rel=alternate, hreflang=x - International Duplicate Content Issues
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rel="alternate" hreflang = "x" International Duplicate Content Issues and other International SEO Tips Peter Handley Director of SEO, theMediaFlow www.themediaflow.com @ismepete #SearchLondon
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19-Oct-2014 -
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How to use rel="alternate” to prevent International content duplication issues. Get the right content ranking in the right regions and languages
Transcript of rel=alternate, hreflang=x - International Duplicate Content Issues
rel="alternate" hreflang = "x" International Duplicate Content Issuesand other International SEO Tips
Peter HandleyDirector of SEO, theMediaFlowwww.themediaflow.com
@ismepete #SearchLondon
is me pete?
Director of SEO at theMediaFlow
Responsible for strategy and deliveryKlout says I’m influential about rum (and
SEO/Internet Marketing) SEOing since 2006
@ismepete #SearchLondon
WHATis rel="alternate" hreflang = "x"?
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WHYuse it?
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HOWto do it
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How I Mapped It
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Use Your<head>
<head> Implementation
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<link rel=”alternate” hreflang=”en” href=”http://www.themediaflow.com/” /><link rel=”alternate” hreflang=”en-gb” href=”http:// www.themediaflow.com/uk/” /><link rel=”alternate” hreflang=”en-au” href=” http://www.themediaflow.com/au/” />
<link rel=”alternate” hreflang=”en” href=”http://www.themediaflow.com/seo/” /><link rel=”alternate” hreflang=”en-gb” href=”http:// www.themediaflow.com/uk/seo/” /><link rel=”alternate” hreflang=”en-au” href=” http://www.themediaflow.com/au/seo/” />
PUT IT ON EVERY INTERNATIONAL VERSION OF EACH PAGE
<link rel=”alternate” hreflang=”[Region/Language]” href=”[URL]” />
AnEasierWay
XML Sitemaps
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CREATE A SITEMAP FOR EACH WEBSITE
<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:xhtml="http://www.w3.org/1999/xhtml">
<url><loc>http://www.themediaflow.com/</loc><xhtml:link rel="alternate" hreflang="en" href="http://www.themediaflow.com/" /><xhtml:link rel="alternate" hreflang="en-gb" href="http://www.themediaflow.com/uk/" /><xhtml:link rel="alternate" hreflang="en-au" href="http://www.themediaflow.com/au/" />
</url><url>
<loc>http://www.themediaflow.com/seo/</loc><xhtml:link rel="alternate" hreflang="en" href="http://www.themediaflow.com/seo/" /><xhtml:link rel="alternate" hreflang="en-gb" href="http://www.themediaflow.com/uk/seo/" /><xhtml:link rel="alternate" hreflang="en-au" href="http://www.themediaflow.com/au/seo/" />
</url></urlset>
Set <loc>, rel="alternate" & hreflang for each <url>
HREFLANG XML Tool
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OR
Use our HREFLANG Tool:
http://bit.ly/hreflangtool
RESULTSyou should see
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We wanted:
To Be:
But mostly got:
For the majority of terms, the right URL displays, but not for every search
We are still seeing some examples of:
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Overall Organic Traffic.com organic.co.uk organic.com.au organic
Organic Traffic Impact
KINKSto iron out
As a workaround, we’ve now deployed:
To Be:
Or hopefully it might start to pull:
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International SEOTips
Resources:Google Webmaster Tools Support - rel="alternate" hreflang="x"http://support.google.com/webmasters/bin/answer.py?hl=en&answer=189077
Google Webmaster Tools Support - Sitemaps: rel="alternate" hreflang="x"http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2620865
An International SEO Implementation Tale – Sitemaps: rel="alternate" hreflang="x"http://www.themediaflow.com/2012/08/an-international-seo-implementation-tale-sitemaps-relalternate-hreflangx/
Google Webmaster Central Blog – Multilingual and multinational site annotations in Sitemapshttp://googlewebmastercentral.blogspot.co.uk/2012/05/multilingual-and-multinational-site.html
Pierre Far, Google Plus - Titles and rel-alternate-hreflang annotationshttps://plus.google.com/+PierreFar/posts/baNJFxhku7i
HREFLANG Sitemap Toolhttp://www.themediaflow.com/resources/tools/href-lang-tool/ / http://bit.ly/hreflangtool
Image Sources:Flags - http://www.flickr.com/photos/borkurdotnet/691053039/Lego - http://www.flickr.com/photos/oskay/265900118/Road signs - http://www.flickr.com/photos/kylemackenzie/3576131493/Head in Hands - http://www.flickr.com/photos/proimos/4199675334/Iron - http://www.flickr.com/photos/akeg/460838488/World through a lens - http://www.flickr.com/photos/elwillo/5386479033/Question Mark - http://www.flickr.com/photos/drachmann/327122302/
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Thanks for Listening!
Let me know if you have any further questions:
@ismepete
www.themediaflow.com
@ismepete #SearchLondon
