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Carl Messenger-Lehmann

Founder & President Strategic Direction 17+ years experience

Terry RajaramVice President Project Management Creative Direction 650+ web / marketing projects

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Today’s AgendaWhat Is Remarketing? Case Study Pricing Next Steps Question Period

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What are you currently doing?

Marketing Poll

What IsRemarketing?

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What It Is…You have seen it before! Ads that seem to Follow you Do they have a giant advertising budget?

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How It Works…Part of Google Display Ad Network Create Display Ads / Set Up Campaign Targeted (Geo-target, time of day, Interests, Gender) Set cookie on visitors computer Access Rented out space of high traffic websites

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When & Why…Effective for B2B & B2C Sites or Pages / Product Specific 30 / 60 / 90 days (related to lead cycle) Purchase Behaviour

Top-of-mind Awareness Brand Recognition Purchase

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When not to…Huge value, Benefit to everyone? As a marketer certain situations will require discretion. Personal Nature / Personal Services Divorce / Counselling / Personal Products

Case Studyhyperweb.ca

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Clicks(Virtually Equal)

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Advertising Cost3X Less

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Impressions3X More

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Cost Per Click (CPC)3X Less

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Summary45 Day Campaign Equal Amount of Clicks 3X Less Cost 3X More Impressions 3X Less CPC

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PricingSetup Fee (one-time cost) Ad creation (design fee) (if required)

Questions

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