Rendering in the Cloud

Rendering in the CloudB e n j a m i n S h r i v e , E n t e r p r i s e S a l e s M a n a g e r

ABOUT SOFTLAYER

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SOFTLAYER: FROM A STARTUP TO A GLOBAL CLOUD LEADER

• Set up in 2005

• Founded on the principles of Innovation, Empowerment, Automation and Integration

• Acquired by IBM in July 2013

• Is now the foundation for IBM’s cloud services portfolio: IaaS, PaaS, and SaaS services

SOFTLAYER – RENDERING IN THE CLOUD

• In 2014, IBM announced its $1.2 billion investment to expand the its cloud footprint

• Since 2014, SoftLayer has doubled its overall computing capacity, adding more than 10 data centers to its global network

RENDERING

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WHAT IS RENDERING?

Rendering is the process of generating images by a computer.

It is often used to describe meshing, simulation, encoding,

and conversion.

Rendering for animation requires HUGE amounts of CPU and RAM.


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RENDERING REQUIREMENTS

Compute power

Render farms: a cluster of high-performing computers built to generate images that require industrial-scale rendering

Investment

On-premises or collocated render farms usually require upfront costs, hardware, software, etc.

Time

Each second of film can contain up to 60 frames (images)

Each frame can take up to one hour to render

If 30 seconds of film has60fps = 1,800 frames (1,800 hours of rendering)

That’s 10 weeks of rendering

for 30 seconds of film!


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RESOURCES REQUIRED FOR ONE ANIMATED FILM


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5YEARS TO PRODUCE

*SOURCE: DREAMWORKS ANIMATION, APRIL 2015

300+ 17,000+ 75,000,000

200,000,000,000,000

500,000,000

ARTISTS CORES CPU HOURS

BYTES OF DATA

DIGITAL FILES

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INFRASTRUCTURE REQUIRED TO RENDER ONE ANIMATED FILM

How many servers needed to provide 17,000 cores?

A dual 14 Core server has 28 cores

That’s 608 servers

How much is 75m CPU hours?

Divided by 17k Cores = 4,412 hours for each core

Running 24hrs per day, that’s equal to 183 days (6 months)

These machines aren’t cheap…

Intel Xeon Haswell v3 2690 + 256GB RAM = £5,000

£5,000 x 608 = £3 Million just for the Hardware

Plus software, colocation, networks, power and people!


RENDERING IN THE CLOUD

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IS CLOUD ACTUALLY MORE EXPENSIVE?


SCENARIO LOCAL CLOUD DELTA

Raw Hardware + Software

$8,500 $51,246 -$42, 746

Loaded True Local

$18,000 $51,246 -$33,246

Continuous Cloud Usage

$18,000 $43,362 -$25,362

50% Peak vs. Avg@ Utilization

$18,000 $21,681 -$3,681

Days Off $18,000 $14,681 $3,031

Instance Type Efficiency

$18,000 $10,478 $7,522

Cost Over Time $18,000 $6,287 $11,713

*SOURCE: ATOMIC FICTION, APRIL 2015

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WHY CLOUD MAKES SENSE

Waiting for servers to finish rendering?

Expand your capacity in the cloud.

Already own lots of servers?

Only when they’re fully utilised, burst into the cloud.

Finding it expensive to keep IT infrastructure up to date?

With SoftLayer you can refresh your IT whenever you need.

Managing a number data centres in different countries?

Deal with a single provider globally.


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SO, WHAT’S HOLDING THE INDUSTRY BACK?


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52%

60%

53%

18%

42%

SECURITY

COMPUTE COST

PIPELINE ISSUES

USABILITY

OTHER (DATA TRANSFER)

COMPANIES CONSIDERING CLOUD FOR MEDIA RENDERING

*SOURCE: AUTODESK, APRIL 2015

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WHY SOFTLAYER?


Select from customizable security options, including Intel TXT, firewalls, SSL certificates, and assistance with compliance.

SECURITY

COMPUTE COST

PIPELINE ISSUES

USABILITY

Choose from a broad selection of customizable virtual and bare metal servers, as well as NVIDA GRID and Tesla GPUs and NetApp storage.

OTHER (DATA TRANSFER)

Internal consideration, not applicable to infrastructure provider.

Manage your infrastructure via PC, tablet and mobile. Easy-to-understand portal offering full control of infrastructure, along with 24/7 support.

All private network bandwidth included. Charges only applicable to egress traffic to the Internet after 5TB (VMs) and 20TB (bare metal) monthly allowances, per server, are fully used up.

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GLOBAL REACH WITH LOCAL PRESENCE

Data centres near every major filmmaking location enable low-latency connectivity to cloud infrastructure.

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WHY SOFTLAYER PARTNERS WITH SOHONET

• Focus on media and entertainment

• Expertise in connectivity and storage

• Extensive local-loop in key media cities

• Trusted brand for 20 years

• SoftLayer offers Sohonet customers:

Virtual + bare metal cloud servers

A plethora of storage options

Data centres located in or near major media cities

The ability to install any operating system


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PROJECTED POPULARITY OF CLOUD MEDIA RENDERING


NOW 1 YEAR 5 YEARS

88%

12%

60%40%

30%

70%

*SOURCE: AUTODESK, APRIL 2015

[email protected]

Rendering in the Cloud

Software

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