Information Services

Coverage 7 States, 1 Union Territory 49 Districts, 3 UT Districts

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Right Kind of Information from the Right

Source to the Right People at Right Time

Managing content and communication media

Knowledge / Service Seekers

Farmers, Fisher Folk, Livestock owners, Micro-

enterprenuers, Rural Youth, Students, Extension

Officials, Patients, etc.

Knowledge / Service Providers Universities, Research Institutes, Hospitals,

Government Departments, Banks, Private players, etc.

To be India’s best multi-channel quality information / knowledge

provider on rural prosperity so rural communities enable them to take

right decisions

Target Audiences and Services

Target Audiences

Farmers

Marine Fisher Folk

Micro-entrepreneurs

Aquaculture Farmers

Rural Youth

Women and Adolescent Girls

NGOs

Government Missions / Projects –

Village Contacts or contact

persons

Panchayat Leaders

Services

Agriculture Horticulture

Floriculture Marine Fisheries

Aquaculture Health

Education Employment

Early Warning/ Disaster Preparedness

Government Schemes / Entitlements

Rural Banks Schemes / Services

Panchayat Governance

Livestock

Disaster Preparedness and Pre and Post Management

Process

o Identifying same set of livelihood patterns / networks – Geographic locations

o Identifying information and training needs

o Conducting needs assessment and cross check the information and training needs

o Developing season / thematic based advisories dissemination plan

o Networking and Partnership with knowledge providers based on content dissemination plan

o Networking and Partnership with grassroots networks

o Conducting programmes using different communication media

o Documenting daily report, programme reports, programme questions and answers, media

coverage, help line questions and answers, programme outputs – audio / video / text

o Following-ups help line calls and programme participants suggestions

o Analyzing – Call listen rate, help line calls, programme queries, participants locations –

livelihood patterns – usage pattern of RF IS services, performance of each district / State

o Collecting case studies, feedback and partners opinions

o Disseminating programme activities - Rural Propoganda / Visibility – Partners Meet

Information Services – Dissemination Modes

Direct Intervention

o Audio conferences (one village or multiple villages with expert location)

o Dial out conferences (multiple individuals in multiple locations with expert location)

o Face-to-face and awareness meetings / programmes

o Knowledge on Wheels (visiting villages and farm fields providing advisories and solutions)

o Knowledge on Ocean (conducting marine fisher folk training programmes in sea)

Broadcast

o Local Cable TV – Live Phone in Programmes

o Cable TV Scroll / Flash News

o Weather based agro and marine fisheries bulletins

o Advisories through Community Radio Network / FM / AIR

o Daily advisories through newspaper bulletins

o Voice SMS (audio advisories) dissemination

Audiences Retention Programmes

o Toll Free Help Line Number, Knowledge Debates, Knowledge Quiz, Partners’ Meet, Knowledge Fair

Sample – Knowledge Partners & Grassroots Partners

o Dr. Panjabrao Deshmukh Krishi Vidyapeeth

o Marathwada Krishi Vidyapeeth

o Acharya N. G. Ranga Agricultural

University

o Krishi Vigyan Kendras

o Indian National Centre for Ocean

Information Services (INCOIS)

o Tamil Nadu Agricultural University

o Orissa University of Agriculture and

Technology (OUAT)

o Line Departments – Department of

Agriculture, Department of Animal

Husbandry, Department of Fisheries, etc.

o National Bank for Agriculture & Rural

Development (NABARD)

o Bank of India

o Convergence of Agricultural Interventions

in Maharastra (CAIM) – Krushisamrudhhi

o Farmer Associations / Fisher Folk

Associations / Vegetable Associations

o Action For Food Production (AFPRO)

o Mahila Arthik Vikas Mahamandal

o Eco Farms India Limited

o Maharashtra Orange Grower Association

(MOGA)

o “Pudhu Vazhvu Thittam” - World Bank

Project – etc.

Stakeholders Acceptance (a few samples)

Dissemination Modes and Activities

Voice SMS

Audio Conference

Live Phone-in-Programme

Text SMS – Help Line

WhatsApp – Marine Advisories

Dissemination Modes and Activities

Live Examination Coaching Class

Agro-advisories - Bulletins

Marine Fisheries advisories - Bulletins

Flash News

Scroll

Video Modules

Dissemination Modes and Activities

Knowledge on Wheels

Plant Clinics Knowledge on Ocean

Awareness – eg. Soil Sample Collection

Training – eg. Sea Safety

Dissemination Modes and Activities

Exhibitions / Knowledge Fair

Medical Camps

Veterinary Camps

Rural Propaganda

Partners Meet

Information Services – Outputs

Villages reached (Broadcast Modes) 5,143

Villages reached (Direct Intervention Programmes) 1,955

Participants participated in the Direct Intervention Programmes 50,796

Programme queries answered 19,274

Help Line calls received and answered 15,554

Voice SMS call receivers 69,078

Agro-advisories and Fisheries Bulletins disseminated (Weather based) 10,296

Knowledge Partners (Providing information and resource persons) 218

Grassroots Partners (Sharing their grassroots networks) 94

Knowledge and Grassroots Partners (dual role) 21

Media coverage 447

Benefits (Samples)

o Effective pest and disease management

o Increased income – intercropping and alternative crops

o Effective planning with forecasted weather based advisories

o Improved germination due to effective seed treatment techniques

o Effective livestock management (vaccination)

o Increased efficiency due to time and fuel saved in locating fish shoals – Potential Fishing

Zone

o Increased value of catch due to quality control measures adopted – Hygienic handling of

fish

o Accessing government schemes

o Career guidance; Preparation of model examinations / regular examinations, etc.

o Employment opportunities

o General health awareness and treatment (women reproductive health, menstrual hygiene,

breast cancer, etc.)

Thank You