RE/MAX India OGS 4 2013 - Larry Oberly
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Transcript of RE/MAX India OGS 4 2013 - Larry Oberly
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Larry Oberly
Vice PresidentGlobal Franchise and Business
Solutions
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RE/MAX First 10 Years (International Broker Associates)
1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 19870
1000
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7000
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RE/MAX LLC
FRANCHISING
RE/MAX Master and Regional Owner
FRANCHISING
Your Business Defined
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RE/MAX Broker/Owner
BROKER ASSOCIATES
RE/MAX Broker Associate
REAL ESTATE
Your Business Defined
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Region Job Description
Build brand, create marketing, systems and products that are superior to any that any entrepreneur could produce on his own
Sell franchises and help RE/MAX Broker Owners recruit and retain the best Broker Associates in the business
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Broker/Owner Job Description
Serve the customer to the best of your ability consistent with Dave Liniger’s original intent
Help RE/MAX Broker Associates sell or rent more homes in less time
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Broker Associate Job Description
Help people sell or rent their homes for more money in less time.OrHelp people buy or rent the right home for less money in less time.
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Success Requires a Team Effort
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5-Tier Advertising Concept1. Global ad fund
2. National ad fund
3. Regional
ad fund
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5-Tier Advertising Concept
4. Office promotion
5. Broker Associate promotion
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Value Equation
RESULTS
+ QUALITY of the experience
- COST (price, time, stress, frustration, other)
= VALUE
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1 2 3 4 5
Loyaltyand
Retention
Apostle
VeryDissatisfied
SomewhatDissatisfied
SlightlyDissatisfied Satisfied
VerySatisfied
Rating of a 5 is six times more likely to use your company again vs. a rating of a 4
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Results Received
How Delivered
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I Won’t Believe it …
Until I See it!
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The Power of Vision
“I saw an angel in the stone, and I carved to set it
free.”Michelangelo
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I Won’t See it …
Until I Believe it!
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Shift Your Thinking
From Being The Best In the World…
To Being the Best For the World!”
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