Repetition. Repeat some aspect of the design throughout the entire piece The repetitive element may...

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Repetition

Transcript of Repetition. Repeat some aspect of the design throughout the entire piece The repetitive element may...

Page 1: Repetition. Repeat some aspect of the design throughout the entire piece The repetitive element may be a bold font, a thick rule (line), a certain bullet,

Repetition

Page 2: Repetition. Repeat some aspect of the design throughout the entire piece The repetitive element may be a bold font, a thick rule (line), a certain bullet,

Repetition

• Repeat some aspect of the design throughout the entire piece

• The repetitive element may be a bold font, a thick rule (line), a certain bullet, color, design element, particular format, the spatial relationships, etc. It can be anything that a reader will visually recognize.

• Repetition can be thought of as consistency

Page 3: Repetition. Repeat some aspect of the design throughout the entire piece The repetitive element may be a bold font, a thick rule (line), a certain bullet,

Our Favorite Business Card

Page 4: Repetition. Repeat some aspect of the design throughout the entire piece The repetitive element may be a bold font, a thick rule (line), a certain bullet,
Page 5: Repetition. Repeat some aspect of the design throughout the entire piece The repetitive element may be a bold font, a thick rule (line), a certain bullet,

Headlines and Subheadings

Page 6: Repetition. Repeat some aspect of the design throughout the entire piece The repetitive element may be a bold font, a thick rule (line), a certain bullet,

Elements of Repetition

Page 7: Repetition. Repeat some aspect of the design throughout the entire piece The repetitive element may be a bold font, a thick rule (line), a certain bullet,

Consistent Business Package

Page 8: Repetition. Repeat some aspect of the design throughout the entire piece The repetitive element may be a bold font, a thick rule (line), a certain bullet,

Resume

Page 9: Repetition. Repeat some aspect of the design throughout the entire piece The repetitive element may be a bold font, a thick rule (line), a certain bullet,

Other forms of repetition

Page 10: Repetition. Repeat some aspect of the design throughout the entire piece The repetitive element may be a bold font, a thick rule (line), a certain bullet,

Other forms of repetitive elements

Page 11: Repetition. Repeat some aspect of the design throughout the entire piece The repetitive element may be a bold font, a thick rule (line), a certain bullet,

Pull an element from an existing design to create a new design

Page 12: Repetition. Repeat some aspect of the design throughout the entire piece The repetitive element may be a bold font, a thick rule (line), a certain bullet,

Use a portion of a familiar element, or use it in a different way

Page 13: Repetition. Repeat some aspect of the design throughout the entire piece The repetitive element may be a bold font, a thick rule (line), a certain bullet,

Repetition feels professional

Page 14: Repetition. Repeat some aspect of the design throughout the entire piece The repetitive element may be a bold font, a thick rule (line), a certain bullet,

Repetition

• Repetition is very useful on one-page pieces, and is critical in multi-page documents (where we often just call it being consistent).

• The purpose of repetition is to unify and to add visual interest.

Page 15: Repetition. Repeat some aspect of the design throughout the entire piece The repetitive element may be a bold font, a thick rule (line), a certain bullet,

Repetition

• Think of repetition as being consistent, which I'm sure you do already. Then push the existing consistencies a little further

Page 16: Repetition. Repeat some aspect of the design throughout the entire piece The repetitive element may be a bold font, a thick rule (line), a certain bullet,

What to avoid

• Avoid repeating the element so much that it becomes annoying or overwhelming. Be conscious of the value of contrast (the next design principle we will go over is contrast).