REHOMEA MOBILE APP CASE STUDY

NIKKI BOHORQUEZ

ReHome

2AGENDA

1. Concept

2. Research & Findings

3. Information Architecture

4. User Flows & Wires

5. Prototype

6. The Future

ReHome

3

1. Concept

ReHome

4

Yearly comparison of abandoned and rescued pets

2012

2013

2014

2015

Number of Pets (In Millions)

0 2 4 6 8

Dogs and Cats AbandonedDogs and Cats Rescued

THE PROBLEM

Every year in the U.S., more than 6 million lost, abandoned, or unwanted dogs and cats enter animal shelters.There are 3–4 million cats and dogs euthanized each year in shelters.

ReHome

5THE SOLUTION

For those who need to find a new home for their pet, ReHome connects owners and people looking to adopt. We offer a simple and stress-free rehoming process for both people & animals, reducing rates of abandonment, pets going into shelters, and unnecessary euthanization.

Unlike other models, ReHome allows owners to easily set up a profile focused around their pet. Potential adopters can effortlessly browse pets in their area and safely schedule visits to make sure the fit is purrfect.

Saving the lives of dogs & catsReHome

ReHome

6

2. Research & Findings

ReHome

7USER INTERVIEWS

Adam Adopter

Regina Rehomer

Cathy Catlover

Frank & Felicia Family

“I want to search for dogs in my area and be able to filter through different sizes, breeds, colors, and levels of activity.”

“I am looking for a new cat, but I have a hard time going to shelters. I wish I could schedule a home visit to make sure the cat would get along with my other animals and feel comfortable in my home.”

“I need a safe and effective way to rehome my cat. I don’t want to bring him to a shelter or post to Craigslist, but I feel like I have no other option.”

“Our baby is allergic to our dog, so we need a fast and simple way to make sure our dog goes to a safe home. Since we are so busy, we need to find people who are interested in adopting in our area.”

ReHome

8USER GOALSThese are the four main goals I focused on when defining and creating ReHome. They are drawn from over ten user interviews including a wide range of age and occupation, both male and female. I noticed certain trends and pain points that came through in almost every interview, and

those became my user goals.

Goal: Wanting to find a new, safe home for a pet without having to bring it to a shelter, having to post on an unreliable website, or paying a large fee.

Solution: Post your pet on ReHome for free to find people in your area who are looking to adopt a new pet.

Goal: Knowing if an animal gets along with a pets or would be comfortable in a home. Not wanting to only see the animal in a shelter.

Solution: ReHome allows adopters to schedule a visit in their own home or a common space to ensure that pets get along and to see the animal in a real-life situation.

Goal: Finding pets that need to be adopted in the area.

Solution: ReHome uses geolocation to track a user’s whereabouts and creates a pre-populated list of both cats and dogs for the user to browse according to their location.

Goal: Flexibility when searching for a pet, not only for a breed but also different physical and behavioral characteristics.

Solution: ReHome allows filtering by breed, color, and gender, as well as traits and activity, barking, and obedience levels to help users find their perfect pet.

ReHome

9USER PERSONA: REGINA REHOMER

Age: 28

Education: MFA

Location: Manhattan

Job/Income: Assistant fashion editor/70K

Comfort with tech: High

Animal Values: Loves animals, donates to charities

Hobbies: Reading, blogging, fashion

Personality Attributes: Busy, loves DIY, stubborn

Goals1. Needs to rehome dog2. Does not want to bring dog to a shelter3. Wants to find a inexpensive or free way to advertise dog.

Frustrations/Pain points1. Not finding helpful resources.2. Process adding stress; nothing to take away the stress or make it easier3. In a time crunch

Recently, Regina adopted a one year old dog, Aldo. They get are a great match, but she is being promoted, which means longer hours and more traveling.

Regina is reluctant to give up her puppy, but she won’t have time to give him the proper attention and care.

She doesn’t want to take him to a shelter, but can’t find a way to rehome him without paying 175$ for a non-guaranteed service or posting a sketchy advertisement on Craigslist.

This led her to these questions:

1. How do I re-home my dog?2. How can I prevent returning my dog to a shelter?3. What can I do to make the rehoming process better for myself and my dog?

ReHome

10USER PERSONA: ADAM ADOPTER

Age: 45

Education: BS

Location: Manhattan

Job/Income: Architect/150K

Comfort with tech: High

Family Values: Large family, very close

Animal Values: Loves animals, wants a pet

Hobbies: Reading, art, fishing

Personality Attributes: Relaxed, logical, rational

Goals:1. Wants a simple way browse available pets in his area2. Wants more pertinent and easily digestible information on profile3. Looking to schedule home visits

Frustrations/Pain points:1. Doesn’t feel welcome at shelters2. Wants to schedule a home visit before getting a new pet3. Application process very difficult and uninformed

Adam is very interested in adopting a new pet. He has been on several apps and websites, but they haven’t been easy to navigate. He sees the same descriptions either with too much information or not enough and the process of going into the shelter to see the dogs can take an extremely long time.

Adam wants to adopt a pet that is in need of a home immediately and he wants to search for those pets in his area. He also wants the ability to schedule a home visit before committing to adopting the pet.

This led him to these questions:

1. How do I search for pets near me?2. How will I know the pet is the perfect fit?3. How do I find the particular pet that I want?

ReHome

i

11

01Search more than 370,000 pets and 14,000 adoptions groups! Find your perfect pet and share profiles via Facebook, Twitter & e-mail!

Flag your favorite pets and leave notes for future review, read heartwarming adoption stories, and more.

Cons

1. Can’t select both dogs & cats

2. The search resets when you go to menu

3. List very difficult to scan - don’t get any important information

4. Profiles don’t highlight information, very long & hard to read

02 For more than 100 years, Bideawee has been the leading pet welfare organization serving NYC & Long Island. Through a vast array of services, Bideawee cultivates and supports the life-long relationships between pets and the people who love them.

This analysis looks at the adoption process: from finding an animal online to visiting the animal at the shelter and then submitting an application.

PETFINDER BIDAWEE

COMPETITIVE ANALYSIS

*iTunes app store

Pros

1. Find animals by location

2. Easy sharing

3. Start with filters

Cons

1. Expensive adoption fee

2. Setting up a visit or appointment is difficult and mandatory

3. Sometimes special needs information is omitted

4. Adoption process long & difficult with little feedback

Pros

1. Beautiful photos & layout

2. Updated profiles

3. Easy to use filters

ReHome

12

3. Information Architecture

ReHome

13

After card sorting and site map sketching, I began to sketch some wires. This allowed me to better understand how my app was going to evolve and let me explore many different ideas. It also helped me make sure I was prioritizing user goals.

Card SortingI started with card sorting to better understand the navigation and the necessary features for the MVP. This allowed me to group different concepts in order to understand what made sense together and what was unnecessary.

After card sorting, I drew up some site map sketches to begin to put together my navigation. This helped me cut down even more and understand the direction and purpose of the app.

Wire sketches

Site Map Sketching

THE BEGINNING

ReHome

14TASK FLOW: ADD A PET

ReHome

15USER FLOW

ReHome

16HIGH FIDELITY SITE MAP

ReHome

17CURRENT SITEMAP & NAVIGATION

ReHome

18

4. User Flows & Wireframes

ReHome

19

ReHome

20ORIGINAL WIRES

Menu to fill out different sections of the dog’s profile - green indicates complete. Can’t submit until all complete

Side nav that slides over when hamburger is pressed

The initial pet profile (scroll down for more information). This highlighted adopting, vet documents, messaging, liking, and home visits

Initial process for adding photos of a pet.

ReHome

21LOG IN/SIGN UP

ReHome

22CREATE PET PROFILE

Users can choose to rehome either a dog or cat. In phase 2 users will be able to rehome both at once.

Pet breed will start to autocomplete while the user is typing or users can choose from the drop down menu.

Spayed or neutered option will appear once gender is selected.

If yes is selected, a small box will drop down to allow users to explain. Once they are done, a notification will appear over any “yes” option that has been filled out.

A scroll will appear for vaccine dates.

Traits can be chosen from a drop down list. They will also autocomplete as a user starts typing.

ReHome

23ADD PHOTOS

Users are encouraged to add up to five photos of their pet

Users can take a photo or explore their library to upload a photo

Photo library will allow users to upload a photo of their pet

Uploaded photos will appear as user uploads different photos

When users click on the photo, a larger preview appears and allows them to crop and select

ReHome

24FIND PETS & FILTERS

Pets available for adoption that are located near the users will automatically come up in the find pets feed

If users are looking for specific characteristics, they can filter a wide variety of physical and behavioral characteristics

Users can also view the pets near them in a map format, allowing them to see distance and get directions

Users can tap on a pet pin in order to gather a little more information about the pet

ReHome

25VIEW PET PROFILE

Users can view at-a-glance basic. medical, and behavioral information to allow them to see the highlights of the pet they are viewing

Users can favorite the pet in order to come back to it later if they are choosing between multiple animals

The main call to action is to message the owner, which would start a conversation about the adoption process and scheduling a home visit

ReHome

26VISUAL DESIGN

ReHome

27

5. The Prototype

ReHome

286. THE FUTURE

Research Design Test Iterate

Continue to research the competition and interview users about their s imi lar situations and what they have used

Do more user testing to make sure all user goals are being met and al l features are necessary and usable

ReHome goes to a hackathon to become developed and compete against other apps!

ReHome

29

Thank you!