Relentless Beats Web Strategy Project
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Transcript of Relentless Beats Web Strategy Project
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BANGING BEATS & DIGITAL MARKETING
SINCE 1995By: Jennifer Cooper
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ELECTRONIC DANCE MUSIC HAS BEEN
INCREASING IN POPULARITY SINCE
OVER THE LAST COUPLE OF YEARS…
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Source: Google Trends (electronic dance music)
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AND SO HAVE MUSIC FESTIVALS…
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Source: Google Trends (music festivals)
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WHICH IS GOOD NEWS FOR RELENTLESS BEATS, AS THEY PUT
ON ABOUT 20 LARGE MUSIC FESTIVALS IN ARIZONA A YEAR
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BUT NOT WITHOUT COMPETITION…
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INSOMNIAC ENTERTAINMENT
• Nationwide Music Promoter
Puts on large festivals all over
the country, many in the
Southwest region
• Competes with Relentless Beats
mostly with blog readership and for
consumers when Insomniac is
putting on a festival in close
regional proximity around the same
time.
• Insomniac has a strong online
presence with a very clean looking
website and a large advertising
budget
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STEVE LEVINE ENTERTAINMENT
• Arizona Music Promoter Puts on EDM events in popular
nightclubs in Old Town Scottsdale such as Maya and Livewire.
• Competes with Relentless Beats for same customers, as they book similar artists and tend to host events on the same night being in direct competition with another for ticket sales.
• They don’t have a very strong site and forwards customers to their Facebook page to find out more about their events.
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EL HEFE SCOTTSDALE:
RIOT GROUP ENTERTAINMENT• Arizona Night Club
Books EDM artists to play on weekends
• Competes with Relentless Beats for same customers, as they book similar artists and tend to host events on the same night being in direct competition with another for ticket sales. They are also competitors with SLE.
• El Hefe’s site is manageable, clean, and promotes the events within the site, as well as through their social media. However, they are also a restaurant so that information is included as well.
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COMPETING FOR KEYWORDS
• (INSERT ARTIST NAME) ARIZONA
• (INSERT ARTIST NAME) PHOENIX
• (INSERT ARTIST NAME) SCOTTSDALE
• MUSIC FESTIVALS ARIZONA
• EDM ARIZONA
• EDM SHOWS PHOENIX
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WHAT CAN RELENTLESS BEATS DO TO
REMAIN DIGITALLY COMPETITIVE
IN THE SATURATED MARKET OF
EDM SHOWS IN ARIZONA?
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FOR STARTERS, THERE WEBSITE
NEEDS A FACELIFT…
WHILE THE WEBSITE RANKS VERY HIGH IN RELEVANCE, THE CROWDEDNESS OF THE
LAYOUT AFFECTS CONVERSION OPTIMIZATION. MAKING THE CALL TO ACTION OF
BUYING TICKETS ON THE HOMEPAGE MORE PROMINENT WOULD MAKE THE
CONSUMERS BUYING PROCESS MORE SIMPLISTIC.
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IT WOULD ALSO HELP IF THEY INCREASED THE NUMBER OF BACK LINKS ON THEIR
PAGE TO INCREASE DOMAIN AUTHORITY. BELOW IS A CHART COMPARING
RELENTLESS BEATS TO THEIR COMPETITORS.
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RECOMMENDATION #1: START USING
PAID SEARCH
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RECOMMENATION #2: UTILIZE OTHER
SOCIAL MEDIA SITES
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RECOMMENDATION # 3:
FIX CRAWLABILITY ISSUES
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QUESTIONS ON HOW THE SEO SUGGESTIONS FOR
RELENTLESS BEATS? CONTACT ME AT (954) 806-4461