REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a...
Transcript of REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a...
![Page 1: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/1.jpg)
REIMAGINING HOME BUYER COMMUNICATION
Managing your sales and marketing processes
![Page 2: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/2.jpg)
MEET YOUR SPEAKER
DAVE BETCHER VP OF CONSULTING SERVICE LASSO CRM
![Page 3: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/3.jpg)
TODAY’S LEARNING OUTCOMES
Why do we need a systemized approach
Determining your goals: initial response, re-engage, educate, or appointment setting
What does a successful work-flow (sales and marketing process) look like
Getting your content ready: Mapping your content to the prospect’s journey
The types of campaigns you should be creating based on the Marketing-Sales funnel
![Page 4: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/4.jpg)
WHY WE NEED A SYSTEMIZED APPROACH
1) INCREASE YOUR REACH
2) INCREASE YOUR EFFECTIVENESS
3) GIVES YOU MORE BANDWIDTH
4) INCREASES YOUR CUSTOMER’S SATISFACTION
More then ever, sales and marketing is all about building and nurturing relationships. Each departments needs to be creating communication that is focused on providing
value and support
![Page 5: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/5.jpg)
![Page 6: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/6.jpg)
![Page 7: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/7.jpg)
![Page 8: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/8.jpg)
![Page 9: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/9.jpg)
![Page 10: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/10.jpg)
![Page 11: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/11.jpg)
![Page 12: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/12.jpg)
![Page 13: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/13.jpg)
![Page 14: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/14.jpg)
![Page 15: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/15.jpg)
![Page 16: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/16.jpg)
THE AUTO REPLY THE MOST IMPORTANT EMAIL YOU WILL SEND
What is your call to action?
Subject Line – Identify Builder Or Community
First
Personal
Introduction
Next Step Call To
Action
Direct Them Back To
Website & Social Media
All Personal
Contact Details
With Active Links
![Page 17: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/17.jpg)
THE ELEMENTS OF A PERFECT FOLLOW UP EMAIL Subject Line:
7 words or less
Identify builder first, then
reason for email
No !, $ or ? Or ALL CAPS
Personalization:
Not only name, but conversational
through message
Re-emphasize your
commitment to
customer
Set expectation
of next steps Multiple options
to click back to
website
Link address to Google Maps
Link to Social Media
![Page 18: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/18.jpg)
Subject Line – Identify Builder And
Source Of Lead
Personal
Introduction
Next Step Call To
Action
Direct Them To Website and
Social Media
All Personal
Contact Details
With Active Links
Personal Emails Generate 5 x the
click rates and 4 times the open
rates compared to other bulk
emails.
PERSONALIZE FOLLOW UP FOR DIFFERENT SOURCES
![Page 19: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/19.jpg)
TELL THEM YOUR STORY
Subject Line – Identify Builder Or Community
First
Useful Knowledge –
Emphasize Key Points
Call To Action
All Personal
Contact Details
With Active Links
![Page 20: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/20.jpg)
![Page 21: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/21.jpg)
![Page 22: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/22.jpg)
![Page 23: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/23.jpg)
![Page 24: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/24.jpg)
![Page 25: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/25.jpg)
![Page 26: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/26.jpg)
![Page 27: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/27.jpg)
![Page 28: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/28.jpg)
![Page 29: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/29.jpg)
![Page 30: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/30.jpg)
![Page 31: REIMAGINING HOME BUYER COMMUNICATION · 2019-07-16 · TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals: initial response, re-engage, educate,](https://reader030.fdocuments.us/reader030/viewer/2022040808/5ed2b20ac4baf25b6a545800/html5/thumbnails/31.jpg)