Renewal of the Quebec Marketing Convention
Transcript of Renewal of the Quebec Marketing Convention
Renewal of the Quebec Marketing ConventionA new pricing formula
Alberta Pork’s Annual General Meeting
November 20th, 2019
Vincent Cloutier, agr.
Quebec Pork Producers Association
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Profile of Quebec Hog Farms, 2018
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Source : La Financière Agricole du Québec
351 Farrow-to-finish farms
155 000 sows3,8 million hogs
177 Farrowers134 000 sows
317 Finishers2.7 million hogs
Farrowers
Finishers Farrow-to-finish
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131 $139 $
123 $
202 $ 185 $ 174 $
$100
$150
$200
$250
$300
$C
AD
/ 1
00
kg
carc
ass
Prix du porc Valeur du cutoutHog Price Cutout value
Compared Evolution of Price for Live Hogs and Cutout
Source: USDA
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Quaterly Changes in Live Hogs/Cutout Ratio
95%
85%
65%
75%
85%
95%
105%
T1 T2 T3 T4 T1 T2 T3 T4 T1 T2 T3 T4 T1 T2 T3 T4 T1 T2 T3 T4 T1 T2 T3 T4 T1 T2 T3 T4
2013 2014 2015 2016 2017 2018 2019
Downturn since October 2015
Historic drop in Fall 2016
Source: USDA. Pork carcass prices (LM_HG201). Meat prices (LM_PK602 et NW_LS500). Compiled by The Quebec Pork Producers Association
Two major changes in 2019
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• Window contract based on cutout’svalue (floor and cap prices)
• 2$ premium for hogs meeting Quebec Quality criteria
Price
• Higher expectations – and therefore penalties – for unproperlyfasted, untatooed and dirty pigs
Penalties for quality issues
Importance of Legal Framework
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Collective Marketing : The Legal FrameworkMarketing of Agricultural, Food and Fish
Products ActSets the rules allowing orderly production and marketing
of agricultural products
.
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Quebec Pork Producers Joint PlanTool that allows producers to collectively
negotiate marketing conditions for their product
Marketing Board Les Éleveurs de porcs du Québec
Administration of Joint Plan
Hog Production Marketing RegulationTerms and conditions of production and
marketing that pork producers must respect
Hog Marketing AgreementGoverns relations between producers
and Buyers
Régie des marchés agricoles et alimentaires du Québec(Quebec agriculture and food marketing bureau)
Convention 2009-2015
AbattageTransport
Paiement aux producteurs
Closer business links between farmers and slaughterhouses
Marks major changes from previous conventions
Attribution and assignment of all pigs to slaughterhouses
Premiums in recognition for « specific hogs »,
which meet specific criteria
10Source: https://www.vecteezy.com">Graphics by: www.vecteezy.com</a>
Assignment of all hogs to Buyers
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Guarantees supplies to Buyers
• Quebec pork producers are required to deliver all their hogs to Buyers
Guarantees supply flows for pork producers
• Buyers are required to give Quebec-grown hogs priority
Special agreements
→ Base price(final price based on cutoutand quality premium)
“Quebec Quality” pigs
meet standards for basic characteristics
→ Base price+ specific premiums
(production, transport, etc.)
Pigs subject to special agreements
meet standards for certain characteristics
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Assignment of all hogs to Buyers
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7 Buyers (slaughterhouses) in Quebec
Olymel(4 plants)
AgromexLes Viandes du
BretonAliments Asta
Oly-Robi Transformation
Abattoir Lamarche
L.G. Hébert
distributed to
6.9 million hogs produced in Quebec
Pricing14
Two fundamental objectives for the 2019-2022 Convention
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1. Ensure a fair and equitable distribution of revenue between farmers and buyers
2. Recognize quality of Quebec hogs and their value on North American and export markets
Novelties in the 2019-2022 Hog Marketing Convention• Risk-sharing mechanism (hog prices vs cutout value) • Recognition of quality of Quebec hogs
2019-2022 Agreement
Continuation of 2016-2019 Agreement
Introduction of a new price formula
• US benchmark price adjustment based on pork meat (cutout)
• $2/100 kg in recognition of the distinct characteristics of “Quebec Quality” pork
Introduction of strict requirements respecting animal tattoos, fasting time, and cleanliness
• The Régie considers that higher price and premium justify stricter standards
• Financial penalties apply in cases of non-compliance
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Price formula
• 90 % to 100 % “cutout” window
The US benchmark price (LM_HG201) should be within a range of 90 % to 100 % of the reassembled carcass (LM_PK602) (“cutout”).
100 % LM_PK602 = cap price (maximum)US benchmark price →
LM_HG20190 % LM_PK602 = floor price (minimum)
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2019-2022 Agreement
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3 different situations
LM_HG 201 is above 100 % of the cutout
Cap price applies
LM_HG 201 is between 90 % and 100 % of the cutout
LM_HG 201 sets the price
LM_HG 201 is below 90 % of the cutout
Floor price applies
Sources: USDA – Live Hogs (LM_HG201) – Cutout (LM_PK602) Compiled by Les Éleveurs 20
60.00%
65.00%
70.00%
75.00%
80.00%
85.00%
90.00%
95.00%
100.00%
105.00%
110.00%
Fév Mars Avril Mai Juin Juillet Aout Sept Oct Nov
Daily Evolution of the Live Hogs/Cutout ratio(From February 7th)
% cutout % cutout ajusté Fenêtre Fenêtre
Before the decision of the Régie – April 30th 2019
Price formula
• CAD $2/100 kg premium• In recognition of the quality characteristics defined in article 4.1 :
• Weight requirements
• CQA (or CPE) certified
• Fasting, tattooing and cleanliness of pigs
• Antibiotics declaration
• Without immunocastrator21
2019-2022 Convention
Our Priorities for the Implementation of the ActualConvention
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Regular meetings with the Buyers
Working committee
Working meeting
Technical committee
Marketing committee – Finishers of Les ÉleveursDirections
A long process…
Hearings
Decision
Implementation
2018Nov/Dec
2018
April 30th2019
2019 2020-2022
Preparing for the next
Convention!
Negociations
Conclusion24
Slaughter and Slaughter Capacity in Quebec
7,77,1
0,3 1,4
8,4
9,8
4.0
5.0
6.0
7.0
8.0
9.0
10.0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019p
Mill
ion
s o
f h
ead
s
Quebec Atlantic Ontario Slaughter capacity
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And for the Future
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Growing concentration
Distance with US reality
• Product
• Market access
• Proportion of volumes exported in variousdestinaitons
• Supply & Demanddynamics
Need for a strongpartnership
Thank you
Special agreements
Heavy pigs
Lean pigs
Genetic record
Specific feed program
Pig certifications
• Organic
• Antibiotic-free
• Certified humane
• Nagano
Different types of special agreements
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Impact of the decision on the liquidity of hog companies (M$) Based on the Farrow to finish model under the Farm Income Stabilization Insurance (knownas ASRA)
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Additional cash
Without ASRAWithout ASRA
(2/3)Without
contribution (1/3)With Incorme Total
2015 48 M$ 32 M$ 16 M$ 16 M$
2016 97 M$ 64 M$ 32 M$ 25 M$ 57 M$
2017 - M$ - M$ - M$ 89 M$ 89 M$
2018 75 M$ 50 M$ 25 M$ 25 M$
2015-2018 220 M$ 147 M$ 73 M$ 113 M$ 187 M$
Sources : La Financière Agricole du Québec, Les Éleveurs de porcs du Québec