1

Relearning how

to be human @ThomasMarzano

2

3

“A brand is what

people think it is”

4

5 source: Tales from the Bazaars of Arabia

6

7

8

9

10

“Cognitive dissonance is a

discomfort caused by

holding conflicting

cognitions simultaneously” source: wikipedia

11

VIDEO: “Advertiser vs Consumer”

12 source: Facebook

13

14

VIDEO: "Online Checkout - Google Analytics In Real Life"

15 15 Source: www.shellmont.com

16

17

18

19

20

21

“The future will look

more like the past

and less like today” Stefano Marzano

22

Thank you @ThomasMarzano