Reliance Trends Supply Chain PPT
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Transcript of Reliance Trends Supply Chain PPT
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SUBMITTED BY:-GROUP-2
SHANTANU BERA
AHANA PAUL
SAURABH KR MISHRA
SUDIP BAKSHI
FIROJ MD. SHAH
RASHI KUMARI
SUBMITTED TO :-
PROF. R. K. SINGHAL
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INTRODUCTION
The title of our Project is Customer value, Customerservice and Channel strategies of Reliance Trends. Thepurpose of this project is to study how Reliance Trends
provide value to its customer because loyal customers arescarce these days.
We also tried to study the channel strategy and SupplyChain involved throughout the entire process of deliveringCustomer value i.e. method that controls the flow ofgoods and services from the manufacturer to end users.
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OBJECTIVES
The major objectives or goals which were set beforestarting this project are as follows:
To understand and analyze how RelianceTrends supply chain management decisionsimpact customer value.
To understand the services provided by
Reliance Trends to its customers.
To understand and analyze the channelstrategies of Reliance Trends.
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METHODOLOGY
The research was done through survey method
with the help of structured interview of store in-
charge, Mr. Rajesh Oberoi, store personnel and
also some customers of Reliance Trends.
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COMPANY PROFILE
Reliance Trends was incorporated in 2007
Headquarters of Reliance Trends is at Bangalore.
Chairman and Managing Director is Shri Mukesh
Ambani.
The store layout compliments the evolving tastes and
preference of fashion savvy consumers, giving them
an opportunity to view/shop with ease.
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Riding on the tremendous success of Reliance Mart atvarious locations across India, the apparel division of
Reliance Retail is well on track to democratise fashion and
make it attainable to the masses.
This is being possible by the extraordinary design pool of
Indian and International designers, integrating the
international design trends and preferences of the Indian
consumers.
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HIERARCHY OF RELIANCE TRENDS
STORE MANAGER
COMMERCIAL MANAGER
CUSTOMER SERVICE ASSOCIATES
DEPARTMENT MANAGER
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SOME IMPORTANT THINGS ABOUT
RELIANCE TRENDS
No sacking system.
Mainly targets middle and upper level customers.
Training is provided if needed.
Revenue-68 lakhs(feb,2012)
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CUSTOMER SERVICE
Replacement should be within seven days
No money return policy
Home delivery for high priority customers and
high volume of purchase
Alteration-depends.
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In Reliance Trends customers are the king. They aremade to feel privileged to have visited Reliance Trends.
Reliance Trends attend their customers carefully & try tofind out the solution.
They make customer feel important and treat themindividually.
Customers are never said No. Their doubts or
problems are solved as early as possible.
The store personnel are polite and always ready to help.
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They give more than expected. Since the future ofReliance Trends lies in keeping customer happy, they
think of ways to elevate themselves above the
competition. For this, they provide water, cold drinks,
refreshment to loyal and valuable customer.
They take feedback form the customer. Customer
gives suggestion for improvements areas,
requirements, anticipated discount etc. and they workimmediately on the issues which shows that are keen
towards constantly improving themselves.
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CUSTOMER VALUES
Through their product portfolio they offer value
to their customers , entry level price point
products of their in-house brands are one such
items.
For e.g. for their Denim segment
TheirOpening Price point brand-at Rs.299-349.
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They provides good quality products at affordable priceswhich is definitely their strength.
They excite their customers using technology &
innovation.
They are working constantly on their idea to provide more
& more value for money to their customers.
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CUSTOMER VALUE..
They try to provide the latest fashion items at the
cheapest price
Product category
Womens wear
Mens wear
Kids wear
Accessories
Latest/New arrivals
Comparative pricing.
PRODUCTS
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PRODUCTS
1)Womens Wear Indian wear
Formal wear
Semi Formal wear
Casual wear Dress material
2)Mens wear
Formal wear
Semi Formal wear Casual wear
Sports wear
Mens wearfabric
3) Kids wear
Girls 2-8 years, 8-14years
Boys 2-8 years,8-14 years
4) Accessories Handbags
Socks
Handkerchiefs
Sports Goods
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CHANNEL STRATEGIES
Reliance Trends has adopted a very wonderful andcost-saving channel strategy. The steps they follow aredescribed below:
According to Reliance Trendss demand the vendors
supply the garments to the distribution center inGurgaon.
Then the products are being transferred from the
distribution centers to the stores according to the order.
All the products are being transferred through thecarriers.
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CHANNEL STRATEGY
CHANNEL STRATEGY
INHOUSE BRANDED
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GurgaonCentral
DC
Reliance
Trends
BrandedSupplier
S1
S2
S3
Mumbai
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Distribution System
They have one distribution center (Gurgaon) for
Delhi-NCR.
Wagon wheel distribution.
First the product come to the DC then it is
supplied to the Reliance Trends stores in Delhi
NCR region according to their demand.
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CONCLUSION
At Reliance Trends they strongly believe in
"Bettering the lives of the customers everyday"
and as a part of this brand promise they try to help
their customers save maximum and make
aspirational products affordable to every Indian
household. They try to fulfill their dreams by
giving them nothing less than what they deserveat the best price one can expect.
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