Remaining Innovative Is a Key to Business Growth
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Transcript of Remaining Innovative Is a Key to Business Growth
A SMALL BUSINESS WHITEPAPER
Remaining Innovative Is a Key to
Business Growth
Kick IT Up A Notch!
Whether you are launching a start-up, or several years
into operating your business, you need to continue to
maintain an innovative mindset that will allow you to
grow your business creatively. This means exercising
your creative thinking skills in order to develop and
explore new ideas, opening the doors to new and
better opportunities. In order to foster a creative
mindset, here are some tips to help you stay on the
cutting edge of thought innovation.
© 2011 Invenio IT March 2011
Ask Yourself More QuestionsWhen you first started your business, you were
likely inclined to thoroughly consider your short
and long-term goals, as well as create lists of
what steps were needed to accomplish those
goals. These steps were an important part of your
business plan, and they were important for a
reason. Asking yourself tough questions that you
were forced to answer honestly help you make
the critical business decisions during your
business' start-up. As time goes on, it is just as
important that you continue to ask yourself
relevant questions about your goals and
brainstorm new ideas daily about how to
accomplish those
Brainstorming ideas is not just limited to
marketing or sales tactics. Consider how to
handle physical growth as well as innovative ways
to handle current issues that have arisen since
the business opened, such as customer service
and personnel issues.
Remaining Innovative Is a Key to Business Growth
© 2011 Invenio IT Page 2 of 4 March 2011
Get ReviewsThe one clear way to understand how your
customers feel about you is to ask them. Getting
customer feedback from the people who actually
do business with you is invaluable in finding out
what is working for them and what is not. For the
most objective feedback, develop the ability to
conduct regular customer surveys anonymously.
Be innovative and use your creative mindset to
identify what kind of questions to ask your
clientele and customers to get the information
you need to improve. And don't use the same old
survey time and again. Update your questions
and craft them so that your customers perceive
their feedback is important to your business. Not
only are your customers' responses important to
your business' improvement; you should also
continually research what your competition's
customers are saying online about their services
and your industry as a whole. This kind of
information can be found on blogs and online
forums.
Remaining Innovative Is a Key to Business Growth
© 2011 Invenio IT Page 3 of 4 March 2011
Compile And Add To Your Network List
Sure, you may have a few business cards you've collected that can be
helpful to promote your services through other complimentary
businesses, but if you are only sticking with those few resources, you are
certainly limiting your potential.
You should always be networking and adding to your promotional
resources. Do not limit yourself to in-person events, either. Social
networking sites are among the fastest growing ways to network these
days, and other online resources such as blogs can be effective places to
find out what people are looking for and what you might be lacking to
provide in your business.
Be consistent in your promotions - don't sign up for social networking
sites and then fail to use them. Plan your messaging ahead of time and
implement those services into your daily marketing routine. Creativity
comes into play when you develop your keywords, write eye-catching
posts that include interesting tidbits to help create a solid social network.
Staying on the cutting edge of what's new and leveraging these
opportunities creatively can seriously change the direction of your
business. This is also true about simply listening to your customers and
taking proactive action based on the information you learn. Educating
yourself about what can make your business better is only half the battle.
You have to brainstorm ways to be innovative in the ways you make this
information work for your business.
Contact Info
Invenio IT
444 Madison Avenue
Suite 1805
New York, NY 10022
Phone: (212) 244-4994
Email: [email protected]
© 2011 Invenio IT. All rights reserved. Unauthorized reproduction is a violation of applicable laws. Invenio IT,
the Invenio IT logo are trademarks or registered trademarks of Invenio IT and it’s affiliates in the US and/or
other countries.
Remaining Innovative Is a Key to Business Growth
© 2011 Invenio IT Page 4 of 4 March 2011