RENTING BUYING - · PDF fileof a purchased booth after each trade show ... renting exhibits...
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l Ability to change booth design, layout, size as often as you need to. l Additional components can be added to your initial purpose, but it can be costly. Also, with a purchased booth, it is challenging to accommodate the variety of different shows you exhibit in. You can’t, for example, turn a 40x40 into a 10x10. FLEXIBILITY MULTI-SHOW FEES MAINTENANCE CHANGES ECO FRIENDLY COST EFFECTIVE l Renting is great for companies that need to exhibit at more than one show at the same time. They can also help your team accommodate schedule conflicts and tight deadlines. l A rental program allows you to completely sidestep all ‘pull & prep’ and storage fees. l There’s almost always wear and tear when a booth comes back from a show. Renting gets you a booth that is as good as new for each show and is exempt from any refurbishing and repair fees. l There’s always the possibility your company might merge with another organization, get bought out or simply change the branding, logo or messaging. A rental booth has the ability to adapt to any industry or brand changes without heavy investment. l The ability to reuse rental inventory components makes renting a booth friendly to the environment. You are also exempt from paying any fees to dispose or recycle your booth or booth elements. l Enables your company to be represented by a larger exhibit and/or add more design elements in order to maximize your trade show budget. l You will need to purchase several booths in order to accommodate a busy trade show schedule. This requires significantly more financial commitment. l The majority of exhibit houses will charge pull & prep and storage fees, unless you choose to store and assemble the booth in your office. l Wear and tear will inevitably occur throughout the lifetime of your booth. With a purchased booth, you will have to pay for any repairs or refurbishing. “Ongoing repair of a purchased booth after each trade show can total approximately 3 to 5% of the total value of the exhibit.” 3 l When your company undergoes changes, you can still make alterations to your booth, but it comes with a steep price tag to replace the branding and graphics. With a purchase, you’ll have little choice, since the only other option is to buy a brand new booth. l You can recycle some components of your booth or you have to dispose of it. Throwing a booth away is not an optimal way to conserve, plus, it often requires additional costs. l Purchasing the same quality booth would cost at least 3 to 4 times the amount of a rental. With purchasing, you have to settle for a smaller booth with less design elements. RENTING BUYING On average, renting costs about one third of what it takes to purchase a comparable booth. $50,000 (or less) $150,000 (at least) 37% say renting has helped decrease overall exhibit-related costs. 2 70% of respondents stated that their company owns at least two exhibits. 5 “Renting allows us to customize our booth from show to show, and is also a good option for smaller shows when sending our large custom booth doesn’t make sense.” 4 Renting is becoming a viable alternative to purchasing. “Nearly 50% have experience renting exhibits for use at trade shows compared to just 28% in 2011.” 6 Renting a booth for a show is a smart investment that more and more companies of all sizes are turning to, for functional, as well as fiscal, reasons. Here’s a side-by-side comparison overview of why renting has become such a popular option. Renting allows you to adjust or alter your booth and your brand evolves while giving you an affordable way to stand apart from the crowd on any show floor. “As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd.” 1 www.expomarketing.com | (949) 250-3976 | [email protected] SOURCES: 1. Ryan Holmes 2. 4. 5. 6. EXHIBITOR Magazine's 2014 Rental/Refurb Survey - http://www.exhibitoronline.com/topics/article.asp?ID=1652 3. http://www.exhibitoronline.com/topics/article.asp?ID=1729
Transcript of RENTING BUYING - · PDF fileof a purchased booth after each trade show ... renting exhibits...
l Ability to change booth design, layout, size as often as you need to.
l Additional components can be added to your initial purpose, but it can be costly. Also, with a purchased booth, it is challenging to accommodate the variety of different shows you exhibit in. You can’t, for example, turn a 40x40 into a 10x10.
FLEXIBILITY
MULTI-SHOW
FEES
MAINTENANCE
CHANGES
ECO FRIENDLY
COST EFFECTIVE
l Renting is great for companies that need to exhibit at more than one show at the same time. They can also help your team accommodate schedule conflicts and tight deadlines.
l A rental program allows you to completely sidestep all ‘pull & prep’ and storage fees.
l There’s almost always wear and tear when a booth comes back from a show. Renting gets you a booth that is as good as new for each show and is exempt from any refurbishing and repair fees.
l There’s always the possibility your company might merge with another organization, get bought out or simply change the branding, logo or messaging. A rental booth has the ability to adapt to any industry or brand changes without heavy investment.
l The ability to reuse rental inventory components makes renting a booth friendly to the environment. You are also exempt from paying any fees to dispose or recycle your booth or booth elements.
l Enables your company to be represented by a larger exhibit and/or add more design elements in order to maximize your trade show budget.
l You will need to purchase several booths in order to accommodate a busy trade show schedule. This requires significantly more financial commitment.
l The majority of exhibit houses will charge pull & prep and storage fees, unless you choose to store and assemble the booth in your office.
l Wear and tear will inevitably occur throughout the lifetime of your booth. With a purchased booth, you will have to pay for any repairs or refurbishing. “Ongoing repair of a purchased booth after each trade show can total approximately 3 to 5% of the total value of the exhibit.” 3
l When your company undergoes changes,you can still make alterations to your booth, but it comes with a steep price tag to replace the branding and graphics. With a purchase, you’ll have little choice, since the only other option is to buy a brand new booth.
l You can recycle some components of your booth or you have to dispose of it. Throwing a booth away is not an optimal way to conserve, plus, it often requires additional costs.
l Purchasing the same quality booth would cost at least 3 to 4 times the amount of a rental. With purchasing, you have to settle for a smaller booth with less design elements.
RENTING BUYING
On average, renting costs about one third of what it takes to purchase a comparable booth.
$50,000 (or less) $150,000 (at least)
37% say renting has helped decrease overall
exhibit-related costs.2
70% of respondents stated that their
company owns at least two exhibits.5
“Renting allows us to customize our booth from show to show, and is also a good option for smaller shows when sending our large custom booth doesn’t make sense.” 4
Renting is becoming a viable alternative to purchasing. “Nearly 50% have experience
renting exhibits for use at trade shows compared to just 28% in 2011.” 6
Renting a booth for a show is a smart investment that more and more companies of all sizes are turning to, for functional, as well as fiscal, reasons. Here’s a side-by-side
comparison overview of why renting has become such a popular option.
Renting allows you to adjust or alter your booth and your brand
evolves while giving you an affordable way to stand apart from
the crowd on any show floor.
“As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd.” 1
www.expomarketing.com | (949) 250-3976 | [email protected]
SOURCES: 1. Ryan Holmes 2. 4. 5. 6. EXHIBITOR Magazine's 2014 Rental/Refurb Survey - http://www.exhibitoronline.com/topics/article.asp?ID=1652 3. http://www.exhibitoronline.com/topics/article.asp?ID=1729
