Reliance 3G
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Transcript of Reliance 3G
8/8/2019 Reliance 3G
http://slidepdf.com/reader/full/reliance-3g 2/11
Reliance Stores covered
� Jacob circle
� Haji Ali
� Shivaji Park� Kalbadevi
� Opera house
� Chowpatti
� Fort
� Charni road
8/8/2019 Reliance 3G
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Reliance world stores
� 2 Had kiosks with laptops
� 2 had special people assigned only to explian the 3G
� Most stores had an average of 3 posters for 3G
� When asked what is 3G the general answer was that it is high speed internet at themax speed of 21.mbps
� Video calling not launched yet due to government issues and security reasons
� The staff does not have much idea regarding the application and features of 3G� Every store had different tariff plans
� No leaflets or brochures avaliable
� Most stores only talk about broadband (Netconnect) not mobile 3G
� U need to boy a reliance GSM sim card to activate 3G
� The connection gets activated within a day and internet surfing needs to be activatedseparately
� Sim card avaiable that can be used in the dongle as well as mobile phones for 3g� Network and reach is good as per the customer care with 3G
� No romaning charges Reliance 3G can be used any where in india
� no demonstration given on how 3G works on mobile only laptop in 2 stores showedhigh speed video buffering
� They also explained which handset witll enable higher speed
8/8/2019 Reliance 3G
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Airtel
� Visited 5 Airtel stores
� 2 were shut down
� Only one from the other 3 had a spearate kiosk set up to demonstrate 3G
� With laptop and speakers playing their advertisment and new tune
� The person gave a complete presentation like demonstration of the uses of 3G
� Even gave demonstration for video calling
� Showed videos buffering at high speed
� They do not have a tariff plan set up
� No idea when 3G will be launched
� Will launch 3G mobile and broadband at the same time
� When asked what is 3G ws told 3G is a brand new experince where normal 2G services areenhanced with better and faster data surfing and many more application
� The maximum speed of 21mbps can be surfed
� Showed which handset has how much speed capacity
� Normal speed on phone is 256 kbps but with 3G min speed will be 3mbps and min 21mbps
� Can surf as well as talk on the mobile at the same time it does not interrupt either
� Can download 3 mb song in 3 seconds
� Can watch Live TV and get video news alerts on 3G mobile
� No leaflets as it in not launched yet
� The store had a few posters of Airltel 3G
8/8/2019 Reliance 3G
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Airtel Stores Covered
� Tardeo(closed)
� Prabadevi(closed)
� Peninsula Chambers Lower Parel� Opera House
� Fort
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Docomo Stores visited
� Fort
� Churni Road
8/8/2019 Reliance 3G
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DOCOMO
� Both had no idea when 3G will be
launched
� They do not have 3G broadband servicesas well
� No tariff plans setup as of now
� No posters for 3g in the stores
8/8/2019 Reliance 3G
http://slidepdf.com/reader/full/reliance-3g 8/11
Summary
� More posters and leaflets need to be
printed and setup at the stores
� The customer care execs need to givemore information regarding the features
� They do not tell without being asked
� You need to probe for information� They do not tell information regarding the
features unless asked
8/8/2019 Reliance 3G
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People Response
� Targeted College Students
� Visited HR KC and Jaihind
� Most of them have herd of 3G� Not many know reliance has launched 3G
� Quite excited about Video calling feature
� Would not mind buying a Reliance 3Gconnection
� Have herd of video calling and Mobile TV
applications of 3G