Reinventing Retail
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PRESENTS RETAIL R INVENTING E The technology of how we shop
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A look at how emerging technologies will change the experience of shopping in the near future. Presented at the Future Perfect Retail conference, October 2013. Developed by Moonshot, the innovation lab at Barkley.
Transcript of Reinventing Retail
PRESENTS
RETAIL R INVENTINGE The technology
of how we shop
RETAIL R INVENTINGE
2
image of exhibition
RETAIL R INVENTINGE
THE DIGITAL AGE
1992
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RETAIL R INVENTINGE
DIGITAL IS DEAD
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RETAIL R INVENTINGE
THE POST-DIGITAL AGE
2013
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RETAIL R INVENTINGE
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RETAIL R INVENTINGE
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BARKLEYUS.COM/TECHROADMAP
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INTELLIGENT THINGS
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RETAIL R INVENTINGE
COMPUTER VISION
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RETAIL R INVENTINGE
3-D SCANNING AND PRINTING
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RETAIL R INVENTINGE
MOBILE SHOPPERS
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RETAIL R INVENTINGE
SHOPPER ANALYTICS
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RETAIL R INVENTINGE
BUDGET FOR INNOVATION
11%
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source: “Benchmark Your Marketing Innovation Culture,” Forrester Research, August 2013
RETAIL R INVENTINGE
BUDGET FOR INNOVATION
70 / 20 / 10
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source: “Benchmark Your Marketing Innovation Culture,” Forrester Research, August 2013
NOW NEW NEXT
RETAIL R INVENTINGE
IN-STORE EXPERIENCE
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RETAIL R INVENTINGE
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IN-STORE EXPERIENCE
RETAIL R INVENTINGE
NO-BOX RETAILING
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RETAIL R INVENTINGE
NO-BOX RETAILING
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RETAIL R INVENTINGE
NO-BOX RETAILING
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RETAIL R INVENTINGE
NO-BOX RETAILING
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RETAIL R INVENTINGE
CONFIDENCE BEFORE COMMITTING
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RETAIL R INVENTINGE
MOBILE ENGAGEMENT
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89%source: Nielsen, 2012
of smartphone users use their phones at retail
RETAIL R INVENTINGE
MOBILE ENGAGEMENT
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source: “Sprint Mobile Moment of Truth Study,” August 2012
RETAIL R INVENTINGE
MOBILE ENGAGEMENT
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amazon.com
groupon
target
QR Reader
yelp
ebay mobile
google shopper
foursquare
red laser
walmart mobile
0% 7.5% 15% 22.5% 30%
6%7%
8%8%8%
9%9%9%
11%11%
18%26%
source: “Sprint Mobile Moment of Truth Study,” August 2012
RETAIL R INVENTINGE
MOBILE ENGAGEMENT
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source: “Sprint Mobile Moment of Truth Study,” August 2012
Buy In-Store
No Influence
Buy at another store
Buy online
MOBILE SHOPPERS ALMOST 3X TIMES MORE LIKELY TO BUY IN STORE THAN ONLINE.
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MOBILE ENGAGEMENT
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RETAIL R INVENTINGE
“THE BEST WAY TO PREDICT THE FUTURE
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IS TO INVENT IT.”
Alan Kay Computer Pioneer
RETAIL R INVENTINGE
“IF YOU DON’T INVENT THE FUTURE,SOMEONE ELSE WILL.”
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Mark Logan Computer Geek
@mloganbit.ly/marklogan
