Reinvention of social enterprises from Nicaragua, Honduras ...
ReInvention and Social Media
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Transcript of ReInvention and Social Media
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Social Media and ReInvention
Rich NadwornyDigaliciousMarch 22, 2010
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Why You Are Here
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You Either
• Don’t have a job but want one• Have a job but want a new one
In either case, you need someone to notice you
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Job hunting is like dating:
So how attractive are you?
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Job hunting is like dating
Most of us don’t look like this
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Or this
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When it comes to work, most of us look like this
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Or this
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If you’re going to Reinvent Yourself, you have to make yourself
more attractive
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This is not about cosmetic surgery
It’s about making yourself more interesting
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Figure OUT• What are YOU interested in?• What could YOU become a leader in?
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How does this help a job search?
• It shows Passion• It shows Initiative• It shows Focus
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So what does this have to do with social media?
Social media will give you • A Platform• Connections• Relationships• The biggest megaphone you could ever
hope for
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Blog
• It gives you a place to show your expertise and passion
• It gives you a place to point people to• It makes you become disciplined• It makes you a better writer
(communicator, storyteller)
Your blog is your base.
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Julie Powell
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Video
• For the more tech or performance oriented
• YouTube is a huge mouthpiece
• Opportunity to go viral• Key: NEVER be boring
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Gary Vaynerchuck
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• It’s not about numbers
• It’s about the right connections
• Follow the leaders in your area
• Find ways to engage with them
• One of the BEST ways to stretch your network
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There are others:
• LinkedIn• Facebook• Flickr• Foursquare• SlideShare• Plancast
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If you want to use social media you have to PARTICIPATE
Remember, it’s not all about you
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Be Generous
• Comment on blogs (regularly)• ReTweet or answer questions on Twitter• Share things you’ve found
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• Funny• Nice• Generous• Smart
Act the way that makesyou attractive
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Now who wouldn’t like someone like that?
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So what the heck does all this have to do with a new career?
• Energizes you while you’re looking• A novel way to ask people for help• Meet people you might never have
otherwise met
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Okay, the job part
• It gives employers a GREAT picture of who you really are
• It shows them that you GET new media (while some of them don’t)
• If your passion connects with your job interest, it makes you a LEADER
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It makes you more ATTRACTIVE, in every way.
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Local examples
Rob Smart Sustainable Food
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Local examples
Michael Martine – Blogging
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Local examples
Dan York – VOIP
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Laura Gainor
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Homework Assignments
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Homework Assignments
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Go to http://search.twitter.com
Homework Assignments
Search for something you’re interested in
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Go to Twitter
Homework Assignments
Search for people who are interested in your passion
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Rich NadwornyDigalicious – Digital Strategy and Marketing
Twitter: @rnadwornyWeb: http://www.digalicious.comBlog: http://digitalstrategy.typepad.com