Relieve the tension of social media Myotherapy Associa/on AGM October 25, 2016

Get Social!

SocialConcepts @SocialConceptsj

@SocialConcepts SocialConcepts Consul/ng

#SOCIALCONCEPTS

Hello! o  Founder of

Communica/ons Agency Social Concepts

o  I lecture on PR and Social Media @ Federa/on University

o  I’m addicted to herbal tea,

wine and anything that is coconut flavoured

Peninsula Health: A Case Study

Peninsula Health

o  Had no social media presence

o  Didn’t have a way with connec/ng with the community

o  Had numerous stories to tell, but wasn’t making the most of these opportuni/es

o  There were no faces for the public to connect with

o  Introducing…. Blogs!

Blogging

Social & Tradi@onal

What is social media?

A Revolu@on… The Social Media Revolu/on

Defining

‘Social media are web-based communica3on tools that enable people to interact with each other by both sharing and consuming informa3on.’

It’s called ‘social’ media

o Its not B2B or B2C it’s people to people!

o Include the human to human

Why does it maXer?

It’s where the people are…

www.socialmedianews.com.au

Informa@on source

o  People use social media to research and make health decisions

o  They expect their health providers to be adept and provide relevant and /mely informa/on

o  People trust the opinion of others - WOMO

ANZ #equalfuture hXps://www.youtube.com/watch?v=LfrK4Ef2FFU

Power & Reach

Socially Savvy

Strategic social media o  A Social Media Strategy

is an ac/on plan created to achieve long term objec/ves that are aligned to your overall business goals

o  A strategy outlines how a prac/ce will use social networks to engage with their pa/ents and staff members

Goal seNng The things you want to achieve on social media broken into small, achievable steps. Goals need to be measurable e.g. We are aiming to increase our Facebook likes by 20% over the next three months

Ask yourself… o What networks are you going to use? o Where are you going to obtain content from? o How ocen are you going to post on each pladorm? o What resources are you going to use to assist you?

Ask yourself… o Who is going to monitor the networks & how? o What steps will you take in a social media crisis? o How will you promote the existence of your social media? o How will you measure your social media networks?

Integrated Marke@ng Comms

A Social Media Policy

o If you have mul/ple employees managing or having access to your work social media sites you will need a policy o Keep it simple, steer clear from legal jargon o Outline what is expected of employees when they are using the business social media sites e.g. tone, staff & customer privacy, corporate info, branding, how to respond to complaints etc.

Content Marke/ng

Knowledge sharing ‘Content marke/ng means crea/ng and sharing valuable free content to aXract and convert prospects into customers, and customers into repeat buyers.’ Copyblogger

Quality content

Quality Content o Think about your audience o Consider industry trends

o Looks at FAQs

o Provide quality info of value

o  Ini/ate debate

Quality Content o Blog

o Educate

o Repurpose content

o Curate content

o Lis/cles

o  Involve others and collaborate

Measuring for success

Facebook Insights

Google Analy@cs

Google Alerts www.google.com.au/alerts

Analy@cs Tools –Men@on •  hXps://men/on.com/en/

Paying off o  You may be surprised with what you can find…

Social Tools

Social Tools

Canva.com

Social Tools

Bitly.com

Social Tools

Hootsuite

Get Social!

SocialConcepts @SocialConceptsj

@SocialConcepts SocialConcepts Consul/ng

#SOCIALCONCEPTS