Renaissance World Golf Village Resort

Florida's First Coast of Golf 60 Second Commercial

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A Golf Destination Marketing CompanyEstablished in 1992"Golf Marketing Department":Jacksonville Amelia Island Ponte Vedra BeachSt. AugustineClay CountyFlagler County

FFCG's Regional Cooperation

Your Membership Dues of $3,630 are part

of a $1.84 Million co-op Marketing Plan

Renaissance World Golf Village Resort Booking Initiatives

Stay and Play booking capabilities on FFCG's websiteBook "rooms only" capabilities on FFCG's websiteNet Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages.Renaissance World Golf Village Resort's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).

Renaissance World Golf Village Resort

Digital Marketing through FFCG

| | Florida's First Coast of Golf's Web page

Florida's First Coast of Golf's e-vacation brochure

Florida's First Coast of Golf's Email Blast FFCG January, May and September 2013 | |

Membership Enhancement Programs

Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Co-op marketing campaign

Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)

2013-14 Vacation Brochure

Advertising & Marketing

www.Florida-Golf.org

New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel

Digital Agency Website Management

www.Florida-Golf.org

Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring

Responsive Design

28% of all visitors access site utilizing mobile devices

Florida's First Coast of Golf 2012-13 Website Awards

2013 Flagler Awards Winner

2012 - Adrian Award

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2011-12 YTD Total = 12962012-13 YTD Total = 2327 Increase YTD of 79%

Renaissance World Golf Village Resort's Web Activity on FFCG's site

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Renaissance World Golf Village Resort's Activity through FFCG's Prederred Tour Operator Network

2011-12 YTD Total = 119 2012-13 YTD Total = 255 Increase YTD of 114%

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2003-04 = 36,6422012-13 = 5,893 -83.8%

FFCG - Preferred Tour Operator Network 2003-04 through 2012-13 Comparison

Family Friendly link on Florida's First Coast of Golf's website

MET GOLFERNovember/December 2013 - 4 Pages of edit - 92K circulation

New York Daily News April 14-20, 2013

8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672

Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits

121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner

Total Media Value: $222,550Impressions: 1,055,259

Visit Florida's Golf Publication

International Efforts

THE PLAYERS TV Spot

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Purchased Schedule for Each Market

Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs

Florida's First Coast of Golf is the

Trusted Source for Golf Travel Planning

In Closing