S.I.W.S College ofManagement studies

Name : divya RamesH ANUMALLACLASS : f.Y.B.M.SRoll no : 14004Sub : economics

Submitted to:Prof. vinod nayak

INDEX

Sr. no.

Topics

1 Introduction

2 Company Profile

3 Management Of The Company

4 Promoters Of The Company

5 Long Term Strategy Of The Company

6 Short Term Strategy Of The Company

7 Organizational Structure

8 Functions OF All Departments

9 Human Resources Strategy

10 Product Strategy

11 Quality Of The Products

12 Marketing Strategy

13 Products Of The Company

14 Clients Of The Company

15 SWOT Analysis

16 Selection Process Of The Company

17 Facilities Provided To Employees

INTRODUCTION

We are a new international Trading Company in INDIA, MUMBAI. We have many new fashionable goods in stock.

The principle of our company is: the same goods, our price is the favorable; the same price, the quality of our goods is the top; the equal competition, our service is the best.

Our RELAX FOOTWEAR products are durable, eco-friendly, vegan, and thoughtfully & mindfully constructed, making them comparable in quality to leather and synthetic shoes but without the chemicals, cruelty, and unsustainability that are part and parcel of the manufacturing process of conventional shoe.

RELAX FOOTWEAR COMPANY manufactures and markets all types of footwear, footwear components and leather.

In addition, the Company markets products related to footwear, accessories, garments, sports goods and other merchandise.

Main Objects of the Company

The main objects of the Company as detailed in its MoA are:

To carry on business as boots and shoes manufacturers and dealers, leather merchants and manufacturers, leather dressers, and other materials, manufacturers of and dealers in rubber goods.

To carry on the business of manufacturers and dealers in machinery for the production of boots and shoes and other leather and rubber goods and to carry on all business connected therewith.

To establish and maintain shoe-repair shops and/or orthopedic departments.

Reliance on Foreign Sources of Production

We rely entirely on broad-based foreign sourcing for our footwear products. We source footwear products from independent third-party manufacturing facilities located in China and Brazil and to a lesser extent from Indonesia, Italy and Mexico.

Typically, we are a major customer of these third-party manufacturing facilities. We believe our relationships with such third-party manufacturing facilities provide us with a competitive advantage; thus, our future results will partly depend on maintaining our close working relationships with our principal manufacturers.

COMPANY PROFILE

NAME OF COMPANY : RELAX FOOTWEAR EXPORTERS

ESTABLISHED : JAN 2008

KEY PEOPLE : MR. PARAM RAPELLI (C.E.O.) PRODUCTS : SHOES AND SANDALS.

TYPE OF BUSINESS : EXPORT-IMPORT.

TURNOVER : Apprx. 30-40 Crores

EMPLOYEES : 150

REGISTERED OFFICE : 42, JOSHI STREET SECTOR-7, NAVI MUMBAI

OTHER BRANCHES : CHENNAI & HYDERABAD

TEL : 51410592 / 51410593

FAX : (020) 6602 6789

WEBSITE : www.relaxfootwear.com www.relaxfootwear.com

MANAGEMENT OF THE COMPANY

Board of Directors:The Board meets with the requirements of corporate governance and it consists of a majority of independent Directors.

Sr. No.

Name of the Directors

Residential Address

Qualf. Remuneration

1. Mr. P.P. RapelliChairman

B-787, Sushant Lok-I, Gurgaon 122002.

B.E.MBA

Rs.60 Lacs

2. Mr. Ramesh AnumallaManaging Director

Ram VillaGurgaonMahrauli Road, Sector 17, Gurgaon 122 002.

M.ComMBA

Rs.50 Lacs

3. Ms. Divya AnumallaCEO

110, Southern Avenue,4th Floor, Flats 1 And 2,Kolkata - 700 029.

M.A (Eco)DBM

Rs.30 Lacs

4. Mr. Vaibhav AnumallaCFO

3, Coral Court, SLTowers, Sector 28, Gurgaon, Haryana.

M.Com.FCADFM

Rs.28 Lacs

5. Mr. S.L. AlleDirector

306 A, Beverly Park, Part I, Gurgaon.

B.Tech Rs.20 Lacs

6. Ms. Vidya AlleIndependent Director

375, Swapna LokBreach CandyMumbai

B.A.MBA

Sitting Fees

7. Mr. P.R. VaddepelliIndependent Director

121, Maneka Heights, VashiNavi Mumbai

B.Tech Sitting Fees

PROMOTERS OF THE COMPANY

The Company was originally promoted by Leader Mr. Vaibhav. A, as its wholly owned subsidiary by the name of Relax Footwear Exporters on JAN, 2008. Consequent to the enactment of FERA, Leader AG diluted its stake in the Company to 40%. With the change in the Government of India’s Industrial Policy, the Company had a rights issue , and simultaneously made a preferential allotment of 4,714,000 Equity Shares of Rs. 10/- each at a premium of Rs. 25, which was a 100% subsidiary company of Leader . As a consequence, the total holdings increased from 40% to 51 % of the expanded capital base.

Vaibhav. A. owns 26,228,000 equity shares equal to 51% of the Share Capital of Bata Relax Footwear Exporters.

LONG TERM STRATEGY OF THE COMPANY

Companies that commit the resources to developing a systematic growth strategy consistent with their firm’s long-term objectives will be in the best position to compete in an industry that will be increasingly defined by scarcity and intense competition. Those companies that fail to develop such a strategy are unlikely to survive over the long-term. The stakes are high: the last companies standing are likely to enjoy outsized profits and strong valuations as industry competitors fall by the wayside and mineral prices escalate due to limited supply.

SHORT TERM STRATEGY

Entrepreneurs and business managers are often so preoccupied with immediate issues that they lose sight of their ultimate objectives. That's why a business review or preparation of a strategic plan is a virtual necessity. This may not be a recipe for success, but without it a business is much more likely to fail. A sound plan should:

Serve as a framework for decisions or for securing support/approval. Provide a basis for more detailed planning. Explain the business to others in order to inform, motivate & involve. Assist benchmarking & performance monitoring. Stimulate change and become building block for next plan.

A strategic plan should not be confused with a business plan. The former is likely to be a (very) short document whereas a business plan is usually a much more substantial and detailed document. A strategic plan can provide the foundation and frame work for a business plan.

A strategic plan is not the same thing as an operational plan. The former should be visionary, conceptual and directional in contrast to an operational plan which is likely to be shorter term, tactical, focused, implementable and measurable. As an example, compare the process of planning a vacation (where, when, duration, budget, who goes, how travel are all strategic issues) with the final preparations (tasks, deadlines, funding, weather, packing, transport and so on are all operational matters). A satisfactory strategic plan must be realistic and attainable so as to allow managers and entrepreneurs to think strategically and act operationally.

ORGANISATIONAL STRUCTURE

Mr. P.P. RapelliChairman

Mr. Ramesh AnumallaManaging Director

Ms. Divya AnumallaCEO

Mr. Vaibhav AnumallaCFO

VPHR

VPA/cs & Finance

GMWorks

VPMarketing

ManagerPurchase

ManagerSales

FUNCTIONS OF C.E.O.

A CEO's complete involvement in any change process in the organisation is a must.

An innovation-led change requires three fundamentals to be met: market feasibility, technical feasibility, and the appointment of a leader or the chief operating officer who is emotionally attached to the project.

It is the CEO's initiative to obtain outside information and establish technical feasibility for an idea to take the company into the future. For the product idea to get propelled, customer interaction or determining market feasibility is equally important.

A major part of the CEO's time is spent in monitoring and reviewing. But he needs to be clear on what to monitor and review. It is not the business plan, or even the cost and cash flow that is important: it is the milestones.

Once the CEO provides financial and human resources support, the resistance to such projects will diminish.

The project leader/CEO must be strong enough to stand by the team and its actions

The CEO/leader of the organisation to ensure that the dream project is given the right kind of impetus, since many are unable to foresee the benefits from such a project while still under development.

FUNCTIONS OF COMPANY SECRETARY

The knowledge that he or she acquires during training makes him or her versatile enough to carry out functions in various areas like finance, accounts, legal administration and personnel division.

Training as a Company Secretary equips a person to provide the following services.

Handling legal aspects that need to be covered for incorporation, formation, promotion, amalgamation, reorganization or winding up of a company, are the responsibilities of a Company Secretary ¨ If a company goes public, then management of the public issue falls under the ambit of a Company Secretary's responsibility. ¨

All legalities involved with inter-corporate investments and loans are looked after by a Company Secretary. ¨

All responsibilities attached to meetings of Board of Directors are attached to the Company Secretary.

He or she is responsible for scheduling them in consultation with other members of the management team, conduct the meetings and maintain all records related to the meetings.

Depending upon the needs of the company that he or she is working for, a Company Secretary is required to handle matters related to central/state sales tax, excise laws, labour laws and corporate laws.

“Looking into the details of processing applications for management appointments and their remuneration is also the responsibility of a Company Secretary”.

Responsibilities in this regard would include getting project approvals, obtaining relevant licences and permits, zeroing in on all requirements under the MRTP (Monopolies and Restrictive Trade Practices Act) and FERA (Foreign Exchange Regulation Act) 1973 and any other relevant legislation.

The Company secretary is authorized to sign the annual returns of the company, as also represent the company when a situation demands it.

Corporate Secretar ial Services a. Promotion, formation and incorporation of companies and matters related

therewith

b. Filing, registering any document including forms, returns and applications by and on behalf of the company as an authorized representative

c. Maintenance of secretarial records, statutory books and registers

d. Arranging board/general meetings and preparing minutes thereof

e. All work relating to shares and their transfer and transmission

Secretarial/Compliance Audit and Certification Services 

a. Secretarial/Compliance Auditb. Compliance certificate for companies not required to employ a whole

time Secretaryc. Signing of Annual Returnd. Other declaration, attestations and certifications under the Companies

Act, 1956

FUNCTIONS OF HR MANAGER

Development of human resources is needed by any organization if it wants to succeed in the fast-changing business environment. Organisations can prosper and progress only through the creative efforts and competencies of their human resources.

Now-a-days, organizations are becoming more and more dependent upon people. HRP is a process of identifying human resource requirements in terms of quality and quantity.

Recruitment and selection are two of the most important functions of personnel management. Recruitment precedes selection and helps in selecting a right candidate.

Recruitment is a process to discover the sources of manpower to meet the requirements of the staffing schedule and to employ effective measures for attracting that man powers in adequate numbers to facilitate effective selection of efficient personnel.

Selection is a process of “selecting a right person for right job”

The Center’s HR staff, particularly the HR Manager, has a key role in five aspects of preventing and stopping harassment and discrimination. These aspects are:

supporting management by developing Center policy and procedures for preventing and stopping harassment and discrimination;

educating staff, particularly through induction and retraining, with specialized training for line managers;

assisting management in establishing avenues of assistance at all duty stations for staff members who have experienced harassment or discrimination;

providing support and guidance to people directly involved in harassment and discrimination issues; and

providing guidance to committees investigating harassment and discrimination complaints.

FUNCTIONS OF FINANCE MANAGER

The role of finance manager in the company is an important one. The function of the finance manager is not confined to the management and making of the accounts but it also plays a major role in dividend decisions, capital budgeting decisions, capital structure outlay of the firm, decision related to the merger and acquisitions, and all the investment decisions of the firm. Thus the finance manager plays an important role in any business enterprise

The different decisions can be classified into:

The routine working capital and cash management decisions.

1. Dividend decisions

2. Investment decisions

3. Financial forecasting

4. International financial decisions

5. Portfolio management

6. Risk management

7. Cash management

On the monthly and yearly basis the manager looks into the inventory requirements, daily cash requirements, and the objectives of the firm and then plans a budget accordingly for different departments so that they receive optimum amount to carry out the activities and achieve the business objectives.

On the basis of the previous year budget utilization, different reviews and study reports prepared by the research department, finance manager prepares a budget and allocate the recourses for the coming year.

HUMAN RESOURCES STRATEGY

RELAX FOOTWEAR world’s of work is changing: outsourcing, international mobility, talent shortages, new labour laws, globalisation, shifting demographics, an ageing workforce. Where, how, and for whom, people work is, in turn, transforming company structures and cultures. Over the next decade, the convergence of dominant business, demographic, and social trends will only accelerate the changes sweeping through today's workplace.

In fact, people issues within the workplace are now a priority on the boardroom agenda. Companies have realised that a successful business depends on how you design and implement a people strategy that is properly aligned with, and supports, your business strategy. Only then can HR become an actively participating strategic business partner in implementing plans and achieving budgets.

As a result, HR leaders are under more pressure than ever to demonstrate results from their workforce practices and policies; they are being encouraged to implement people strategies that support the organisation's business objectives and increase accountability and transparency around people management and reporting. The bottom line: HR is increasingly seen as a strategic linchpin, one that needs to work closely with operations, finance, and other corporate departments to help drive business strategy and success.

Product Profile

All our products are designed as per the expert guidance provided by the professionals. These products are made according to the consultancy offered by specialists who have wide experience and have also been in this field since past many years. All these products not only provide a comfort feel and fitting but have been made keeping in mind the foot function. The foot wears designed using our expert advice provide a complete support to the foot and make the foot movement comfortable. Various features of these foot wears are:

Long term comfort

Protection against joint deterioration

Increased natural shock absorbency

Less foot and muscle fatigue

Faster recovery following injuries

Quality:

We pay utmost importance to quality as it is the life line of every business. We have also framed a quality management system which is strictly followed within the organization at each and every step. Right from the procurement of raw materials to final inspection every material is scrutinized in detail so that the best quality material is supplied. We have appointed a team of quality control inspectors who know their task and accomplish their duty with complete dedication and responsibility. All our QC inspectors are trained for European markets and testings. We strive to maintain our standards of quality by all means so that the best product is provided to our clients.

All products produced at the Company.s manufacturing units are checked for quality adherence before they leave the factory premises. The techniques used for quality checks include sampling and physical tests. The merchandise are again physically tested for quality adherence by the store managers at each retail outlet. The Company estimates that no more than 1% of the total produce of the Company contains manufacturing defects leading to rejection.

Retail outlets and dealers have been empowered by the Company to repair the Company.s products using local resources for which they are reimbursed by the Company.

Materials

The materials used to produce footwear are Leather, rubber, synthetic materials and fabrics are all mainly used for the uppers.

Each material has its own specific features, not only in appearance but also in properties, performance and treatment. The type of material used has an important influence on how long the item lasts and, often, dictates the recommended use.

However, the natural material that is most widely used for footwear is LEATHER. Leather breathes, it is soft, it has good impact resistance, it adapts perfectly to your feet.

There are various main types:

Smooth leather – has a soft surface with tiny pores, it can be shiny or matt.

Drummed leather – has a very soft and lined surface. Patent leather – has a very smooth and shiny surface; it is easily

damaged, due to chemical substances, to frost. Nubuck – is similar to suede and is easily marked even if you touch it

lightly with your fingers, but they brush off easily. Leather – a type used for the soles on formal footwear. Crust – a section of the skin, under the surface.

In our company, synthetic materials and fabrics are used for the uppers and insole or lining of a shoe. 2 most frequent used synthetic material used besides textile.

MARKETING STRATEGIES :

The 4 P’s of Marketing are:-

1. PRODUCT MIX – Product: The product range of Relax footwear comprise of

womens/ mens shoes. Its product history began in last two years and had provided Wide range of shoes. For e.g :- Resort wear, Bridal wear, Fancy wear etc…for women. Leather shoes, Office wear, sports etc… for men.

2. PRICE MIX –

Pricing: Relax footwear’s pricing is designed to be competitive to the other fashion shoe retailers. The pricing is based on the basis of premium segment as target customers. Relax footwear as a brand commands high premium.

Our Products range starts from 1000-5000 Rs.

3. PLACE MIX- Place: RELAX FOOTWEAR are distributed to Multi Brand store

front and the exclusive Relax footwear stores across countries. While this necessitates a second trip for the customer to come and pick up the shoes, it allows Relax footwear to offer a much wider selection than any of the competition

4. PROMOTION MIX- Promotion: Location, targeted advertising in the newspaper and

strategic alliances serves as the foundation of Relax footwear advertising and promotion effort. They form the prime building blocks of their portion strategy. Our brand ambassador is Kunal Kapoor.

OUR PRODUCTS:

RESORT WEAR SPECIAL OCASSION PARTY WEAR

SLIPPERS RAIN BOOTSCASUALS/FLATS

CINDRELLA WEARFANCY WEAR REGULAR WEAR

CASUALS LEATHER WEAR OFFICE WEAR

FANCY WEAR SPORTS SHEO

Our Exporters are:

China, Thailand, Australia and Malaysia.

Clients

We have a widespread client base owing to our commitment towards quality, excellence and customer satisfaction. With our wide vision and hard work, we have created a wide spread network of patrons, who have complete faith and trust on us. We always strive for new markets and clients in order to expand our operations. Please contact us in case you are looking for an association in India to reach high goals and easy solutions.

SWOT ANALYSIS :-

The Relax Footwear is closely identified with footwear by consumers

1. Strengths –

Relax footwear is strong at research and development, as is evidenced by its evolving and innovative product range. We manufacture high quality product at the lowest possible price. If prices rise, and products can be made more cheaply elsewhere (to the same or better specification).

An extensive retail network of owned and franchisee stores enables the Company to reach out to consumers across the length and breadth of the country.

The Company’s own tanneries located in Batanagar and Mokamehghat ensures uninterrupted supply of raw materials.

Six manufacturing locations enable the Company to schedule production to meet demand for a large number and varied categories of footwear.

Being a part of the Relax Shoe Organization gives the Company access to new designs, brands and production technologies.

2. Weakness –

The organization does have a diversified range of shoe products. However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes.

3. Opportunities-

The business could also be developed internationally, building upon its strong global brand recognition. There are many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers.

India is a very large market and offers good demand potential for footwear which is an item of mass Consumption.

Low per-capita footwear consumption in India provides opportunity to the Company which has large production capacity spread over six locations

The Company sees potential in leveraging the Relax brand for marketing other merchandise consumer products

4. Threats-

Relax footwear is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that Relax footwear may be manufacturing and/or selling at a loss. This is an issue that faces all global brands.

The Company faces competition from the unorganized market which is able to sell footwear at low cost due to lower overheads and manufacturing costs.

Opening of the Indian market to imports has resulted in the Company facing competition from cheap imports

EXPORTS IN OTHERS COUNTRIES

SELECTION PROCESS OF EMPLOYEES

JOB ANALYSIS

ADVERTISING THE JOB

EMPLOYMENT TEST

INTERVIEWS

MEDICAL CHECKUP

JOB OFFER

FOLLOW –UP

FACILITIES PROVIDED TO OUR EMPLOYEES

1. Learning/Training.

2. Career Development.

3. Potential Appraisal.

4. Performance Improvement.

5. Multi Disciplinary Approach.

6. Development of Team Spirit.

7. Employee Welfare.

8. Long Term Benefits.

FINANCIAL STATEMENTS OF THE COMPANY

PROFIT & LOSS A/C for the year ended 31st Mar 09.

PARTICULarS AMT (RS)

AMT(RS)

PARTICULarS AMT(RS)

AMT(RS)

To Wages 84,000 By Gross Profit 5,00,00,000

To Salaries 90,00,000

To Printing &Stationery

50,000

To postage 10,000

To Advertising 2,02,00,000

To Sundry Exp 25,000

To Insurance 1,00,00,000

To dep:-

Furniture 7,20,000

Machinery 55,000 8,05,000

To Int on Bank loan

7,20,000

To Office Exp 80,000

To Legal Exp 40,00,000

To sales Tax 1,25,000

To Net Profit 56,10,000

5,00,00,000 5,00,00,000

Balance Sheet as on 31 st Mar 2009

Liabilities amt(rs)

amt(rs)

assets amt(rs)

amt(rs)

Capital Machinery 92,50,000

P.P Rapelli 20,00,000 Less:Dep 7,50,000 1,00,00,000

A.R Ramesh 20,00,000 Furniture 1,45,000

A.R Divya 20,00,000 Less:Dep 55,000 2,00,000

A.S Vidya 20,00,000 Land & Building

4,00,00,000

U.M Vishal 20,00,000 Bills Receivable

75,00,000

A.R Vaibhav 20,00,000 1,20,00,000 Cash in hand

56,10,000

Bank Loan Closing Stock

45,000

Bank of Baroda

30,00,000

HDFC Bank 25,00,000

Standard Chartered

25,00,000 80,00,000

Bills Payable 2,00,000

Sundry Creditors

3,50,000

Shares 8,00,00,000

Capital Fund 4,95,800

2,02,00,000 2,02,00,000