STRATEGYLEIGH MCALISTER

STRATEGY?TAKE CONTROL

1978

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We all wanted to answerquestions important to

managers

1978

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1978

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1978

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1978

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AND THEN…

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AND THEN…

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BY 2005…

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BayesianAnalysis

Methods

Managerial QuestionsBest Data to Answer

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MOST RECENTLY: INVASION OF ECONOMISTS AND PSYCHOLOGISTS…

They’ve come for money.

INVASION OF ECONOMISTS AND PSYCHOLOGISTS…

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BayesianAnalysis Strategy

MethodsAnalytical

Managerial QuestionsBest Data to Answer

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MANAGERIAL RELEVANCE?Strategy

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MANAGERIAL RELEVANCE?

Strategy

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I don’t want to be a hand-maidento industry

MANAGERIAL RELEVANCE?

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My field experi-ment with price cuts eliminates

endogene-ity

MANAGERIAL RELEVANCE?Strategy

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Managerial Questions

Best Data to Answer

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MANAGERIAL RELEVANCE?Strategy

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AnalyticalHey!I’m

Strategy!

Managerial Questions

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MARKETING SCIENCE DOCTORAL CONSORTIUM

•THREE TRACKS

•ANALYTICAL MODELLING

•STRUCTURAL MODELS

•EMPIRICAL MODELS – I.E. FIELD EXPERIMENTS

Knowledge fromOther Fields Hiring PhD Training

Faculty

Submitted Papers

Review ProcessExecution qualityIdea quality

Published Papers

Promotion and Tenure Process

Knowledge fromOther Fields Hiring PhD Training

Faculty

Submitted Papers

Review ProcessExecution qualityIdea quality

Published Papers

Promotion and Tenure Process

QUESTIONS•WHO ARE WE?

•WHO CONTROLS OUR RESEARCH PROGRAMS?

•SHOULD WE MORE CONSCIOUSLY TAKE CONTROL?