Remarketing: Get Creative, Not Creepy - Cassie Oumedian at Interactivity Digital
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Transcript of Remarketing: Get Creative, Not Creepy - Cassie Oumedian at Interactivity Digital
REMARKETING GET CREATIVE - NOT CREEPY
CASSIE OUMEDIANHANAPIN MARKETING
Know your Audience
Creative List Segmentation Create Creative AdCopy Creep with Confidence
Creative Remarketing List SegmentationGoogle Analytics
High Revenue PurchasersMedium – Organic vs. Paid
Page Views & GoalsBrowser & Screen Resolution
Let’s Get Creative & Build Some Happy Little Remarketing Lists!
Segmented Filter Example = Revenue > $100 via Organic
She Prefers Old School “Ctrl Z”
Membership Duration = How Long You Follow the User
Creative List Segmentation Creating Creative AdCopy Creep with Confidence
“I don’t really NEED these shoes but if I get 20% off my first pair…
Create Image & Text Ads Per Audience
Text Ads 50% Higher CTR
Image Ads 40% Higher CVR
Be Your Own Bob Ross with Display AD Builder!
Creative List Segmentation Creating Creative AdCopy Creep with Confidence
Why Frequency Capping?
Don’t be a Creep!
Less Frequent = Improve CTR & CVR
Frequency Capping
More Frequent = Hurt Brand
Dimensions TabReach & Frequency by Day
Higher Frequency = Lower CTR
Frequency Cap Set - 6
Know your Audience
Segment Lists to Your Hearts Desire
Be Creative with AdCopy – Ads Per Audience for All Shapes & Sizes
Don’t be a Creep - Frequency Cap with Confidence
http://www.ppchero.com/introducing-our-new-remarketing-toolkit/
http://www.ppchero.com/frequency-capping-with-confidence-on-the-display-network/
Now Go Build Happy Little Remarketing Campaigns!