Reimagining Your Senior Center · Webinar Tips We recommend that you listen to the webinar over...
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3/10/2016 1 Reimagining Your Senior Center Presented by Pat Bohse, President Bohse & Associates, Inc. Webinar Tips We recommend that you listen to the webinar over your computer speakers. Your microphone or telephone will muted but you can ask questions throughout the webinar, as shown on the next slide.
Transcript of Reimagining Your Senior Center · Webinar Tips We recommend that you listen to the webinar over...
3/10/2016
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Reimagining Your Senior Center Presented by
Pat Bohse, President
Bohse & Associates, Inc.
Webinar Tips
We recommend that you listen to the webinar over your computer speakers.
Your microphone or telephone will muted but you can ask questions throughout the webinar, as shown on the next
slide.
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Please feel free to ask your questions by using the Questions box on the Control Panel
This orange button on
the upper right of your
screen shows or hides
the control panel.
Type your questions
and comments here
and press send.
Learning Objectives
To learn more about Senior Internship
Programs
To explore the concept of Pop
Up Centers
To understand the necessity of a strategic plan
To adopt a new approach to customer
service and data collection
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42 years in the aging field
14 years as Director of Senior Services
in New Jersey and New York City (1975-1990)
25 years as a management consultant, working with not-for-profits and government, specializing in the field of aging
12 years as the Association Manager the 21 AAA’s in New Jersey
3 years as the Executive Director of a nontraditional social education center called SCAN (Social Community Activities Network), for people 50 years and older, located in a mall in New Jersey
Background It’s all about time!
Aging by the Numbers
From: Administration for Community Living | Administration on Aging | Office of Nutrition and Health Promotion Programs
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Vision Mission Purpose
Are you a service model or do you
produce outcomes for a targeted audience?
Explains why you exist today. Who are you, What
services does the organization currently
provide, Where and Why
Describes your dreams for the organization in the future. It is a
statement of what you hope to achieve within the next three to five years.
Reimagine Your Business Model
A strategic plan includes: Developing key goals and objectives Conducting a SWOT Analysis
Strengths, Weaknesses, Opportunities, Threats Understanding who your competition is Demographics and audiences (present and future customers) Funding Development Plan Leadership and staffing Partnerships (present and future) Services ( present and future) Marketing Plan Tactical Plan (strategies to accomplish goals with a timeline, human resources
and $)
New Opportunities Using a Strategic Plan
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50 years of experience in providing services
in the community.
A trusted community resource.
Senior Centers and Meals on Wheels programs are recognized as national brands.
After the Medicare Part D campaign senior centers were identified as the go-to group who had boots on the ground and who can get the job done.
Strengths …
Senior Centers will play a bigger role as the gateways
to the nation’s aging networks
Confusing sponsorship models
Nonprofits vs. Government models vs. Park and Recreation Departments and others
Limited Funding Use of technology Programming Days and hours of operation Investment in staff training and staff growth opportunities Marketing Standard Operating Manuals Succession Plans for Key staff and Board members
Weaknesses…
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Being able to overcome the public misconception of Senior Centers
Competition for the Baby Boomer market
Brain drain of seasoned professionals
Lack of diversified funding
Not being able to provide meal choice
Lack of sensitivity to seniors’ physical and medical challenges
To be able to change the terminology of who you serve from participants/clients to customers.
To work with new partners who can complement what you do.
To secure new funding (private pay and insurance reimbursement)
To provide educational classes to the general public.
To rethink how, when and where you can deliver services:
Satellites
Non traditional locations (malls, libraries, community centers)
One Stops
Pop- Up Centers
I believe that we are only limited by our own imaginations so the opportunities are endless.
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Centers of Excellence Community Center Wellness Center Lifelong Learning/Arts Continuum of Care/Transitions The Next Chapter Entrepreneurial Model Café Model
New Models Taskforce Final Report, National Institute of Senior Centers
Existing Models
They are located in under-served communities for a short period of time.
The purpose is to bring services, programs and community partners to them.
SCAN developed a new division where we go to customers called SCAN on Wheels.
We found a community partner who let us use their facility for four hours a day for one day per week and we brought the rest of the team with us.
We were able to qualify 20 seniors for services that they did not have and we were able to quantify how much money we where able to bring into the community.
We were able to attract non-traditional funders for the project.
We were able to get great media coverage because it told a good story about people.
We are in three communities in 2016 and we have a waiting list for 2017.
New Model : Pop- Up Centers
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Your Leadership Board of Directors/County Commissioners
Role of the Executive Director/Program Directors
Advisory Councils
Customers: Mature/Silent generation
Baby Boomers
Caregivers
Reimagine…
Staff
Invest some time and money into training them about the history of the aging, develop their
leadership skills and expose them to the aging networks.
Use consultants and/or specialists to get projects completed.
Create a Senior Citizen Internship Program
Two must positions for the future are :
Marketing /Social Media
Fund/ Friend Developer
Reimagine…
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Volunteers Make sure that you have a formal Volunteer
Program to capture hours.
Ask the questions:
What do you need them to do?
Where will you find them?
How can you value their time as a match ?
SCAN’s Senior Citizen Internship Program
Reimagine…
Do a needs assessment of what projects you need completed.
Develop a job/project description.
Establish the time commitment requirements.
Outline the skills and deliverables needed for the project.
Market the request to the public.
Interview applicants.
Hire the best qualified.
Assign a staff person to work with the Senior Intern.
After the project is completed, assess the final product and see if there are any other opportunities for you to work together.
Celebrate!
Senior Citizen Internship Program
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The Center’s Operations Name
Hours and days of operation
Programming Working with Managed Care Organizations
Getting certified in evidence-based programs
Marketing
Public education sessions in the community
Developing speakers bureaus
“Creating the Ideal Center Exercise”
Reimagine…
Collaborations and Partnerships Department of Health
Colleges and Universities
Workforce Development Programs
United Ways
Vendors
Local Businesses
Food Banks
Reimagine…
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“It is my belief that I can ask anyone, anytime for anything and they can say yes or no”.
Pat Bohse
I do not think you should do more with less. I think you need to tell your story better and get more money, goods, services and professional volunteers to do your business.
Fund/Friend Development Plan
We will continue to get less money from public funding so we need to raise more dollars from sponsorships, individuals and others.
Open the Doors of Opportunities and go wild…
Reimagine…
Doors of Opportunity
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Individual Donations in 2014
Individuals $258.03
72%
Bequests $28.67
8%
Foundations $53.76
15%
Corporations $17.92
5%
2014 CONTRIBUTIONS: $358.38 BILLION BY SOURCE OF CONTRIBUTIONS
($ IN BILLIONS - ALL FIGURES ARE ROUNDED)
Diversify your income stream!
Food Service Operations
Keys to Success:
Great Director
Respectful staff
Clean facility
Great food
Choice
Reimagine…
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Your use of technology Cloud Computing
Resources: Salesforce
Tech Soup
Npower
Virtual offices / Centers
Reimagine…
Marketing Plan Senior centers in most cases are the best kept secret in town and if you have seen a center you have seen one senior center.
The Plan needs to include the 6 P’s of marketing:
Public, Product, Production, Place, Promotion and Price
Why market?
To get more customers to use your products
To educate the public about who you are
To ask the public for their support
Use traditional approaches
Use nontraditional approaches
Reimagine…
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Face-to-Face Meeting
Telephone Conversation
Handwritten Letter or Note
Mass Distribution to a ‘Hot List’
Group Presentations
Advertisement
Newsletter
Website
Traditional Marketing Approaches
Cable TV
Local Radio
YouTube
E-Blast
Text Messaging
Social Media
Nontraditional Marketing Approaches
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Your role as Aging Advocates for: Getting the Older America Act passed.
Those that you serve who lost their voice through sickness, abuse and other reasons.
The development of future friendly livable communities so we all can stay at home for as long as possible.
The Caregivers who do not need a hand out but a helping hand.
Reimagine…
Administration for Community Living (ACL): http://www.acl.gov/
National Association of States United for Aging & Disabilities: (NASUAD) www.nasuad.org
National Association of Area Agencies on Aging (n4a) www.n4a.org
National Association of Nutrition and Aging Services Programs (NANASP): www.nanasp.org
Meals on Wheels America (MOWAA): http://www.mealsonwheelsamerica.org
National Council on Aging (NCOA): www.ncoa.org
National Institute of Senior Centers (NISC): https://www.ncoa.org/national-institute-of-senior-centers/
American Society on Aging (ASA): www.asaging.org
Resources
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ProBono Partnership: legal help (http://www.probonopartnership.org)
Good360.org : an online donation marketplace of donated equipment and other products. (www.good360.org)
National Association for the Exchange of Industrial Resources: carries excess inventory from corporations and redistributes this merchandise to its members (www.naeir.org)
TechSoup: provides non-profits with technology products (www.techsoup.org)
Good: Online nonprofit resource center for sharing tools and resources www.4good.org
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Resources
Resources NPower: connects corporate IT volunteers with nonprofit projects based on skills and preferences (www.npower.org)
Independent Sector: provides the estimated dollar value of volunteer time (www.independentsector.org/volunteer_time)
Hoovers: Company information (www.hoovers.com)
Volunteer Match: brings good people and good causes together (www.volunteermatch.org)
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Resources
Charity Navigator: independent charity evaluator (www.charitynavigator.org)
Guidestar: source of information on non-profits (www.guidestar.org)
Grant Professionals Association: resource for finding grant writers (http://www.grantprofessionals.org/)
Feeding America: a resource for valuing food donations http://www.feedingamerica.org/
Bohse & Associates :provides training, technical assistance and tools www.bohse.com
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“You need to put your needs and wishes out into the Universe and they will come.”
Thank You!
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Pat Bohse
President Bohse & Associates, Inc.
PO Box 225 Middletown, NJ 07748-0225
732.291.8038 www.bohse.com
Thank You!
