Renault Ag competitors

8/9/2019 Renault Ag competitors

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Assignment #1

Analysis Report- Renault

Group#7


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Renault

TABLE OF CONTENTS

1. Brie !ntro"ution...............................................................................................................41.1 K EY FACTS............................................................................................................ 4

1.1.1 Other facts...................................................................................................... 41.2 FINANCIAL PERFORMANCE.........................................................................................4

1.3 K EY EXECUTIVES.....................................................................................................41.4 OWNERSHIP AND MAJOR HOLDERS..............................................................................41.5 CORPORATE SOCIAL RESPONSIBILITY...........................................................................41.6 WORK FORCE.........................................................................................................41. COMPANY HISTORY..................................................................................................5

2. $ro"ut an" ser%ies "eli%ere"............................................................................................2.1 BUSINESS DESCRIPTION............................................................................................2.2 MAJOR PRODUCTS AND SERVICES...............................................................................

2.2.1 Passenger Cars...............................................................................................72.2.2 Dacia..............................................................................................................72.2.3 RSM................................................................................................................ 7

2.3 MOTOR SPORT....................................................................................................... 2.4 RESEARCH AND DEVELOPMENT..................................................................................2.5 MARKETS AND SALES ACTIVITIES................................................................................2.6 ANNUAL OUTPUT....................................................................................................!

3. Glo&al $resene..............................................................................................................113.1 LOCATIONS.......................................................................................................... 113.2 SUBSIDIARIES....................................................................................................... 11

4. Organi'ation Struture...................................................................................................... 134.1 SIMPLIFIED S TRUCTURE..........................................................................................134.2 OWNERSHIP S TRUCTURE.........................................................................................134.3 OR"ANISATION CHART...........................................................................................14

5. Competitors (an" ompany)s position*................................................................................165.1 RENAULT DIRECT COMPETITORS...............................................................................165.2 COMPARISON OF RENAULT AND DIRECT COMPETITORS FINANCIAL RATIOS..........................165.3 COMPARISON OF RENAULT AND DIRECT COMPETITORS S TOCK CHARTS.............................16

6. S+OT ,atri or "e%elopment an" ompetiti%eness.............................................................1#6.1 OVERVIEW...........................................................................................................1#6.2 S TREN"THS......................................................................................................... 1#6.3 WEAKNESSES....................................................................................................... 1#6.4 OPPORTUNITIES.................................................................................................... 1#6.5 THREATS............................................................................................................. 1#

. $ro&lems ae" in "ierent ountries..................................................................................2$#. Future Outloo. (Business Epansion $lans*........................................................................22!. Appen"i........................................................................................................................ 23

!.1 TABLE

................................................................................................................ 23!.2 FI"URE............................................................................................................... 23

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Renault

Brief Introduction

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1. BRIEF INTRODUCTION

1.1 /ey Fats

1.1.1 Ot0er ats

• T0ree &ran"s Renault2 3aia an" Renault Samsung ,otors

• Renault is no4 present in 156 ountries

• Group sales 4orl"4i"e 52 million %e0iles (year 5819*

• An in"ustrial net4or. ma"e o :5 sites2 all !SO 1:881 ertiie"

• ;82;< o t0e group sales are ma"e outsi"e +estern Europe

• T0e ; &iggest mar.ets o t0e group are Frane2 Bra'il2 Russia2 Germany an" !taly (S1 581:*

• Re%enues or t0e year 5819 =:82>95 million

• A 4or.ore o 1512687 employees (as o 3eem&er 912 5819*

• Renault Europe lea"er in eletri %e0ile sales2 4it0 a 97?1< mar.et s0are (year 5819*

1.2 Finanial $erormane

1.3 /ey Eeuti%es

1.4 O4ners0ip an" ma@or 0ol"ers

1.5 Corporate Soial Responsi&ility

1.6 +or. Fore

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1.7 Company istory

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Product or er!ice"De#i!ered $nd %nnu$# Out&ut

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2. PRODUCT %ND ER'ICE DE(I'ERED

2.1 Business 3esription

2.2 ,a@or $ro"uts an" Ser%ies

2.2.1 $assenger Cars

• Europe

•

!nternational2.2.2 3aia

2.2.3 RS,

2.3 ,otor Sport

2.4 Resear0 an" 3e%elopment

2.5 ,ar.ets an" Sales Ati%ities

Product

)$nuf$cturin* Countrie"

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Renault

Product


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Renault

Product


Table 1 : Product Table

2.6 Annual Output

Renault 0as &een &uil"ing automo&iles sine 16>6? To"ay it is a multinational2 multi&ran" group t0at sol" moret0an 5? million %e0iles in 156 ountries in 5819?

!t 0as nearly 1552888 employees an" 97 in"ustrial sites2 40ere it manuatures %e0iles an" po4ertrain parts?To meet t0e ma@or te0nologial 0allenges o t0e uture 40ile ontinuing to pursue its proita&le gro4t0 strategyt0e Renault group is

• Committe" to sustaina&le mo&ility or all2 4it0 inno%ati%e solutions li.e eletri %e0iles

• !mplementing an oensi%e strategy o international epansion

• 3e%eloping its partners0ips alliane 4it0 Nissan2 ooperation 4it0 ATOAD in Russia23aimler an"

,itsu&is0i2 agreement 4it0 3ongeng in C0ina

• Beneiting rom t0e omplementary ranges o its t0ree &ran"s Renault2 3aia2 an" Renault Samsung

,otors?

Figure 1: Total Car Numbers in 2013

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Renault

+#o,$# Pre"ence

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3. +(OB%( PREENCE

3.1 Loations

Figure 2: Global Presence

3.2 Su&si"iaries

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Or*$ni-$tion tructure

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4. OR+%NI%TION TRUCTURE

4.1 Simpliie" Struture

Figure 3 : Simplified Organization Structure

4.2 O4ners0ip Struture

Figure 4: Ownership Structure

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4.3 Organisation C0art

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C$r#o" +/ONC0$ir$n $nd CEO

SEPEHRIEVP

O9, % /:, CEO

ThierryBOLLORÉ

C:, C%&',//;,O9,

ChristianVANDENHENDESVP P-:(


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Co&etitor"

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INDI%N PERPECTI'E

Renault !n"ia $%t Lt" is a 40olly o4ne" su&si"iary o Renault S?A?2 Frane an" urrently oers i%e mo"els in t0e!n"ian mar.et t0e premium se"ans Sala an" t0e Fluene2 t0e luury S /oleos2 t0e S 3uster an" t0epremium ompat ar2 $ulse? Renault !n"ia also eports t0e 3uster to a gro4ing num&er o rig0t-0an" "ri%emar.ets?Renault plans to sti. to mar.et s0are gro4t0 plan in !n"ia or no4?Renault 0as alrea"y let &e0in" its European ompetitors in !n"ia namely ol.s4agen 40ereas $SA group is still

in tal.s to enter !n"ia?Renault is at0ing up 4it0 C0e%rolet in !n"ia an" nee"s @ust e4 more mo"els to pull C0e%rolet a.a G, glo&al"o4n t0e list?T0e statistis s0o4 t0e rapi" gro4t0 t0at Renault 0as seen &y @ust one suessul mo"el so ar in !n"iaompeting against &ran"s 40i0 0a%e large portolios in !n"ia?! 4e onsi"er t0e Renault Nissan alliane suggests its alrea"y a0ea" o t0e glo&al ompetitors in !n"ia an" iseeuting its glo&al epansion strategy &eautiully

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,ar.et S0are Report P in FQ 5819- 581: %&r 8 9une 9u#: 8 e&te,er Oct 8 Dece,er

,aruti :5?9;< :1?78< :?5>?><Toyota ;?89< ?19< ;?67<Tata ;?>< ?86< ;?69<on"a ;?89< ;?99< :?:><For" 5?5< :?;6< 9?><C0e%rolet :?85< 9?:>< 9?9><Renault 9?51< 5?19< 5?9:<ol.s4agen 5?8< 5?:9< 5?86<Nissan 1?86< 1?8;< 5?88<S.o"a 8?>:< 8?69< 8?>;<Fiat 8?91< 8?;5< 8?;5<, 8?8< 8?8>< 8?8<

* - Basis Sales Numbers

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;OT )$tri<

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6. ;OT )%TRI= FOR DE'E(OP)ENT %ND CO)PETITI'ENE

6.1 O%er%ie4

6.2 Strengt0s

6.3 +ea.nesses

6.4 Opportunities

6.5 T0reats

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Intern$tion$# cenerio

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7. PROB(E) F%CED IN DIFFERENT COUNTRIE

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tr$te*ic P#$n

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3e&uting at t0e 581: $aris ,otor S0o42 t0e EOLAB eplores 4ays to attain a lot o "ri%ing "istane 4it0 ultra-lo4 uel onsumption? T0e automa.er 0as om&ine" aroun" 188 te0nologial an" engineering a"%anes toma.e t0e EOLAB apa&le o 1 litre188 .m ?

$rimary goal o t0e EOLAB 4as to eplore te0nologies to ma.e t0e ar aor"a&le an" a&le to &e pro"ue" inlarge num&ers 4it0in t0e net 18 years? 3esigners an" engineers i"entiie" an" targete" t0ree areas .ey tosol%ing perormane an" aor"a&ility goals reine" aero"ynamis2 4eig0t sa%ing an" D?E? y&ri" te0nology(petroleletriity po4er unit*?

T0e EOLAB un"amentals

T0e EOLAB onept?

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12 RED'CTION IN PROD'CTION COSTS

sing mono'u.uri to re"ue t0e "iret ost o t0e %e0iles &y :< a year

Renault laun0e" t0e mono'u.uri approa0 in 5818 at our pilot sites an" 0as no4 eten"e" it to all Groupplants? !ntro"ue" at Renault t0an.s to Nissan2 mono'u.uri onsists in 4or.ing on t0e entire %alue reation0ain2 rom "esign t0roug0 to "eli%ery to en" ustomers2 rat0er t0an untion &y untion (pur0asing2manuaturing2 logistis2 "eli%ery*? T0e met0o" 4ill lea" to a 15< ut in "iret osts &et4een no4 an" 5819?

,a.ing &etter use o our pro"ution sites

Renault is a"@usting apaity in Europe an" inreasing pro"ution internationally? Renault)s in"ustrial sites4ill &eneit rom t0e Alliane an" t0e strategi ooperation agreement 4it0 3aimler? T0ese ators 4ill &yen"-581: &ring a&out a 58-point inrease in pro"ution apaity use at plants an" impro%e t0e apaity userate to o%er 188< 4orl"4i"e?

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32 STA/ STRON$ IN E'ROPE 4 $ET STRON$ER 5ORLD5IDE

+it0 e%ery passing year t0e saturate" 4est ar mar.et is oring t0e automa@or to turn its 0ea" to "e%elopingountries ?

Renault)s priorities Bra'il2 !n"ia an" Russia

Bra'il is epete" to &eome Renault)s seon"-largest mar.et2 Russia its ourt0 up i%e plaes an" num&erone inlu"ing La"a sales an" !n"ia its ele%ent02 up 58 plaes?

Our ountry itsel 0as seen an aggressi%e strategy rom Renault in t0e last t4o years 4it0 laun0 o ; ne4mo"els an" one o t0em &eing a massi%e 0it2 t0e mig0ty UDUTER)?

T0e ompany plans to laun0 many 0eaper mo"els in !n"ia inlusing t0e mu0 0ype" Renault t4ingo using t0esame pro"ution line t0at Nissan)s 3atsun uses to pro"ue GO?

Clearly2 Renault 4as .een to mo%e on in !n"ia ater t0e Logan "e&ale 40en not0ing 4or.e" aor"ing to plan?

T0e ompany2 0o4e%er2 &elie%es it 4as a useul learning eperiene espeially rom t0e %ie4point o t0in.ingloal or t0e loal mar.et?

!t 0as alrea"y ma"e .no4n t0at it is 4or.ing on a su& Rs-9 la.0 ompat2 40i0 4ill ompete 4it0 t0e 4ell-esta&lis0e" ,aruti Alto an" t0e yun"ai Eon?

Renault 0as &een num&er 1 in Frane or t0e last 1; years an" plans to ontinue its strea. t0ere &y laun0ingrele%ant mo"els an" also to repeat t0e same in ne4 mar.ets?

T0e ar mar.et in Europe is also seeing a strategi s0it to4ar"s smaller ars an" Renault is "oing all it an toater to t0e 0anging nee"s an" "eman" patterns?

T0e 3uster suess story2ma.ing !n"ia t0e ourt0 largest ar mar.et or Renault

!n"ia 0as &eome t0e ourt0 &iggest mar.et or Renault)s ompat sports utility %e0ile 3uster glo&ally2 4it0sales tou0ing 6;2>7: units in t0e ountry2 sine t0e laun0 o t0e %e0ile in 5815?

T0e om&ine" pro"ution o Renault an" 3aia &ran"e" 3usters 0as alrea"y rosse" one million %e0iles4orl"4i"e?

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T0e %e0iles 4ere laun0e" aross international mar.ets our years ago?

Currently2 Russia is t0e &iggest mar.et or 3uster glo&ally? T0e Fren0 ar ma@or 0as sol" 12;1299 units o t0eS in t0at ountry?

T0is is ollo4e" &y Frane 4it0 12:;215 units (40ere it is &a"ge" as 3aia* an" Bra'il 4it0 12172989 units int0ir" spot? Germany is t0e it0 &iggest mar.et or t0e S ater !n"ia2 40ere it sol" 7821;> un"er t0e 3aia&a"ge?

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A. %PPENDI=

A.1 Ta&Ta&le 1 $ro"ut Ta&le?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? 7

A.2 FigureQ

Figure 1 Glo&al $resene????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? >

Renault Ag competitors

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