PRESS RELEASE

Red Alert! - Go Red This Season with Godrej Renew Hair Colours

Godrej Renew Hair Colour launches the Ravishing Reds Collection

Mumbai, January 28, 2010: Godrej Consumer Products

Limited (GCPL), India’s premier FMCG Company, has

launched Godrej Renew’s Ravishing Reds Collection

with two new vibrant shades: Wine Red and Plum Crazy

that is sure to give your tresses “great colour and dazzling

shine”. With Red being the colour of the season, try the new

shades of Godrej Renew’s Ravishing Red hair colours and

flaunt the bold red look! The shades launched are fresh,

youthful and give that contemporary look!

Red hair colour is on fire this season. From subtle auburns

to eye-popping hues, reds are always a favourite colour for those looking to get their hair

noticed. As the cold winter breeze makes way for a pleasant spring, the fashionistas out

there are burning up the streets sporting a red mane! Catch up with the latest hair trend with

Godrej Renew’s Ravishing Red shades – If you are looking for a bold statement, try the

Wine Red or go for the Plum Crazy to get that deep hue.

Godrej Renew not only gives your hair great colour, it also contains Aloe and Protein

conditioners that provide nourishment and moisture to coloured hair giving it a healthy shine.

The cream formula is easy to apply and does not drip, giving great colour to the hair from

root to tip.

The two shades Crazy Plum and Wine Red are available in the packs of:

50 ml (50ml colourant, 50ml developer, 15ml conditioner) for Rs. 99

20 ml (20ml colourant, 20ml developer, 6ml conditioner) for Rs. 50

About Godrej Consumer Products Limited (GCPL) Godrej Consumer Products Limited. (GCPL) is one of the leading companies in the Indian FMCG market with presence in the personal and household care products. It is also one of the largest marketers of toilet soaps in the country with leading brands such as Cinthol, Godrej Fairglow and Godrej No.1. The Company has manufacturing facilities at Malanpur (Madhya Pradesh) Baddi- Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Sikkim and Guwahati (Assam). With the acquisition of 100% ownership of Keyline Brands Limited, an FMCG Company in the United Kingdom, GCPL now owns international brands and trademarks in developed markets that include Europe, Australia and Canada. The acquisition of Rapidol (Pty.) Ltd., South Africa has given GCPL ownership of Inecto and other brands in several African countries. GCPL also fully owns Godrej Global Mideast FZE. With the acquisition of Kinky Group (Proprietary) Ltd., one of the leaders in the South African hair business, GCPL has also gained entry into a new line of business in the hair product portfolio. _______________________________________________________________ Press enquires: Shahnaz Hussain Tel +91 (22) 2436 7155 / +91 9870217033 Perfect Relations