Reinhart FoodserviceThe Value of Product Content

© 2018 1W orldSync2

Meet the Participants

Reinhart Sales Operations

• Meagan Brasier

Reinhart Product Information

• Amanda Ziehme

• Janis Lichtie

• Mary Eiken,

• Cindy Boos

Supplier Community

• Brand Owners

• Category Managers

• Master Data Managers

• Marketing Managers

1WorldSync

• Theresa Bearb

• Dustin Lane

© 2018 1WorldSync

Reinhart Foodservice

Maximizing your financial potential through

product content

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Improve your product presence in our online sales platforms for customers

Streamline the maintenance and sharing of impactful content that distributors need

Establish a single portal of master data entry

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Why Adopt Standardized Product Content Syndication

© 2018 1W orldSync5

Product Content is the Communication of Value

Decision Making

(Discover)

Planning

(Utilize) Positioning

(Improve)

Reinhart uses product content to find value from vendors, and

communicating value to customers

FINDING VALUECOMMUNICATING

VALUE

© 2018 1W orldSync6

How Content Shapes Product Communication:

Integrated Marketing

Across All Devices

Clear and

Concise

Content

Encompassing and

Transparent

Content

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Content Importance Closer Look: Mobile Applications

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Content Importance Closer Look: TRACS Direct

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What are the Results?

Content Creates Growth

No Content Leads to

Losses

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1WorldSync

Enabling efficiency through content

standardization

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© 2018 1W orldSync11

Synchronizing Product Content: Overview

Supplier

Enriched Content

Standardization

Platform

Synchronization Process

Operator

Level

Distribution

Master Data Mgmt

System

FINDING VALUE COMMUNICATING VALUE

Set of Attributes Core: Identification, logistic, classification

Marketing: Message, Usage, Channel, Contact

Nutritional: Nutrition, Ingredients, Allergens

Regulatory: Hazmat, Certifications

Images: Product and Promotional Images

• GOAL: Synchronize product content including core, marketing, nutritional

values, and images with all suppliers

© 2018 1W orldSync12

Synchronizing Product Content: Impact on Vendors

Vendors Control the Content (Images, Marketing Message,

Nutritional Facts, Regulatory

Requirements)

Reinhart Controls the

Content Exposure Reinhart category management

product marketing

Update Content

in your System

Content is Updated in

Reinhart’s system

© 2018 1W orldSync13

Centralize Product Content

1WS Solutions: Data Loading and Maintenance Services, Item

Management UI, Image Hosting, Machine to Machine Connections

1WS Education: Tailored Training, Industry Webinars

1WS Reporting: Data Quality Diagnostic, Remedy and Presence

Contact: businessdevelopment@1worldsync.com

Centralized

DatapoolSupplier

Driven

Multiple

Recipients

© 2018 1WorldSync

Moving Forward

Timeline of adoption for 2018

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Timeline for Compliance:

October 31st, 2018

Establish internal work flow to

continue GDSN maintenance

and monitor content quality

Now

Review Reinhart GDSN

Requirements and

Supplier Set-up

August 31st, 2018

Get Access to GDSN

Data Pool

September 30th, 2018

Complete Education &

Training on Sending

Content

Visit Reinhart’s

Landing Page

HERE

1WorldSync supports you each step of the way

businessdevelopment@1worldsync.com

Sign up for

1WorldSync Solutions

HERE

Register for training

HERE

Reach out for our DQ

Services

HERE

1 2 3 4

© 2018 1W orldSync

1. Obtain a valid GS1 US company prefix

2. Create Product and Global Location Number (GLN)

1. All products must be barcoded using a valid GS1 US prefix and follow GS1

measurement standards

3. Create Global Trade Item Number (GTIN) for all products

4. Select a GDSN certified Data Pool Provider

1. To join 1WorldSync’s data pool, contact 866-280-4013 or email;

businessdevelopment@1worldsync.com

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Where to Begin

For more information, contact your data pool provider or visit

www.gs1us.org

© 2018 1W orldSync

1. Visit the Reinhart landing page to review our Implementation Guide and

attribute listing

2. Complete the Reinhart Trading Partner Form; available on the landing

page

3. A subscription will be created for your Information Provider GLN

4. Publish ALL products as Initial Load to the Reinhart GLN:

0016563000012

5. Published product records will be audited for mandatory core,

marketing, nutritional attribute values, and images

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Steps to Synchronize – All Suppliers

© 2018 1W orldSync

Publish IMA (Independent Marketing Alliance) private labeled products to the IMA GLN as well as the Reinhart GLN

Publish with Brand Owner GLN set to the IMA GLN

IMA GLN: 0822486100018

Reinhart GLN: 0016563000012

Publish Reinhart Ebrand private labeled products to the Reinhart GLN with Brand Owner GLN set to Reinhart GLN

Eagle Ridge, Eagle Ridge Legacy 72, Eagle Ridge Prepared

Nautifish

Good Roots

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Additional Steps – Private Label Suppliers

© 2018 1W orldSync

Reinhart Foodservice Team

Email: rfsgs1@rfsdelivers.com

Call: 608-793-9399

Reinhart Landing Page https://www.1worldsync.com/community/customers/reinhart-foodservice/

1WorldSync Team

Technical Assistance: technicalsupport@1worldsync.com

Data Sync Advisor: tlyons@1worldsync.com

Business Team: businessdevelopment@1worldsync.com

Call: 866-280-4013

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Resources