

paper work


10/40

CHAPTER THREE

ACTIVITIES /FUNCTIONS PERFORMED DURING THE INTERNSHIP PERIOD

INTRODUCTION

My previous work experiences were entirely related to technologies; that were not

related to my current job. Currently this has changed from technical to mixture of

technical and Management as I got a chance to work as Marketing Manager due to my

Qualification (MBA) and specialization in Marketing. Here our areas of target were;

y To increase International Clientsy To cover large market in various International markety To increase market in Nepaly To come up with various solutions (technical / non technical) so as to make

convenient for our customers / clients// distributors and dealers

Most of the major assignments that I did handle were long-term projects that had

already started and they were at the most advanced stages of their completion. They are;

y MN website revamp / promotion / user friendly etcy Comprehensive Sheet development and implementationy Developing Marketing Strategiesy

Research for International TeleCosy Statement Managementy Promotional Proposal Writingy Technical and Non technical presentationy Teach Email Writingy Promotional Material Developmenty Organizational Management: Work Flow, Space and Staff managementy

VPN Desktop Application: Requirement analysis, Modules Identification,Development, Implementation and testing

y Library Software: Requirement analysis, Modules Identification,Development, Implementation and testing

With all these activities, MNs main target is to increase its market area in both

National and International.


11/40

PROCEDURE OFTHE ACTIVITY/FUNCTION

MNWEBSITE REVAMP/PROMOTION/USER FRIENDLY ETC

MN has its own home site www.musicnepal.com where users from national /

international can easily buy any kind of Nepali content (Music / Video / ringtones etc)

from website with various payment systems like eSewa, Paypal, Paybill, SCT, Scratch

Card, SMS, Paid Membership facility and more.

There is no technical person in MN who knows about pros and cons of effective

website so they gave every responsibility to dedicated IT Company who doesnt know

business aspect of MN website. MN was totally dependent to IT Company and whatever

they do, MN assumes thats the best way of developing website which was totally wrong

concept they were having.

My role in the activity / function

Here I need to go through each and every section and features available in website

and check whether they are user friendly or not; all features are workable or not; reports

are real or not; how to increase traffic in MN site; who are potential affiliate members;

how to get more and more affiliate members; what are needed to be done to make MN

site more user friendly and more effective; and so on.

As I am a software Engineer and worked as a software / Web Developer, I know

many things about How to make Website effective? So there was no complexity at all to

complete this task.

y I went through each and every section and listed out all the issues; some of wereBugs and some of were to make user friendly.

y Forwarded those issues to IT team and had regular in touch with them via emailand phones. Sometimes I need to visit them due to arise in confusions on issues I

had mentioned.

y Regular follow up on statusy When they are done with any issue, I was informed and then I do re-testing. If

there is again issue, I instantly notify IT team, else they continue on new issues.

y The website is much better now, functioning well. Some issues are still underprocess.


12/40

Beside this, I also need to increase traffic on MN site, so I began to communicate

with organization or website holders which are related to Music, ecommerce or

Entertainment like Cybersansar, Fursad.com, thamel.com, mysansar.com, DcNepal.com

and so on. Now all of them are our affiliate members.

Outcome

y MNs home site is much more user friendly than it used to bey Major features are kept in the first half of the page so that users dont need to

scroll down the page as they dont have much time

y Increase in Affiliate Membersy Traffic is higher than previous days.y Online purchase is increasedy Increase is partnership with other music companies for online promotion and

sales

Figure: Increase Traffic in MN site

Conclusion and Recommendation

Making MNs site more user friendly is one of the major achievement as it brings

many positive outcomes to company as mentioned above. Though there is few more

issues still need to be done. And revamping website is ongoing process as technology is

changing day by day. So company should not stop here and keep on revising website with

new technologies.

Learning from the activity / function

What I know from my experience is not enough for making MNs site more

effective and increase traffic to it. For this I talked with my programmer friends, SEO


13/40

experts. With their help, I request IT team to implement SEO features, various ways to

make site more user friendly and more.

Whatever I listed as my modules list or issues list, all were not implemented

instantly. Besides this, some were added while others were not, they are still in process. I

need to push IT team a lot to implement a single feature in MN site as they used to be

busy in other tasks as well. Need to follow up several times per day.

Some of the features were implemented which help in increase in traffic to site

and affiliate members were also increased.

ORGANIZATIONDEVELOPMENT


MN has only 35 numbers of staff and almost all were non technical who were

doing all official tasks manually, in a tradition way though all have separate computers

and Internet access. Only few were technical.

In MNs Library, there are more than Twenty Five Thousands songs and

thousands of videos, whose records were kept in Excel. So for working with this record,

one should be expert in Excel else the date might went wrong and minor mistake in

record cause blunder impact on Finance department as MN is also distributing royalty to

those who are related to Music.Contents were also distributed in Nepali TeleCos including NTC, NCell, UTL,

SmartTel and International TeleCos from Dubai, Maldives, Qatar, Saudi Arab, Malaysia,

India and more. So librarian was keeping records separately for each operator. When we

need information about one particular song, they need to go through all those files and

make separate file and submit us. This process was tedious and time consuming. So I

need to make record keeping process accurate resulting fast and effective reporting.

Also, all operators begin to request us to provide authority letter of all contents

which we used to provide them. As this was new for us, we need to develop authority

letter from each partner company; for all contents whenever we provide. This means if

there are 100 songs from one Partner Company, we need to make 100 authority letters

from that company; which is very time taking and lengthy process. So need to find fast

and convenient way, not breaking the process of sending content in international market.


14/40

Content uploader sometimes need to communicate with International client and as

they were not good in professional email writing, I took an hour session and taught

them how we write Business / professional email.

In MN, there is no defined TOR for staffs, especially those who are within library

(Editor, clipper, uploader, record keeper etc). So I need to develop TOR for each staff

especially from Library.

Outcome

y Prepared a final Comprehensive Sheet after several revisions withinmanagement team; containing all the required headings (Column in Excel) which

needed to be filled by head of Library based on all records provided by all

TeleCos. Staffs from library were taught about how to work on it and how to

generate reports based on different request.

y For authority letter issue, I developed an Excel sheet called Statement Sheetwhere all songs / videos from particular partner company are kept. Statement

Sheet is implemented and whenever Partner Company comes for payment, we

request them to sign on it with their stamp and later on we used them as proof for

international distribution of content.

y Content uploader are now writing formal and professional emails to clientswithout using any pranks like instead of YOU, they used U and so on.

y Prepared a Work Flow diagram with defined tasks and gave a presentation tothem.


15/40

Figure: Work Flow Diagram

Conclusions and Recommendations

y Librarians are Implementing Comprehensive Sheet, but as they are non technicaland old staff of MN, they are not been able to adapt change. Several hours are

devoted for them on using Excel easily and effectively, but not much progress. So

we recommended the need of Digital Supervisor to top management; who must be

technical and can handle all issues related to Library.

y Statement Sheet worked absolutely as we wanted, the process in Internationalmarket was not disturbed and going smoothly. Neednt spend much time in

contacting each Partner Companies and collecting signs for all content.

y Flow diagram helped each of employees to understand their responsibilities andcontact person. They are working accordingly and process is running smoothly.


16/40


I learned new functions and features ofExcel during preparing Comprehensive

sheet and statement sheet.

But the major difficulty was Change Management. The senior staffs who feel easy

working manually and using basic way ofExcel only, they were not feeling comfortable

with new Comprehensive Sheet and took multiple days to convince them to work on this.

DEVELOPINGMARKETINGSTRATEGIESAND PROMOTIONAL MATERIAL


Being a Marketing Manager, I need to develop several Marketing Strategies to

promote existing and upcoming products or services of MN. The existing products were

CDs, VCDs and newly developed products were PD and MC with contents. Beside this

another major product was Re-Make of Narayan Gopals collection.

Outcome

y Prepared a list of marketing strategy including Road Trafficking, MobileCompatibleWebsite, Quiz, SMS, Social networking sites, Newspaper Ads, Inserts

and so on

y Studied International Music market and the way of promotion there, gives variousideas.


y Gave an ad at Newspaper like Rajdhani Weekly, Aviyany Inserts were developed and used via musical magazines like Music Buzzy TV ads were shown in multiple channels at same time including HTV, Image

Channel, Himalayan TV, NTV, and so on


17/40

Figure: Inserts for PD and MC

Figure: Newly Designed Album Cover with Scratch Card for Remake of Narayan Gopal

Learning from the activity / functionAs this is my first experience in marketing area, I got a chance to learn how

products are distributed and what short of strategies are used in MN for marketing and

promotion. I got a chance to implement those things which I had studied during my

specialization like designing of Inserts, publishing advertisements in News papers,

research and analyzing potential market area etc.

RESEARCHFOR NATIONAL/INTERNATIONAL TELECOS


Being a Marketing Manager, I also need to research possible market areas and

need to conduct procedures to capture that area. Before this Live Business project, we are

providing contents to National market via all possible National TeleCos including NTC,

NCell, UTL and SmartTel; and in International market, we are limited to Maldives, Qatar

and Dubai.

The major task of mine was to increase International TeleCos as the revenue is

much higher there in compare with Nepali TeleCos. So I began to study about the

countries where Nepali Population is high. During my study, I found Golf countries like

Malaysia, Saudi Arabia, Bahrain and other countries like India, Indonesia and

Afghanistan etc are also rich with Nepali people.

After finding potential TeleCos, I need to contact them via email or phone, then

need to send proposal requesting to provide RBT / VAS / IVR services at their country.


18/40

After the approval of proposal, I need to prepare agreement between TeleCos and MN,

being MN as Content Provider and TeleCos as service provider. Sometimes, I need to

prepare agreement between 3 parties, one is MN Content Provider, second is mediator,

and third one is TeleCos - Service Provider.

Outcome

y Find out Content Management System developed at US, from where we can provide content to various websites including iTunes, Amazon, Simphony,

Entertainment etc.

y Agreement was done with Mediator called PYRO for Golf Countries like Qatar,Saudi Arabia, Dubai

y Send proposal to TeleCo of Japan, waiting for positive responsey Agreement was done with TeleCo of India called TellyTune.y Agreement was done with TeleCo of Malaysia called ZED


y Agreement with PYRO was done successfully so this opens more windows forother Countries like Indonesia, Singapore, and UK etc. So we need regular follow

up on other remaining countries.

y Need to study the possible market area at Japan i.e. Nepalese population and theirtype. Beside this Japanese TeleCo does not understand the RBT procedure, so

need to have meeting with them so as to clear the concept.


During this task, I got a chance to know various ways of doing business with

music. I also got chance to know the possible services (RBT, VAS, IVR) each teleCos

can provide and its benefit to our organization.

Almost all TeleCos need content in different format or with different

specifications with different Khz, Bit rate, Fade in / out etc. So every time we need to

work multiple time in one content so as to provide in different TeleCos, which used to

take a lot of time, and all those records were kept in separate files.

VPNDESKTOPAPPLICATION:VPN1



19/40

MN is already distributing PD and MC in market (out of valley). Once the

customer purchase for PD / MC, he/she is not going to purchase PD /MC again and again.

So to use those PD / MC, we came up with Download Center. For this we developed

software called VPN 1, which is Desktop application.

We bought IBM server and placed that in NTC after having public IP address. We

also developed a various Modules required for VPN 1, including separate procedure for

Songs and Videos, Search facility with Artist Name, Song Title, Distributor, Content

Partner, Album, Genre etc parallelly.

Users can go to download center and download songs / videos as per their choice

in PD or MC, either purchased from MN or outside.

We had meeting with IT team and explain them the modules required in VPN.

The development was started instantly and we keep on following them for updates and

conducted regular testing.

Outcome

y After 3 -4 weeks, VPN 1 is ready to test LIVE.y Came up with multiple dealers and setup that in their local computers. Taught

them how to use this VPN 1.


y After collecting feedback from dealers, we came to conclusion that this VPN 1 isfunctioning properly but the download speed is very slow i.e. 5 minutes in an

average per song.

y Recommend dealers to increase Internet speed,y Need to revamp this application


With this application what we learnt is Software Development is not the only

solution, to make the development of software successful, we need to do many other

things as well including complexity analysis, confirmation of system specification, what-

if analysis and so on.

REVAMPOFVPN1:VPN2



20/40

We collected feedback from all dealers and we conducted self test as well. The

current scenario is that all dealers are having Internet speed of 128 kbps or 512 kbps. And

the problem is dealers cannot get more than 512 kbps as NTC or others ISPs are not

providing higher band width for small business or personal use. So we came up with

conclusion to revamp VPN 1 and came up with idea of VPN 2.

While visiting and testing with dealers, we realized, it would be much better if the

download is done from personal hard disk, like we used to copy one file from one

location to another in our computers within a second. Then we conducted meeting with

IT team and discuss about the possibility of this VPN 2. They gave us positive sign. Here

we are using zip unzip feature before downloading any selected content.

Outcome

y After few days, we came up with VPN 2.y Download speed is very fast, similar to copy paste in local computery LIVE test is not done yet


y VPN 1 is failed due to slow download procedure and we need to make sure thisshouldnt end like that.

y Need testing from every aspectsy Need to conduct presentation in front of all dealers.


With this application what we learnt is Nothing is Impossible. If one application

fails, we should not quit whole process. Need to conduct critical thinking and must come

up with solutions to overcome existing problems.

LIBRARYMANAGEMENTSOFTWARE



21/40

In MNs Library, we can find more than twenty five thousands contents (songs

and videos), and contents are increasing day by day. Now in current scenario, all records

keeping is doing in Excel, which is becoming complex to handle. Risk is increasing day

by day due to increase in content. Besides this, we are also providing royalty to

respective artists, so we also need such module which calculates royalty to particular

artist.

So I need to study available LMS (related to music) and RMS.

Outcome

y Based on studies and consulting with staff from Library and Finance Department,I developed a list of Modules.

y We finalized the Modules after few revisions and explain those to IT team.y LMS and RMS are under construction


y Need to conduct regular follow up with IT teams regarding updates on LMS andRMS.

y Royalty calculation is different and new to IT teams, so first we need to explainthem how we deduct Royalty from Income and so on.

THE IMPACT OF MYWORK

Most of the tasks that I did were directly related to the growth or development of

organization and I did my best. So I believe it did have a lot of positive impact towards

the achievement of the overall objective of each tasks.

In short, the product of my work contributed a lot to the overall mission of MN which

includes:

To stimulate Nepali musical life and to establish music as a profession financially

rewarding to all the stakeholders; practicing just distribution of income; ensuring

quality of content and delivery mechanism


22/40

CHAPTER FOUR

PROGRAM WORKPLACE RELATIONSHIP

I am maintaining Dynamic Relationships in the Workplace and I am aware with

the fact that Good relationship will get your job done five times quicker than having bad

relationship with co-workers or any person you come through. I am friendly and helpful

to all my co-workers. I will apologize if needed.

I built strong relationships through effective communication which I had learned

during my Communication Skill class. This helped me in gaining the trust of others and

they believe that by collaborating with me their results will improve.

MN used to come out with new products, services and many more which require

marketing so I was able to utilize my theoretical knowledge gained during specializationin marketing.

HR is the major part of any organization. Though I am Marketing Manager, I was

given a task to manage organization including staff and room management. Going

through this process, I raise the need of Digital Desk Officer and Digital Supervisor. Top

management team was convinced on this need and give permission to go through

recruitment process. Digital Desk Officer is recruited already and Digital Supervisor is

under process.

The task that I have performed and I am performing is very helpful for the

organization for further proceeding of task and development of the organization.


23/40

CHAPTER FIVE

CONCLUSIONAND RECOMMENDATION

CONCLUSIONIn conclusion, I have to attest both of my supervisors (Uttam Thapa - Chef

Administrator and Dhiroj Shrestha Program co-ordinator) for their support and

guidance. I really appreciate the way I have been guided through this Live Business

Project with MN, beginning from the opportunity to take the time I needed to refresh and

expand my knowledge in several issues concerning marketing, and finally earned the

confidence to deal with assignments myself. It is through them that I did enjoy my work

every day.

RECOMMENDATIONS

I recommend that MN should once in a while organize a team building exercises

outside office to its staff in order to bring them closer. This would give staff time to re-

examine what they have achieved so far, share personal experiences and ideas, learn to be

together and appreciate the importance of team work at work.

I must recommend MN to send their staff for several trainings like Account

packages,E

xcel,E

mail Writing,E

nglish Language and so on.The current Networking is not that good; anyone can do anything, no proper

permission set up so I strongly recommend working on Networking. But before this, I

would like to recommend for room management, this will reduce cost of networking.


24/40

APPENDIX

WEEKLYLOG SHEET:WEEK1

Rajanee Maharjan: Daily Log Sheet (1st Week)

Music Nepal Pvt. Ltd (From 5th June to 10th June)

Date

Brief

Descriptio

n

Challenges/Problems and

their solutions

Knowledge applied / learned

/ What is Done

Sun 5th

June

Prepare

Promotional

Proposal

It is for the first time that I am

writing professional proposal. Only

head line was told to me and it was"IVR Proposal". For this I need to

know about IVR in detail as I am

new to IVR and how we present our

proposal to Ncell regarding IVR.

With consulting with experienced

co-worker and online study, I

prepared final proposal and sent to

NCell after revision done by my

supervisor.

Implement the

knowledge/techniques/methods

which I had learnt doing BusinessDevelopment Project and Business

Research during my 3rd trimester.

Each and every word carries a value

especially when it is in case of real

business. So need 2/3 times revision

before it is sent to concerned

person. Any mistake might change

the scenario. So need to be very

careful.

Music Nepal's

home site

promotion

For this, I sent email(s) to the owner

of DCNepal.com who lives in USA.

DcNepal is the most visited site;

outside of Nepal. So I thought this is

good platform for promotion of MN

and convinced him to be affiliate

member of Music Nepal's home

site.

I used my technical knowledge

which I had gained during my

Engineering and skill which I

gained from my previous office(s).

I also used communicational skill to

make him clear about our purpose

and its possible benefits. Everything

which we learnt during our college

period or work period, each will

have some utilization, but need to

wait for that.


25/40

Mon 6th

June

Study of

Music Nepal

home site

www.musicne

pal.com

The functionality is not working

properly. It is not user friendly and

design is also not effective.

Being a Software Engineer and

Software Developer, I know what

features makes user friendly and

how to increase look and feel of the

site.

Study the

current CMS

at Library for

content.

Same content is kept record in

multiple files. There is repetition of

same information. To find total

information of one content, it took

more than 5 minutes as they need to

go through multiple files; like for

company name, they go to

Company Name Record Sheet, for

Album Name, they go to AlbumRecord sheet. They are also non

technical so they feel hard working

in computer and in Excel sheet.

They don't know the effective way

of using Excel sheet.

I helped librarian how effectively

we can search contents in Excel

sheet, how to sort and all which I

learnt during my MBA Orientation

class where we were taught

Microsoft Office. Since the

librarians are not technical and adult(mid 40s), so it will be difficult to

teach them as they are not adapting

quickly which I had taught.

Tues 7th

June

Study of

Music Nepal

home site

There are still more issues. Going

through each and every section

available in website

Listed out the issues

Preparing a

MOCK UP

Excel sheet

for Library

(Comprehensi

ve Sheet)

Major problem of Library/Record

Keeping is it is not done properly

and every time they are creating

new excel sheet; which is causing

problem in finding content's

information. Sp I am preparing a

MOCK UP Excel sheet for Library,

which after finalization will be

master copy for record keeping.

Once this is done, no need to find

multiple files for one contents

detail. Time and effort will be saved

Did consult with Excel Experts

within organization and learned

some new functionality ofExcel

which helps me making much fine

Comprehensive Sheet


26/40

Wed 8th

June,

2011

Continuing

study of

Music Nepal

home site

The Admin Part of website is not

user friendly for me as I am

authorized to work on it as

administrator; but it is making me

panic as the sections are not clearly

defined.

Added more issues in previous list

Preparing a

MOCK UP

Excel sheet

for Library

(Comprehensive Sheet)

Major problem of Library/Record

Keeping is it is not done properly

and every time they are creating

new excel sheet; which is causing

problem in finding content's

information. So I am preparing a

MOCK UP Excel sheet for Library,

which after finalization will bemaster copy for record keeping.

Once this is done, no need to find

multiple files for one record. Time

and effort will be saved

Did consult with Excel Experts

within organization and learned

some new functionality ofExcel

which helps me making much fine

Comprehensive Sheet

Thur 9th

June,

2011

Continuing

study of

Music Nepal

home site

Studied and tested almost all section

of website

Completed going through each

section of site and listed out all

possible issues. Forwarded those

issues to concerned technical

institute for solving those.

Working on

preparing

Excel sheet

for Library

(Comprehensi

ve Sheet)

For a single content, we have

different information available like

artist, composer, lyricist, album

cover etc. So finding more possible

information for a single content. So

that one sheet can work for all

required content

-

Fri 10th

June,

2011

Discussed

with all

Management

team

regarding the

Comprehensiv

e list sheet

Some correction was needed to

make and some information were

missed.

-


27/40

WEEKLYLOG SHEET:WEEK2

Rajanee Maharjan: Daily Log Sheet (2nd Week)


DateBrief

Description


their solutions


/ What is done

Sun 12th

June

Prepare

Marketing

Strategies

Need to prepare Marketing

Strategies for covering current

market and future opportunities.

Challenge is to study and search for

the International Business of Nepali

Content (Music, Video and Tones)

Did Google for International

business of Nepali Content.

Searched for International Tele Co.

like NTC, Ncell in case of Nepal.

Presentation

given to

Technical

Institute

Need to give presentation regarding

the listed issues related to MN

website. Why they are listed in

issue, instead of that what should be

done, how to make it user friendly

and more

Being a programmer, I know the

solutions of those issues and have

an idea of making more user

friendly website. So shared those

ideas with Technical Institute.

Waiting for UPDATES from them

Mon 13th

June

Studying for

International

Tele Co. atfirst GOLF

Countries like

Qatar, Dubai,

Saudi

Need to find out the approx

population of Nepalese in theseGOLF countries. More the

population, more effective to do

business.

Population mentioned at site are not

exact enough as those are count of

Nepalese who are living legally but

we know many people are livingthere illegally. So for this I

contacted NRNs and visited

Pararastra Mantralaya to know the

approx population of Nepalese in

GOLF countries.

Tues 14th

June

International

Tele Co.

From the data of Nepalese

population in Golf Countries,

Malaysia, Oman, Dubai, Qatar are

the main area. So at the initial

phase, I choose Malaysia. Need to

find potential Tele Co. which can

provides services like NTC and

Ncell

Sent emails to multiple Tele Co. of

Malaysia and asking them either

they can provide RBT, IVE services

or not.


28/40

Wed 15th

JuneOn Leave for Mid Term Exam

Thur 16th

June

InternationalTele Co.

Continue studying about the TeleCo. of Malaysia.

Few emails were replied where

almost all were unable to provide

servicea we are searching for. Againsent few emails to new Tele Cos to

know either they can provide us

help or not

Updates on

Issues of MN

website

Received some updates on issues

which were listed

According to Technical Institute,

they worked on some issues from

list and mention DONE on those

which they thought they are

resolved. I tested those updates

issues. But some DONE issueswere still not properly done so I

again replied them with NOT

DONE

Fri 17th

JuneOn Leave for Mid Term Exam


29/40

WEEKLYLOG SHEET:WEEK 3

Rajanee Maharjan: Daily Log Sheet (3rd Week)


Date

Brief

Description


their solutions

Knowledge applied /

learned / What is done

Sun 19th

June

International Tele

Co.

Continue studying about the Tele

Co. of Malaysia.

Get reply from some of them

and began communication with

them. Among them PYRO and

ZED are two major Teleco

from Dubai and Malaysia.

Revamp of VPN

ApplicationModule

All management team sat together

and discussed what VPN look like

and how it will perform. Accordingto discussion, VPN module is

prepared.

VPN Application module

submitted to Technical Team

for development and explained

each module to them.

Mon 20th

June

International Tele

Co.

Communication is in progress with

PYRO and ZED

I explained that we are the

largest Nepali content provider

and we have authority to sell

them in international market as

we did agreement with more

than 300 Nepali Music

Companies. Beside this I also

let them know that we can

provide Songs, Videos, Clips,

Ringtones etc.

Resolving Major

Issue on Website -

Multiple type of

writing artist

name

There is duplication of Artist Name,

Musician, and Lyricist name in

website which is creating major

problem, especially in finance part

as MN is giving royalty to all artists.

If there is two names for one artist

then there is big conflict.

To resolve this, I Printed out all

artists name with correct

spelling and then begins to

correct wrong spelled name at

MN site's control panel.

Tues 21st

June

Resolving Major

Issue on Website -

Multiple type of

writing artist

Continue In Process


30/40

name

Wed

22nd

June

Public Holiday "Jana garana Diwas"

Thur

23rd June

International

Tele Co.PYRO requested Draft agreement

Prepared agreement and sent it to

Management Head for finalization

Organization

Management

Flow Chart

Human Resource at MN is less

than the work needed to be done

at MN. So for this I am given

responsibility to organize Office

with respect to human resource.

So draw a flow chart diagram

showing process flow and human

resource used. Beside this, I also

showed the area where we are

lacking Human Resource. Used

Powerpoint for flow diagram. Whilepreparing this, I used the concet of

UML (Unified Modeling Language)

which I had learnt during my

software engineering and the

Human Resource Management class

during MBA

Fri 24th

June

Organization

Management

Flow Chart

Continue

Need to give presentation in front

of Management Team.

All appreciate my job and request

me to add few more information so

that it will help Management Team

to make decision in recruiting

Human Resource if it is really

lacking as mentioned in Flow Chart.

For final and fine flow chart, I need

help from HR expert so I consulted

friend of mine who is working at

HR department at Standard

Chartered Bank.


31/40


Rajanee Maharjan: Daily Log Sheet (4th Week)

Music Nepal Pvt. Ltd (From 26th June to 1st July)

DateBrief

Description


their solutions


/ What is done

Sun 26th

June

Organization

Management

Flow Chart

Finalization

Finalized the Organization

Process Flow Chart. Given

presentation on it again with

animation.

Find out there is lack of Digital

Supervisor. Decided to recruit

Digital Supervisor within a month.

Mon 27th

June

International

Tele Co.

Need revision on Draft

Agreement sent to PYRO on

Thursday 23rd June.

Revised the agreement and sent it to

PYRO and Management Head

Tue 28th

June

Revamp of VPN

Application

Module

All management team sat together

and discussed what VPN look like

and how it will perform.

According to discussion, VPN

module is prepared.

VPN Application module submitted

to Technical Team for development

and explained each module to them.

Wed 28th

June

VPN

Development

(Desktopapplication)

Set meeting with Technical Team.

Explained them What This VPN

is and what should be theoutcome.

Being a programmer, it was

convenient for me to explain about

our requirement and about VPN to

the technical team. Now VPN is inDevelopment phase and agreed to

complete within a week.

Thur

28th June

Updates of MN

website

Received some updates on issues

which were not solved from the

list which I had sent weeks back

to technical team.

Tested those issues which were

highlighted as DONE and

confirmed from my side whether

they are DONE as per need or not.

Replied them with some more

issues on WORD.

Fri 28th

June

RecruitmentProcess of

Digital

Supervisor

Management Team agreed onLack of Digital Supervisor as

mentioned in Organization

Process Flow Chart.

Prepared the Vacancy

Announcement and posted at Music

Nepal's Home site and Merojob.com


32/40



Music Nepal Pvt. Ltd (From 3rd July to 8th July)

Date Brief DescriptionChallenges/Problems and

their solutions

Knowledge

applied / learned

/ What is done

Sun 3rd

July

NTC visit regarding VPN

Development

Checked the status of server located

in server room of NTC as server

was down for a day. They suggest

us to work either on LINUX or

WINDOWS 2008 OS as we

implemented WIN 2003 OS which

is very poor from security aspect.

Comparing LINUX

and WIN2008 OS,

we brainstorm for

certain time with

NTC team and our

team, then we

conclude to use

LINUX as it is open

source and freely

available.

VPN Development (Desktop

application)

Did Follow Up on this and get

information regarding progress of

application. We conduct a meeting

with Technical Team and explain

them the weakness of current OS i.e

WIN2003 and requested them to

implement LINUX OS, as we are

developing this application for long

run.

Show the advantages

of LINUX over WIN

2003 and WIN 2008

OS. Convenience the

technical team that

LINUX is convenient

and secured OS for

our application.

Mon 4th

JulyIVR Service

Conduct Meeting with respective

person from TE

LE

TALK regardingIVR service so as to increase market

area for contents i.e music, videos

etc

Went through their

proposal where lots

of UML, Flow

diagrams were thererepresenting IVR

service. Explained

those UML diagrams

to our management

team as UML


33/40

diagrams were easy

for me to understand

being a software

student. Ended the

meeting to get back

together after a week.

PVRT service

Conduct Meeting with marketingteam from NCell to know/discuss

the possibility/complexity of use of

PRBT services in Nepal.

For this we checked

the status of mobile

carrier in Nepal. For

PRBT service,

mobile must have

good video qulity.

But here in Nepal,most of the people

carry cheap mobile

set or low video

quality mobile set. So

for this reason, we

postpond the

implementation of

PRBT service for few

years.

Tue 5th

July

Organization Management:

Space and Staff

Need to manage overall

organization in terms of staff and

the space where they are working.

The most messed up place was

LIBRARY as there is more staff but

small area with all albums,

Cassettes and more.

Design the MOCK

UP LIBRARY

ROOM Plan. Sent for

Approval from M.D.Went to LIBRARY to study the

current allocation of stuffs and

staffs. Had brainstorm with

Management Team and decided to

restructure the LIBRARY.


34/40

Wed 6th

July

VPN Development (Final

Delivery)

Went to Technical Team so as to get

Final VPN application. There they

showed us final VPN. All the

previous issues related to VPN were

resolved but still there were some

issues in REPORT section. That can

be done within 24 hour and result

will be displayed on LIVE. We don't

need to wait for 1 more day as we

only need was VPN application. All

other will be visible LIVE on

website

While testing

REPORT section

(Download, Finance

Report), our Finance

Manager came up

with some issues.

With the help of his

expertise in reporting

and my experience in

programming, we

point out the issues

and gave them the

way to achieve

required solution.

Thur

7th July

Organization Management:

Space and Staff

Conducted meeting with

Management Team including MD.

Revamp the LIBRARY Floor Plan

and was approved for

implementation.

Took help of

Microsoft Project for

planning this project

and allocating

resource, cost and

time.

The plan is made in such a way that

during restricting period, the staff

won't be interfering in doing their

daily tasks.

Contacted the

respective person

(Carpenter, Builder)

for restructuring

during the

LIBRARY. The

procedure will begin

from Saturday (9th

July, 2011)

Fri 8th

July

Recruitment Process of

Digital Supervisor

Listed all applicants and went

through one by one. Listed all the

reliable candidates and removed the

unreliable/unsuitable candidate from

list. Forwarded the CV of all

candidates to Management Team

Core Management

Team sat together for

finalizing those lists

for those who will

appear in written

exam.


35/40



Music Nepal Pvt. Ltd (From 10th July to 15th July)


their solutions

Knowledge applied /

learned / What is

done

Sun 10

JulyVPN Final Test

Technical Team delivered the Final

Application "VPN". Though it was

final from their side, we need to test it

from USEREND.

Conducted VPN test from

all aspects. Few minor

issues were still there but it

won't hamper in going

market. We submitted

those list to technical team.

Mon

11th

July

VPN Implementation

Went to market (multiple different

locations within Kathmandu) for

implementation of VPN. The

DEALERs were non technical

persons. For this we need high speed

Internet but most of them were using

128kbps or no internet.

Taught DEALERs how to

use this application, what

is it supposes. We also

recommend them to use at

least 1MB or more than

that. Else download

process will be slow.

Tue

12th

July

Phonofile Study

Went through CMS of phonofile.com,

one of our old clients site. Traditional

way of submitting content was

uploadind via FTP, but here the

scenario is totally different. Went

through all sections, features of site.

Since I was a website

developer, it was very

much easier for me to

interact with this website

and most of the

terminologies were

familiar to me.

Little confusion was there regarding

UPC, EAC, Content Upload, Services,

ISRC etc. So conducted Video/Voice

Chat to respective person from

phonofile and discussed on issues

After an hour conversation,

everything were clear and

again revisit the site.

Registered Music Nepal as

its client and began our

service via phonofile.


36/40

Wed

13th

July

Training on "How to

write Professional

Email"

Some of our co-worker have direct

access to some of our clients and their

emails are CCed to me. All most all

emails were non professional and

straight forward. I didn't see any

improvement on their emails for long

period of time. I had put this issue to

my Management Team few days back.

Then they request me to give general

presentation on this (though I am not

that professional) on Wed 13th July.

I goggled as much as I can

and used the knowledge

which I had gained during

my Induction class and my

working period as System

Analyst where I need to

deal with all clients via

written media. I gave them

few hours, with

presentations, manuals, and

links and so on. This brings

change in their written

pattern.

Thur

14th

July

VPN Implementation

Contd

Went to some more new market for

implementation of VPN. (Covered

Kathmandu and Lalitpur)

Taught DEALERs how touse this application, what

is it supposes. We also

recommend them to use at

least 1MB or more than

that. Else download

process will be slow.

Fri 15th

July

Study of Library

Software Online -

"Royalty

Management"

All library records and Account

Records are keeping on Excel and

with manual processes. Management

Team decide to develop Library

software for reducing manual tasks

and making more convinent. Since

this is organization related to Music,

ROYALTY calculation is majaor part

with revenue share distibution to

multiple setions.

Prepare a MOCK UP

model of Library Softare

with the help of Finance

Officer. Beside this we

Google about ROYALTY

MANAGEMENT

application. Couldn't get

any yet.


37/40



Music Nepal Pvt. Ltd (From 17th July to 22nd July)


their solutions

Knowledge

applied / learned /

What is done

Sun 17

July VPN Feedback Discussion

Collected Feedback from all dealers

where we had setup VN for test. There

were some critical issues whichneeded to be solved before we go

LIVE.

Monitored all the

dealers as we have

their username and

password. Made a

team so that that teamwill be able to come

up with solution to the

critical issues

including me

Mon

18th

July

New Teleco: Japan

Studied about New Tele

Communications from Japan so as to

advance our RBT business over there.

Googled bout all

possible telecos from

Japan and listed few

which can povide RBT

platform. Took help of

NRN over there.

Tue

19th

July

Module development for

Library Software Online -

"Royalty Management"

Finalized the MODULEs which will

be handover to Developers for the

development of software

Prepared UML

diagrams which I had

learned during my

engineering.

Wed 20

July RBT issues

Prepared a list of Agendas regarding

RBT to conduct meeting with NTC.

For this, collected all complains from

partner music companies, went

through all complains in detail and

filtered them.


38/40

Thur

21st

July

New Teleco: Japan

Contd

Finalized a particular single Tele Co.

like NTC from Japan. Prepared a

Proposal regarding providing RBT

platform.

Went through

previously prepared

proposals and beside

this I googled about

professional proposals

too.

Fri

22nd

July

Statement Management

As we are now in International

Market, almost all International

TeleCo request us to provide the

authority letter for all contents each

time we provide them. And authority

letter must have the partner companies

logo and sign of respective person.

For each time when we sent contents

to International market, it is very

hectic to get sign and logo of partner

companies. So we discuss on this to

make our task easier.

We decided to print

out all the contents

available with MN of

each partner

companies and

whenever partner

companies visit MN

for statement(Revenue), we will

request them to sign

and put stamp on those

so that later on we can

use that as proof in

International market

that we (MN) are the

authorized distributor

of contents. Its in

working process and

doing good.


39/40



Music Nepal Pvt. Ltd (From 31st July to 5th August)


their solutions

Knowledge applied /

learned / What is done

Sun 31

JulyVPN 2 Plan

After collecting feedback of VPN1,

there are one major issue and

problem i.e Download SPEED

VPN 1 took multiple minutes

to download a song whereas

dealers are giving multiple

songs within a second as they

are doing it from local

computer. So we came up

with VPN 2 i.e. contents will

be in local computer and

minimum 128 kbps of

internet will also work.

Mon 1st

AugVPN 2 Development

We set meeting with Technical

Team and discuss with feasibility,

complexity of VPN 2. They said

this can be done within few days as

all the needed codes are already

there for VPN 1, only need is zip /

unzip function

We can see how fast

unzipping any zipped folder /

files in our own computer.

We are applying same feature

in content download. All

contents will be zipped and

whenever a customer needs

any particular song that will

be unzipped, no entire folder.

This will take less time.

Tue 2nd

Aug Promotion Plan - Teej

Teej is one of the special festival in

Nepal, so targeting this festival, we

plaaned to produce and distribute

TEE

J songs collection in CD andmake video promotion of those

songs. This promotion will be

shown in TV channels.

As I studied in Promotion

Management, I decide to

create road trafiic in Nepali

channels includin Image,

HTV, Himalayan, TTV, NTV

and so on. In each promo, we

displayed CRBT / PRBT /

UTL


40/40

Wed

3rd AugMN website revision

Went through MN home site

thoroughly and again listed out

some uneanted errors / bugs like

missing of Album Names, covers,

two albums content merging into

one album, etc. Forwarded it to

technical team. Explained them

about those issues as well. Will sort

out by week.

Thur

4th Aug

New Teleco: Japan

Contd

Proposal was accepted. Need to

develop agreement

Went through previously

prepared agreement and

forwarded to management

team for revision and

finalization.

Fri 5th

Aug

Promotional Plan -

Remake of Narayan

Gopal's Song

We decided to produce New album

with scratch card not in CD, so that

users directly can download songs

from MN website. While

purchasing scratch card, users also

get Booklets with full lyrics. For

this we talked with Technical team

and request them to develo few

pages dedicated to new album,

where users don't need to go for

online payment, just need to entry

CODE and download songs.

Technical team didn't get

what I was trying to tell, they

were confused with scratch

code as it already there in

MN site which need Payment

Gateway Integration. Then I

myself developed coding

pages, showed them DEMO

and told them to do like this.

Then they understand what

we are looking for.

Development is in process.

Report 14 Aug Draft 1

Documents

Transcript of Report 14 Aug Draft 1