Relationship Of Facebook Activity And Narcissism Among

Second Year Students Of Associate In Multimedia

Technology Under The College Of Computer Science Of

University Of Makati Suicide Club

Jennelyn Cuentas

Easter Arrianna Llantada

Erica Del RosarioGlorelynn Tabajunda

Introduction

@ In 2004 Facebook was first introduced to the world as a simple networking site but now, it has revolutionized into a more complex form of communication and has advanced its features luring more people to be a loyal subscriber to the site.

@As of May 2013, it has reached 1.1 billion users and among those users, teens are found to be the most active.

@ The activities that can be done on Facebook ranges from simple status update to uploading recent pictures to playing games providing entertainment, self-identity gratification social compensation, and communication.

@ Facebook use is motivated by the need to belong and the need for self presentation .

@ However the need for self presentation is being overly satisfied by the utilization of this site that often leads to a personality disorder construct called Narcissism.

@ Study suggests that Facebook might be a useful tool fro detecting whether someone is a narcissist and the things that are found on someone’s profile can be correlated with Narcissism.

Statement of the ProblemThe study aims to determine the relationship between Narcissistic personality disorder and the social media site called Facebook among the second year students of Associate In Multimedia Technology under the College of Computer Science of University of Makati.

It seeks to answer the following:

1. What is the demographic profile of the respondents of:

a. Ageb. Sexc. Number of hours spent on Facebook per week

2. What is the level of narcissism among second year students of Associate in Multimedia Technology under the College of Computer Science at University of Makati

3. Is there any significant relationship between the degree of Facebbok activity and the level of Narcissism?

Hypothesis/Assumption

The study intends to test the following hypothesis:

Alternate Hypothesis:

There is a significant difference between the frequency of Facebook activity and narcissistic tendencies.

Null Hypothesis:

There is no significant difference between the frequency of Facebook activity and narcissistic tendencies.

Theoretical FrameworkSocial Exchange Theory

@ is kind of like the mathematical and logical side of a relationship. We add and subtract points for the following: how much effort are we putting into the relationship versus how much effort our companion is contributing, what we feel we deserve in a relationship and how likely is it that we could find a better relationship.

@The theory also applies to Facebook, because it breaks down the main human factors involved in forming relationships with a gain to both sides. The desire of belonging to a group and the wish to share experiences and to connect is such a great emotional benefit that it has made Facebook, successfully beyond what anyone could have imagined.

@ This study, however, was a combination of both psychological and communication aspects of social media, analyzing a growing trend of Internet self–publication and discussing the motivations for their postings, more specifically by taking a particular psychological disorder, NPD and examining the potential development of its traits in an individual avenue of social media, Facebook

Conceptual Paradigm

Scope and Limitation

@Some of the limitations that will exist throughout the study is the social media to use which is Facebook. Since Social media coves too many aspects and denomination , researchers are limitation, researchers are limited to choose only one that really affects one personality.

@The individuals who will selected for the study are only those who are enrolled as second year under the course of Associate in Multimedia Technology in the University of Makati.

Significance Of The StudyThis section will offer a clear view about the linkage between Facebook and narcissism to provide a better understanding of the issue to various individuals that may be concerned with this kind of matter. @The study will raise awareness to the students about the issue especially that they are the group of people who are most active online. This will also benefit them the most because it will help them to understand the effect of this action to their development and give them information about the factors that can be a cause of narcissism.In this study, the parents can gain new knowledge on how they can be more responsible in allowing their child regarding the use of the social media site, Facebook. @This study will give information to the teachers about Facebook and the effects of this to the personality of the students. As second parents, teachers can also give students the guidance they need on the internet.   

@The result of this study will also help the school administration in setting up a suitable counseling service at school that facilitates the expansion of the pupil’s view of life, enlarges his repertoire of coping resources and enables him to make choices for change in himself, the situation and the environment, without destructive consequences to self or others. @The process and outcome of this study will produce a great satisfaction, competence and professionalism to the researchers. Also, this will inform them the importance of regulating their Facebook usage as they are Facebook subscribers themselves. @For the future researcher, this study can be used as a reference for their future researches. 

Review of Related Literature

@ The first two parts of this review of the literature will describe three types of research: research on Facebook Activity, research on Narcissism and research about the relationship on both areas. Each section will summarize the assumptions and major findings of these types of research. The third part of this literature review is a summary of research on effective problem solving.

Facebook activity

@Different researches were conducted with the purpose of finding on how accurate is the measurement of facebook activity done by individuals. “Facebook use” has been measured variously using categorical, interval, or ratio scales with different degrees of sensitivity. In the study of Psychology of Popular Media Culture,the respondents were asked,

@ for example, to provide details of the average number of minutes they spend online in a typical day, month, or year; or, instead, to identify whether they use the site (or elements of it) “never,” “seldom,” “sometimes,” or “frequently,” without clear guidance provided on the frequency of usage that might exemplify each of these categories

@ In addition, sampling or screening might involve identifying whether potential participants are “regular users” of the site, with no clear definition provided about the level of activity that this would entail. Not only do these inconsistencies and methodological issues make both interpretation and meta-analysis challenging, but they also pose obvious threats to studying reliability and validity (a problem also confounded by the fact that the majority of the studies use self-report survey data). (Anderson, Fagan, Woodnutt and Premuzic 2012)

@ The April 2012 issue of the journal Psychological reports, published an article that uses the new measure called the BFAS, short for the Bergen Facebook Addiction Scale

Antecedents of Facebook Use@ The article of Danah Boyd (2007) says that Facebook is particularly popular with young people especially those in college or university (perhaps reflective of its roots in the student community.

@ The study of Macquarie Research, a research team in America,that people tend toward passive activities on Facebook, spending more time browsing updates and pictures of others than on posting their own updates or photos or using apps.Women are more likely to post content than males (20% to 17%), while men were more interested in reading or responding to others' updates (33% to 28%). Women are also leading the charge onto mobile on Facebook. Some 61% of women are going on to Facebook mostly via mobile compared to 51% of men, and in a year's time 76% expect to log in mainly on mobile devices versus 62% of men.

Factors affecting individual to use Facebook

@ A chapter from a research made by Psychology of Popular Media Culture found out that general Internet use has been found to meet both users’ interpersonal need as well as their need to build and maintain relationships in virtual communities that is, maintaining virtual networks has become an end in itself. This may be explained, at least in part, by evidence that suggests users of digital media “respond to computerized devices in the way they do to people.”

@ Ashwini Nadkarni, M.D. and Stefan G. Hofmann, Ph.D. proposed a model of FB use in their article. According to this model, FB use is primarily motivated by two basic social needs: (1) the need to belong, and (2) the need for self-presentation. The need to belong refers to the intrinsic drive to affiliate with others and gain social acceptance, and the need for self-presentation to the continuous process of impression management. These two motivational factors can co-exist, but can also each be the single cause for FB use.

Narcissism and Facebook

@ Examination of the interpersonal possibilities offered by Facebook as well as the limited extant research suggests several tentative hypotheses about Facebook behaviors and the two aspects of narcissism under investigation.

@ Initially, individuals who are high in GE will want to gain the attention of the widest audience possible (Ackerman et al., 2011).

@ On the other hand, Ackerman et al. (2011) found that EE tended to be associated with anti-social behaviors that indicate that others should cater to the narcissist’s needs without any expectation of reciprocity.

Synthesis of the Review

The literature reviewed suggests that social networks such as Facebook provide unique insights into the relationship between the degree of facebook activity and narcissistic tendencies seen in a particular individual and at the same time a facebook user. The literature reviewed in this chapter presents evidence as to how individuals can freely expose themselves through their facebook activity.

Research Design@This research design will make use of a descriptive research. A descriptive design will be selected because it provides an accurate portrayal or account of the characteristics

Respondent@ Twenty Five percent of the population of the second year students of University of Makati under the course Associate in Multimedia Technology will be invited to take the test

Data Collection and Instrument

@ Contains Narcissistic Personality Inventory, a standardized test of test that will determine their narcissistic tendency and Facebook Activity Test that will act as an assessor of how active they are on Facebook. In addition, the survey also contains demographic question asking the participants to list their age and gender.

* Facebook Activity Test* Narcissism Personality Inventory* Locale of the Study* Reliability* Validity* Ethical Considerations