Reliance fresh dipti
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By Dipti K. sawantRoll no. 17
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Agenda Company profile Target customers Ambience Product Design Distribution model Place Promotion Price Strength Consumer insights Competitors Future Improvements Conclusions
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Reliance Fresh – Company Profile
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Reliance Fresh :
Industry: Retail Type: Supermarket Chairman & Managing
Director: Mukesh Ambani First Outlet:
Hyderabad( Banjara Hills)
Founded: 30th October 2006
Headquarter: Mumbai
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Target customers
Both high & low profile customers working women
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Ambience
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Products
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Dairy products
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Grocery
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Food items and beverages
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House hold items
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Beauty and cosmetics
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Design
Vegetables & fruits
Dairy products
Entry
Staff area and stocking area
Food items and grocery
Pulses
Beverages and house hold stuff Beauty
products
Cash counter
Exit
Choco
late
se
ctions
Personal care
Detergents and
toiletries
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Farm To Fork Model
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Place
Easily accessible Near railway stations Near cross roads Near residential area
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Promotion
Pamphlets News paper advertisement Discount scheme days – Saturday and Sunday
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Occasion wise promotions
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Reliance fresh membership card – Reliance One
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Pricing
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Discount on bulk purchase
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Strength
Own products Market penetration Offers and discounts Customer footfalls
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Consumer insights
Better in terms of price
Suits for daily needs shopping
Location preferential
Wide product range
Fresh quality products
Majority of customers is female.
Majority of customers are young. (Age 25-35)
Majority customers like to purchase all goods from Reliance
fresh.
Customers like one stops shopping.
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Continued…
Local market till today is the first choice of customer.
Advertisement is the biggest way to attracting the customer.
Most of customers are satisfied with store.
TV is the best way for attracting the customer.
Shortages of skilled workers.
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Competitors
Fair price Local vendors
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Future
Scope of expansion Customer friendly store
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Improvements
Own website to for shopping Employee approaches The labels can be in “Hindi” or local
language
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Conclusion
At this point reliance fresh is doing fairly good but if recommendations are added to it ,it would be more effective.
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