REMOTE DESIGN!RESEARCHINTERACTION 10

I’M!NATE!BOLT

I’M!NATE!BOLTROBOTIC!DOG!TREATS

I’M!NATE!BOLTROBOTIC!DOG!TREATSDINOSAUR!EXPLAINS!IA

10 YEARS234 STUDIES2,815 PARTICIPANTS (MODERATED)89 ORGANIZATIONS19,120 HOURS

#ixd10 #Remote

#ixd10 #Remote7

SO!ANYWAY WHAT’s UP WITH YOU?

Have you conducted remote testing before? Biggest concern (about remote silly)?

THE!REMOTEDESIGN RESEARCH

SITUATION

DESIGN!RESEARCH

CONCEPT TESTING

PERSONA DEVELOPMENT

SURVEYS

ETHNOGRAPHY

NEEDS ASSESSMENT

IDEATION

GAME"BASED ELICITATION

Remote Research

Definition:

Research where the participant is not sharing physical space with the researcher.

In personRemote

% of qualitative research done remotely*

*Source: BP’s best guess

THE!WHOLEREMOTEPART!OF!THIS

When does remote win?

Native Environment

Cheap ethnography, not cheap lab.

Real Time

Allows self-motivated tasks.

I’ll trade you time for physical presence

Involved Observers

Easier to collaborate in real time.

Geography

When does remote fail?

Bandwidth

Yes, it’s an issue.

Translation

It’s expensive and difficult to do live.

Minors

Consent is a bear.Especially if they’re under 13.

Faces

Most users don’t have webcams.Webcams are a little invasive.

DesigningREMOTE!STUDIES

TIME-AWARE TasksTold to find purple pumps.

Doesn’t care.

Has to wear this for sister’s wedding this weekend.

Whole different interview.

Real Time OBservers

Portable Research

Change on the fly

“No one seems engaged in the laptop customizer”

“Let’s add questions about who they get recommendations from”

prototypes, wireframes, Sketches = heck yes

TOOLS

Usabilla

Clicks & QuestionsHeatmapsYou do your own recruiting$49 - $199

Loop11 (un-moderated)

PlainFrame SNEAK!PREVIEW

Communication

Reliable

Can be expensive for international

Conference calls needed for observers

The Past

phone

Cheap or free

Harder for users

Can combine with screensharing to stress user’s connection

The Future

Skype / VOIP

Screen-sharing

Adobe Connect

LiveLook

WebEx

GoToMeeting

StandaloneUserVue

Integrated

Adobe Acrobat Connect - $39/mo

Recording Tools

Phone Patch

Cables

HardwareCamtasia (Windows)

iShowU HD (Mac)

Software

RecruitingFOR!REMOTE

Recruiting Options

Grab someone in the hallway

Grab someone who isn’t directly involved in your project

IM your friends for a quick look

Panels and recruiting agencies

Real customers from marketing lists

Site intercepts

realness

Gold Standard

Live recruitingGet as close as you can

Recruiting Options

EthnioLinks or house ads to online formsRecruiting agenciesCustomer email listsPanelsCraigslist/online ads

use Ethnio when

Website accessSome budgetQuotas are relatively simple

use forms when

You can place a link but not codeLow budgetQuotas are relatively complexOptions:

Google Docs

Wufoo

use Agencies when

No website accessPeople whine about first-time visitorsHigher budgetOnline recruiting failed

Customer lists

Sub-segmentsOwnership requirementsNo website access

PANELS

Craigslist

When other methods don’t workNo doughTakes a whileEmbarrassing to admit to your friends

Live Recruiting Math

Target: 6 recruits/hourAllow for: 1% response (low average)

You Need: 8-10,000 uniques/day

Paying Incentives

Collect minimal personal infoDeliver quicklyAppropriate for location

HOW!TO!BEgraceful

When All Your

TECHNOLOGY

BREAKS

What they worry about

WHO!ARE!YOU!AND!CAN!I TRUST!YOU?

IF!YOU!CAN!SEE!MY!SCREEN,CAN!YOU!SEE!MY!FACE?

WILL!YOU!BE!ABLE!TO!TAKECONTROL!OF!MY!COMPUTER?

WILL!YOU!HELP!ME!GET!THE PLUG"IN

OFF!MY!COMPUTER!AT!THE!END?

WILL!THIS!WORK!IF!I!HAVE!AFIREWALL/PROXY/STRICT!IT

DEPARTMENT?

IS!THIS!GOING!TO!END!UP!ONYOUTUBE?

Advanced TechniquesHigh Emotions

OXYMORON?Remote empathy

hybrid studies

Numbers actually do lie sometimesAnd they don’t tell you the why3-5 remote interviews is all you need

mobile Research?

Advanced TechniquesOne to many moderation

Multi-threading

Burn the scriptFind out what matters.

The Future

remoteusability.com

@boltron