INCUBATOR PROGRAMAffordable Professional Services for your Growing Business

Christine Hermoso | Jacquelyn Pinckney | Jankiel Rosenwald | Sovanlyna Phin |Claudia Vargas

Ever wonder what the business incubator market size is?

1,250 incubators in the United States,

worldwide is about 7,000

93% are nonprofit organizations

6% on service businesses, serve niche market

37% on technology business

focus on economic development

3% serve manufacturing firms

12% from California

Source: NBIA

13% 37%

116,000 low income to extremely low income

With more than

households

….and the needs?

San FranciscoBay Area

California

Nonemployer Business Incubator

Source: census.gov

Mission History Office

Transforming Lives through Entrepreneurship

Empower the entrepreneur capacities through the creation

of sustainable new businesses, new jobs

1985 Found1990 Launched 1st non-profit business incubator2003 Expanded to serve 30 small businesses

SOMABayviewPala AtoMarin

96% 40% 58%

The client’s median gross revenue

$60,000in business

IMPACT STAT

full time 7,500 business

launch, grow & succeed

Graduates remains in business

Graduate create two more jobs

Clients operate a business

BUSINESSMODEL

PARTNERS

REVENUE

KEY RESOURCES

VALUE PROPOSITION

CUSTOMER

CUSTOMER RELATIONS

CHANNEL

. CLASS/ WORKSHOP

. RENTAL SPACE

. INCUBATOR PROGRAM

. CONSULTANT SERVICES

LOW TO MODERATEINCOMEENTREPRENEUR

. WORD OF MOUTH

. ORIENTATION

. EVENTS

AFFORDABLEPROFESSIONAL.

DIVERSITY

.ACCESS TO NETWORK

. ONE-ON-ONE

FACILITYBUILDINGCLIENTSLOCATION

CO

ST. S

TAFFING

. SERVIC

ES

. WEBSIT

E

BUSINESS ASSOCIATION

COMMUNITION GROUP

FINANCIAL ADVISORS

REFERRAL NETWORK

KEY ACTIVITIES

Market Research Journey

…gaining the beneficiaries’ perspectives

The Entrepreneurs’ Voices60% know through Referral

100% attend one-on-one consulting sessions

60% feel satisfied with the services

80% rate workshops above average of their expectation

What do clients think about Renaissance

Open, inspiring, helpful, calm,

creative, multi-dimensional,

friendly, supportive,

politically correct, encouraging

• More extended network

• More specific help rather than general help

• Ways to engage incubator with communities

Culture? Areas of Opportunity?

How entrepreneurs find a business

incubator program?Facebook

Business AssociationFriends

SWOT

Potential network

opportunities

Professional services for low income entrepreneur

s

Job creation

Successful graduates

Effective channels for clients’ needs

Address target market properly

Marketing Resources

Alignment with the Mission

Social media as a bridge to

the target audience

The Perceived Reputation

Business Diversity

Market brand & services more

Outreach the target

Competition with

complementary services

S

W

O

T

Areas of Opportunity

How to promote the incubator program to

outreach to the target audience?

How to increase the effectiveness of the

incubator program?

How to create and engage

with the community?

to raise awareness of Renaissance SOMAIncubator program among the Entrepreneurial community

to outreach to our target market and other partners

to improve relationship

with current and potential clientsas well as with the alumni

to have consistent marketing management

Renaissance’s Expectations

1.

2.

3.

4.

How?

a great Marketing Strategy

Deliver the key message

Create eye catching Marketing collateral

Build up a 12-month Marketing plan

Utilize communication channels

what we came up with…

Transforming lives through entrepreneurshipRENAISSANCE ENTREPRENEURSHIP CENTER

RENAISSANCE INCUBATOR PROGRAMProfessional affordable services for your growing business

A snapshot of the Marketing Plan

Flyers in coffee shops & Social Media

promotion

Build a strong brand &

network – Event where

alumni, client & community

meet

Quarterly occurrence

OPEN HOUSE pilot program

Partner with schools to create a new building image –Academy of Arts, College of the Arts

Innovative Ideas for the 1st floor, a

concept to attract more of a coworker

environment Promote the Incubator Program from the

outside, WINDOW AD

INTERIOR DESIGN

CONTEST

The Renaissance Prize

Graduate Seal “A product of Renaissance”

PR STRATEGY

Leverage Alumni Network

Thought Leader, as an ambassador

Training program for partners’ personnel – FAQ

Create Facebook Group for current clients and alumni as a way to interact and stay connected

Link account with Facebook and tweets will automatically be

updated

Update regularly

Encourage people to write more reviews

Create an account and update activities to engage communities

Blog their successful stories and share them with other channels to get more

interaction.

SOCIAL MEDIA

an overviewAugust

SeptemberOctober

November

December

January

February

March

April

May

June

July ✪

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★★

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✪

Open house

Gala night

Sales week

Business class

Inferior design contest

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Metrics dashboardReach out to 120 potential target entrepreneurs

Outreach to 2000 people engage in interior design contest

Engage 36 partners to reach out to 5%

Save 7h/week for 6 months = 168 working hours

1.

2.

3.

4.

in which 10% may become Renaissance’s clients

more potential clients

5% may join a business incubator

Establish a strong community engagement

5.

Action Project Metrics

7Meet up groups attended

9 In-depth interviewees

4 Meetings with clients / 1 per week

305 surveys sent out

2 visits to Bayview and Marin office

What worked

What did not

Time-constraints due to a short-term project

Not understanding clearly entire constrain faced by the client organization

Having a limited resource and network for survey

Fixed schedule meeting every week

Clarified client’s concerns from the beginning and throughout the process

Constant constructive feedback from clients on work completed.

Client considered our recommendations and has a Marketing coach to work with the Renaissance Center for the next 6 months.

Agreement from Assistant Dean Tim Payne on instituting an internship program with Renaissance next school year

Reaching out & growing businesses rooted in communities