RE/Max 2000 Brokerage - Social Media Keynote Presentation By George O'Neill Feb 8 2010
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AGM, February 8, 2010 George O’Neill Social Media Marke<ng for Realtors® Time To Get Serious!
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George O'Neill was the keynote speaker at the RE/MAX 2000 Brokerage Annual General Meeting on Monday, February 8, 2010. He spoke about Social Media Marketing for Realtors, and the importance of deciding what your personal brand is. He outlined three steps to get started with social media.
Transcript of RE/Max 2000 Brokerage - Social Media Keynote Presentation By George O'Neill Feb 8 2010
AGM,February8,2010
GeorgeO’Neill
SocialMediaMarke<ngforRealtors®TimeToGetSerious!
MyPurpose
Helpyouincreaseyourpersonalsales:
1. ExplainRealEstateSocialMediaMarke<ng
2. Outline3ToDo’s
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AboutMe
RealEstate
• 2ndGenera<onRealtor®
• PersonalInvestments20yrs• LicensedinSept.2007
• BrokerinFeb.2010
• 24x7DigitalMarke<ng• Top~10%MasterSales
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Consul<ng
• 25yrsMarke<ng&Sales
• DeloiZe&PwC,Globally• FounderRETechTO
• FounderSMMSforRealEstate
• AdjunctProf.HumberCollege• Speaker&Educator
Educa<on‐B.Sc.&M.Sc.,Eng.(UNB)‐MBA,Marke<ng(Queen’s)
Welcometo
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...theInternetAge
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2000‐2009:+380%
2000‐2009:+134%
74%
26%
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TargetM
arket
©GeorgeO'Neill 7
Source:StatsCanada,&TheGlobeandMail,SocialMediaMarke<ngSummitForRealEstate,November30,2009
~100%realestateconsumersareon‐line!!
...and,welcometothe
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ConsumerEngagement
Age
Tradi<onalMedia
• One‐to‐many
©GeorgeO'Neill 9
SocialMedia
• One‐to‐one• One‐to‐many
• Many‐to‐each‐other
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SocialMedia
• Oneofmostpopularon‐lineac<vi<es
• 10%of<mespentonInternetisonSocialMediasites
• CanCommunicatewithpeersaboutthingsthatmaZer
• “Word‐of‐Mouth”,onsteroids!
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TheSocialMedia“Big3”
400Millionusers
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=popula<onofCanada
+UnitedStates
+Britain
+Ireland
RealEstateSearch
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Source:CaliforniaAssocia<onofRealtors®
So,CustomersAreOnline.
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AreYou?
SocialMediaMarke<ng
©GeorgeO'Neill 16
Usessocialnetworkingsitestopromoteproductsandservices
Characteris<cs:• Open• Authen<c• Transparent• 2‐way/Mul<Conversa<on
Examples
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NewYorkTimes• 4thQuarterEarningsDown48%(Jan28,2010)• 1millionpapersdistributeddaily• 1.6millionuniquevisitorson‐linedaily
Kijiji.caversusRealtor.ca• 30daylis<ngonMLS®• 2daypos<ngonKijiji
GuessWhat?
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TheInternetandConsumerEngagement
areheretoStay!
RealEstateConsumerTrends
1. BeZerinformed
2. Expectalllis<ngstobeon‐line
3. Donotwanttobe“Sold”to
4. Wantatrustedadvisor
5. Desiretransparency
6. Demandefficiency
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“TableStakes”
• Clearvalueproposi<on/brand• E‐mail
• Website
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StandOut
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3ToDo’s
A. Facebook‐Join&ConnectToClientsB. Blog–LinkToYourWebsite
C. Consistency–FrequentandOnmessage
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BePa<ent
”RomeWasNotBuiltInADay”
SitesMen<oned
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Facebook.com
Meetup.com/RETechTO
Wordpress.com
SocialMediaMarke<ngSummit.ca
TwiZer.com
LinkedIn.com
ThankYou!
Foraddi<onalhelp,pleasecontact:
GeorgeO’Neill
TwiZer:@GeorgeONeillE‐mail:[email protected]:416.399.5534
Website:GeorgeONeill.caBlog:TorontoRealEstateMusing.com
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