FOR IMMEDIATE RELEASE

October 25, 2016

RE/MAX HOLDINGS, INC. LAUNCHES MOTTO MORTGAGE Franchisor to Give Consumers More Choice When Obtaining a Mortgage

DENVER – RE/MAX CEO, Chairman and Co-Founder Dave Liniger will announce today the launch

of Motto Mortgage, an innovative mortgage brokerage franchise and the second member of

the RE/MAX Holdings, Inc. (NYSE: RMAX) family of brands.

Motto Mortgage will open mortgage franchises throughout the U.S. increasing competition in

the industry, resulting in more choice and a better experience for consumers. Its loan

originators will work with real estate offices so that agents can help homebuyers obtain the

mortgage loans that best fit their individual needs.

“RE/MAX disrupted the real estate industry when it was created more than four decades ago.

We did it by empowering real estate agents and ultimately giving consumers a better home-

buying and selling experience,” said Liniger at invitation-only gatherings of seasoned RE/MAX

franchise owners in Dallas and Orlando. “The RE/MAX model remains unique and continues to

thrive because we have the best agents in the business who deliver exceptional service. Today

we are extending our core competency of franchising into the mortgage origination market by

introducing Motto Mortgage.”

Liniger continued, “We obsess about ways to improve the real estate experience for the

consumer. We know that independent mortgage brokers’ share of the mortgage origination

market dropped significantly following the economic downturn, falling from a 15-year average

of 22%– with a high of 35% in 2006 - to 10% in 2015. Mortgage brokers bring choice and service

to the consumer and Motto Mortgage will work to expand the market share of mortgage

brokers and bring better mortgage choice and service to consumers as a result.”

Motto Mortgage will inspire new specialists to join the profession by offering them tools,

resources and a built-in relationship with a real estate brokerage, including direct access to

agents.

- more -

FOR IMMEDIATE RELEASE

“We look forward to the return of mortgage brokers and skilled loan originators to the market,”

said newly named Motto Mortgage President Ward Morrison, who has been with RE/MAX, LLC

for 11 years and most recently served as Vice President, Region Operations and Business

Opportunities. “Our priorities will be educating, training and supporting our franchisees so that

they can provide exemplary customer service to their clients.”

Pairing a Motto Mortgage franchise with a real estate brokerage means homebuyers can work

with a real estate agent to find a home and with a Motto Mortgage loan originator to secure

financing in offices at one location. And Motto Mortgage loan originators will not be bound to

the products of one specific lender but will have access to quality loan options from various

sources.

“Because choice and service matter, Motto Mortgage will offer a variety of mortgage options

while promoting honesty and complete disclosure, making it extremely consumer friendly,” said

Morrison. “It’s the one-stop shop homebuyers want and the experience they will soon come to

expect.”

Motto Franchising, LLC is based in Denver, Colorado, and will now begin actively selling

franchises in certain markets. Each Motto Mortgage franchise will be independently owned and

operated. For more information, please email info@mottomortgage.com or visit

mottomortgage.com.

RE/MAX will discuss the launch of Motto Mortgage in more detail on its third quarter earnings

conference call on Friday, November 4, 2016, at 8:30 a.m. Eastern Time.

Resources: For a message from Dave Liniger about Motto Mortgage, click here. For more information on Motto Mortgage services, click here. For investor-related information, click here.

### About the RE/MAX Network: RE/MAX was founded in 1973 by David and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 100,000 agents provide RE/MAX a global reach of over 100 countries and territories. Nobody sells more real estate than RE/MAX as measured by total residential transaction sides. RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE: RMAX).

FOR IMMEDIATE RELEASE About Motto Mortgage: Motto Mortgage is a different kind of mortgage organization that provides clarity and personalized guidance to homebuyers who deserve an advocate. It’s a groundbreaking concept that connects a real estate brokerage to a separate, franchised mortgage brokerage, providing the one-stop shop homebuyers want and the experience they deserve. The new mortgage brokerage franchise model is the first of its kind in the United States and is franchised by Motto Franchising, LLC, the second member of the RE/MAX Holdings family of brands. It brings opportunity to consumers, brokers, loan officers and agents. Please visit www.mottomortgage.com.

Contact:

Jason Lindaman

Manager, Public Relations

RE/MAX, LLC

(303) 796-3546

jlindaman@remax.com

©2016 Motto Franchising, LLC. Each office independently owned and operated. This advertisement should not be construed as an offer to sell a Motto Mortgage franchise in any jurisdiction in which the real estate franchise must be registered before it is offered and sold, nor are such communications directed by or on behalf of Motto Franchising, LLC (or anyone acting with the knowledge of Motto Franchising, LLC) to the residents of such jurisdictions. No Motto Mortgage franchise will be sold to any resident of any such jurisdiction until the offering has been registered and the required Franchise Disclosure Document has been delivered to the prospective franchisee, in compliance with applicable law. New York residents: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Nothing in this disclaimer should be construed as a waiver of any applicable exemption provisions that may be available to Motto Franchising, LLC.

303.224.2825franchise@mottomortgage.com

• Motto Franchising, LLC, or Motto Mortgage, became the second member of the RE/MAX Holdings, Inc. (NYSE: RMAX) family of brands in 2016 and is headquartered in Denver, Colorado

• Motto Mortgage is an innovative mortgage brokerage franchisor and is the only one of its kind in the U.S.

• Motto Mortgage Loan Originators work in close proximity to real estate offices to ensure a smooth process for homebuyers

• Ward Morrison is Motto Mortgage’s President, and Dave Liniger, RE/MAX CEO, Chairman of the Board and Co-Founder, developed the brand

• Motto Mortgage uses mortgage loan wholesalers to offer various products that best suit the needs of the homebuyer

• The Motto Mortgage franchise model is both consumer-friendly and RESPA compliant

Now selling Motto Mortgage franchises in the United States

mottomortgage.com

More Than 40 Years of Outstanding Agents & Outstanding Results.

MANAGEMENT TEAM

Dave Liniger (ABR, CDPE, CRB)CEO, Chairman of the Board and Co-founder

Gail LinigerVice Chair of the Board and Co-founder

MEDIA CONTACTnewsroom@remax.com To learn more, visit remax.com/newsroom

WORLD HEADQUARTERS5075 S. Syracuse St. Denver, CO 80237

RE/MAX COMPANY FACT SHEET

TRUE TO ITS ROOTS • RE/MAX was founded in 1973, in Denver, Colo., by Dave and Gail Liniger, who still lead the network today. • RE/MAX has held number one market share in the U.S. and Canada since at least 1999, as measured by total residential transaction sides completed by its agents. • The RE/MAX brand is built with an agent-centric approach, designed to attract and retain the best-performing and most experienced agents.

NOBODY SELLS MORE REAL ESTATE • RE/MAX has more than 100,000 agents in more than 100 countries, a greater worldwide footprint than any other real estate brand.

• RE/MAX Associates have more real estate sales experience than other real estate agents. • RE/MAX leads the industry in professional designations, illustrating increased expertise

NO. 1 NAME IN REAL ESTATE* • RE/MAX leads the industry in brand awareness.* • With more than 100 balloons, the RE/MAX Hot Air Balloon fleet is the largest in the world. *Source: MMR Strategy Group study of unaided brand awareness.

RE/MAX AGENTS GIVE BACK TO THE COMMUNITY • RE/MAX agents have raised more than $147 million to Children’s Miracle Network Hospitals® since 1992, and RE/MAX is one of the charity’s top three donors of all time. • RE/MAX agents have been recognized for their community service through the National Association of Realtors® annual Good Neighbor Award program.

RE/MAX Holdings Inc., is a publicly traded company

©2016 RE/MAX, LLC. Each office is independently owned and operated.