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Rejuvenating Downtowns: Lessons from Sacramento Heather Fargo Former Mayor City of Sacramento,...
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Transcript of Rejuvenating Downtowns: Lessons from Sacramento Heather Fargo Former Mayor City of Sacramento,...
Rejuvenating Downtowns: Lessons from Sacramento
Heather FargoFormer Mayor
City of Sacramento, California
River DistrictPolicy Framework“Setting the Table” River District
Specific Plan Special Planning
District Design Guidelines Historic Landmarks Finance Plan
RailyardsPolicy
Framework Specific Plan Development
Agreement Infrastructure
DesignOwner
Participation Agreement
Downtown Activation Strategy- Focus the approach on key areas
- No need to wait for big projects
- Demand shows enough space exists
- Deliver something different that is not offered in suburbs
InitiativesRetail RecruiterFocused Incentives Infrastructure StudyStreet Aesthetics Increase HousingRefocus on the GridReintroduction of
Vehicular Traffic
CORE STRATEGIES• Plan broadly and long-term; Implement
incrementally• Maximize resources• Work across and around• Aggressively pursue opportunities• Strengthen connectivity between areas• Don’t lose focus
• Don’t lose focus
J Corridor
Elks
• Grand listed structure two blocks from Capitol
• Retrofit of ground floor from small interior offices to destination restaurant
• Catalyst for retail and office leasing in rest of building
• Loan repaid with building’s success; restaurant guaranteed operation for 10-years
Citizen Hotel
• 197-rooms, signature restaurant and unique outdoor dining
• $9.85 million project-related tax increment pledged back to project
• Catalyst project adding street-level vibrancy and activity
• Forgivable loans for structural/historic elements
• Permanent loans repaid with share of hotel and restaurant revenues
• Opened 2008
J Corridor
19
Esquire /IMAX• New architectural elements
inspired by historic art deco facades, theater marquees
• $6 million Agency funds used for public elements – upgraded streetscape, artwork, historic preservations
• Developer tax increment guarantee key to public assistance.
• Adjacent to convention center and convention hotels
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Public Market – Sheraton Hotel• Unique Non-profit
corporation ownership
• Innovative jacking technique to transfer loads to new framework
• Active historical use reinvented for today’s needs
• Convention hotel with a boutique feel
• Activates city’s main arterial
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Ransahoff’s – Pyramid Brewery• Former department store &
restaurant
• Forgivable loan structure for preserving the historic and stabilizing building
• Incorporation of historic blade signs, retractable awnings, mezzanine
• One-block from state capitol
• Attraction of a flagship brewery
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Elliott Building- East End Lofts• Former automobile showroom
• Downtown’s mixed-use project w/ residential, retail and office on one of City’s busiest intersections
• Historic value with contemporary excitement
• Ground floor retail - PF Chang, Mikuni’s, Design within Reach
• Catalyst for similar privately financed mixed-use projects in following 2-year period
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REA Building- Mixed-use Office
• Adjacent to train depot & future intermodal site
• Severely deteriorated building structure rescued from demolition by local developer
• Public/private funds combined with historic tax credits
• New transit serving retail and commercial office
•Workshop held in October 2004•250 Community members in
attendance•Follow up session in December
2004•Council Action Plan in January
2005
JKL Corridor Vision Summary