Presented ByAMIYA KUMAR SAHOO

Consumer Durables

• Type of products purchased by consumers that are manufactured for long-term use• Not Frequently Purchased

Examples

Appliances, home and office furnishings, lawn and garden equipment, consumer electronics, toy makers, small tool manufacturers, sporting goods, photographic equipment, and jewelry. 

Company InformationIT consumer durable arm of Reliance Retail Ltd Subsidiary of Reliance Industries LimitedEstablished Year- April 24,2007 in DelhiCEO-Brain Bade More than 100 digital store & 60 iStores or

Apple stores 4000 products under 150 brandsPlans to sell India’s first electric car, Reva Car.

Requirement

Area of 2,000 to 3,000 sq. feet and is set up at a cost of Rs.7 to 8 million for iStores

Digital store-20,000 to 25,000 sq. ft. & investment of Rs.3000 per sq. ft

Super Facility

Experience Zones to simulate true-life conditions

Reliance ResQ –Online Solution (24*7 hrs)Extended warranty plans All the electronic durable under one roof Easy Home delivery facility. Reliable after sales services

Business Model

Product CategoryMobilesCamerasHousehold electronicsHome appliances,Computers,Gaming Office electronics equipment

MobilesMobile PhonesBluetooth Headsets

Cameras

Cam cordsDigital CamerasDigital SLR cameras

Household electronicsAudio and video products like TVs, DVD players

Electronic musical instrumentsCar audio playersLCD TVLED TV

Washing MachineWater PurifierMicrowave ovensVacuum CleanersRefrigeratorsAir ConditionersAir CoolersFansGeysersDTH

Home appliances

computersDesktopLaptopKeyboardsWebcamPrinterScannersComputer ProcessAntivirusUltra booksNotebooksTablets

Gaming

Gaming ConsolesGamesLatest Video & computer Games

Office electronics equipmentDigital ProjectorsOffice PrintersFax machinesPhotocopiersVideoconferencin

g SystemOffice chairs

Major Business LocationsHyderabadBangalore Delhi Mumbai Chennai.

Importance of “Happiness”Doing every single thing that will make its

consumers feel contented. “What is Happiness according to you?”-

Face book campaign Watch a Hollywood or a sci-fi movie on a

3DTV for 45 minutes before buying itExpert Adviser

Brand Endowersment

THANK YOU