Remember this markma
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Transcript of Remember this markma
![Page 1: Remember this markma](https://reader035.fdocuments.us/reader035/viewer/2022081514/558d2781d8b42a3c638b4734/html5/thumbnails/1.jpg)
Remember This:Levels of Market Segment
Mark Anthony G. Carpio
V60 Marketing ManagementProfessor Bond De Ungria
www.markanthonycarpio.blogspot.com
![Page 2: Remember this markma](https://reader035.fdocuments.us/reader035/viewer/2022081514/558d2781d8b42a3c638b4734/html5/thumbnails/2.jpg)
Identifying market segments and targets:
Levels of Market Segmentation
Concept 1-3
www.markanthonycarpio.blogspot.com
1 size fits all approach
Same set of needs and wants
Distinctive set of needs
Local Community
Customization approach
![Page 3: Remember this markma](https://reader035.fdocuments.us/reader035/viewer/2022081514/558d2781d8b42a3c638b4734/html5/thumbnails/3.jpg)
Imagine holding your Ipod, thinking which songs to play
www.markanthonycarpio.blogspot.com
![Page 4: Remember this markma](https://reader035.fdocuments.us/reader035/viewer/2022081514/558d2781d8b42a3c638b4734/html5/thumbnails/4.jpg)
Playing “All” is like
MASS MARKETING
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![Page 5: Remember this markma](https://reader035.fdocuments.us/reader035/viewer/2022081514/558d2781d8b42a3c638b4734/html5/thumbnails/5.jpg)
Selecting the “Genre” of songsis like
SEGMENT MARKETING
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![Page 6: Remember this markma](https://reader035.fdocuments.us/reader035/viewer/2022081514/558d2781d8b42a3c638b4734/html5/thumbnails/6.jpg)
Selecting the “Artist” that you likeCan be related as
NICHE MARKETING
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![Page 7: Remember this markma](https://reader035.fdocuments.us/reader035/viewer/2022081514/558d2781d8b42a3c638b4734/html5/thumbnails/7.jpg)
Selecting your ” favorite song” of that artist is like
INDIVIDUAL MARKETING
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![Page 8: Remember this markma](https://reader035.fdocuments.us/reader035/viewer/2022081514/558d2781d8b42a3c638b4734/html5/thumbnails/8.jpg)
Identifying market segments and targets:
Levels of Market Segmentation
Concept 1-3
www.markanthonycarpio.blogspot.com
1 size fits all approach
Same set of needs and wants
Distinctive set of needs
Local Community
Customization approach
![Page 9: Remember this markma](https://reader035.fdocuments.us/reader035/viewer/2022081514/558d2781d8b42a3c638b4734/html5/thumbnails/9.jpg)
Remember This:Levels of Market Segment
Mark Anthony G. Carpio
V60 Marketing ManagementProfessor Bond De Ungria
www.markanthonycarpio.blogspot.com