Regulations & Strategies for CG

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    Regulations & Strategies forCorporate Governance

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    Introduction

    The way that a company is run determines

    the level of confidence that itsshareholders and other stakeholders willhave in it. A company with a strong

    performance history will garner more trustand in turn will likely reap financialbenefits. Investors will be more likely to

    buy stock, the company will have aneasier time wooing top executives, andpartnerships will be quicker to form.

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    Sarbanes-Oxley Act

    The Sarbanes-Oxley (SOX) Act was

    passed in 2002 with the intention ofprotecting investors and establishingguidelines for financial reporting.Investors and other interestedparties use a corporations financial

    records and related information as amethod of evaluating thecorporation.

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    Sarbanes-Oxley Act

    When the information is incomplete or

    otherwise misrepresentative, those whorely on the information are deceived.Consequently, their ability to make sound

    decisions will be impaired. The effects offalse information can be as dire foraccidental misrepresentation as they can

    for purposeful deception. It is for thisreason that effective controls against botherror and corruption are vital.

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    Sarbanes-Oxley Act

    In the most basic terms, SOX

    requires that corporate executiveschief executive officers (CEOs) andchief financial officers (CFOs)takeresponsibility for the accuracy oftheir corporations financial records

    and for the processes of releasingcomplete information toshareholders.

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    Key Principles of SOX

    Integrity

    The SOX principle of integrity refers to thecompleteness of the financial records; itdoes not refer to a personality

    characteristic. Investors use a corporationsfinancial information to obtain a picture ofthe companys financial health. Should the

    information be incomplete, investors will nothave a representative image of thecompanys situation.

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    Key Principles of SOX

    Reliability

    As a principle of SOX, reliability isthe concept of accurate information.The public and investors need to beable to trust that the information withwhich they are presented is correct.

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    Key Principles of SOX

    Accountability

    When looking at SOX, accountability refersto the principle that within the corporation,someone must be held accountable for the

    establishment of controls and theconsequences should those controls fail.Although SOX does provide some directionfor board members, it is the CEO and

    CFO of the corporation who shoulder theresponsibility of complying with SOX.

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    SEC Regulations for

    Shareholders Proposal

    In most situations, shareholder

    participation occurs through readingquarterly reports, attendingshareholder meetings, and voting.Shareholders are also able to offertheir own proposals and establish

    advocacy committees to increasetheir involvement.

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    SEC Regulations for

    Shareholders Proposal

    The 1934 Securities Exchange Act governs

    the process by which shareholders areable to submit proposals. This process isoutlined in Regulation 14a-8. According to

    the 1998 amended version of the section,shareholders are eligible to submitproposals if they have held 1% of the

    companys voting stock for a term of oneyear or more. The guidelines also limitshareholders to one proposal per meeting.

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    SEC Regulations for

    Shareholders Proposal

    Of course, these guidelines only regulate

    the submission of proposals; it is up to theboard to determine if a proposal will beput forward for vote. Even if the board is

    unable to exclude a proposal, it can stillformally recommend that shareholdersvote against it. Directors are also able to

    choose whether to act on a shareholderproposal that has been agreed to by themajority.

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    OECD

    The Organization for Economic Co-

    operation and Development (OECD)offers membership for 30 countriesand has a relationship with over 70others. Although perhaps best knownfor its work with public corporations

    and CG, the OECD is involved withother economic areas, includingnongovernmental organizations.

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    OECD

    The role played by the OECD is one of

    research and guidance. The organizationfacilitates policy discussion, generatesstatistics, and publishes guidelines, such asits Principles of Corporate Governance.

    In 1999, the OECD released the firstedition of the OECD Principles of CorporateGovernance.1 Although geared toward the

    organizations 30 member countries, thisdocument has also served as a global guidefor Corporate Governance efforts.

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    OECD

    Although these guidelines do provide

    specific recommendations and advice,they are not necessarily designed fordirect implementation into a corporate

    body. Instead, these principles have been

    created to serve as a starting point, a set

    of regulations that evens the playing fieldso that all countries start on the samepage with basic concepts of CG.

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    OECD

    The countries are then left to

    develop their own policies andregulations that meet theserequirements, but in a mannerrepresentative of their uniquecorporate and economic structures.

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    OECD

    The principles themselves focus on CG by

    breaking it into five areas: Framework. The OECD is a vocal

    advocate of establishing a foundational

    framework for Corporate Governance. Thisframework should facilitate and coordinateCorporate Governance efforts as well as

    be cognizant of all relevant laws andregulations.

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    OECD

    Shareholder rights. Shareholders

    are in the unique position of havingput up the capital for the companybut not having direct control overhow it is run. This means that theirinvestment in the company must be

    protected, and their trust in thesystem cannot be abused. This is akey focus of Corporate Governance.

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    OECD

    Stakeholder considerations.

    Although stakeholders are not givenequal treatment in all corporateframeworks, the OECD does supportfair treatment and consideration ofall company stakeholders.

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    OECD

    Responsibilities of the board.

    As the shareholders representativewithin the corporation, the OECDrecognizes its vital role in corporategovernance.

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    Cadbury Report

    The Cadbury Commissions Financial

    Aspects of Corporate Governance,more commonly known as theCadbury Report, has made a strong

    contribution to the process ofCorporate Governance in the United

    Kingdom and has influenced CGefforts around the world.

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    Cadbury Report

    In general, the Cadbury Report

    focuses on the importance ofestablishing a strong andindependent board of directors. One

    of the key components of doing so isto separate the roles of the board

    chairperson and the CEO.

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    Balanced Scorecard

    The Balanced Scorecard strategy was

    developed to simplify and streamline theway in which a corporate executive thinksabout the corporations priorities andobligations. In a sense, the Scorecard is

    meant to provide the big-picture approachso that the executive does not lose sightof the goals when focusing on the details.

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    Balanced Scorecard

    A further benefit of the Scorecard is that it

    provides a concrete strategy forevaluating intangible, non-financialobjectives.

    There are four components of a BalancedScorecard:

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    Balanced Scorecard

    Financial. The financial portion of the

    Scorecard provides discussion of the cost-revenue aspects of the project. Thissection contains the financial figures for

    the profitability of the strategy as well asthe potential for growth, costs per unit,and share value impact.

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    Balanced Scorecard

    Customer. The customer portion of the

    Scorecard links the customer and marketactivity to the financial success of thestrategy.

    Organization. The organizationportion of the Scorecard recognizesthe actions that will have to occur onthe part of the corporation in order togenerate the market activity that willsupport the financial outcome.

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    Balanced Scorecard

    Development. Finally, the

    development portion of theScorecard links the internaldevelopment that will be required to

    support the organizations efforts.For example, this section may

    include personnel expansions.

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    GCG Components

    Strong ethical culture within the company

    Effective communication amongshareholders, board members, and theexecutive.

    Viable relationship among all top-levelgroups and committees.

    Effective whistle-blowing policies and

    protections in place.