Regulation of Public Relations
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Transcript of Regulation of Public Relations
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Regulation of Public Relations
JOUR3060 Communication Law & Regulation
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PUBLIC RELATIONS Public Policy Regulations fall under four
categories:
1) Constitutional Law:2) Administrative Law:3) Tort Law:4) Contract Law:
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Public Relations and Constitutional Law Constitutional Law: Corporate Speech,
Campaigning, etc.
Buckley v. Valeo (1976) Corporate Campaign Expenditures
First National Bank v. Bellotti (1978) Corporate Political Expression
Citizens United v. Federal Election Commission (2010) Corporation Free Speech concerning political campaign contributions
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Citizens United v. Federal Election Commission (2010)
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Public Relations and Administrative Law Securities and Exchange Commission
(SEC) Misappropriation Theory U.S. v. O’Hagan (1997)
Food & Drug Administration (FDA)
Federal Trade Commission (FTC) Deception Test: Puffery is NOT deception, unless:
1) 2) 3) Unfair Business Practices:
1) 2) OR 3)
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Tort Law – An Introduction Purpose: to fairly compensate individuals for
losses which have been caused by the actions of others
Elements of Tort Law: 1. Conduct 2. State of Mind 3. Detrimental Legal Effect 4. Damages
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Public Relations and Tort Law1. Interference with Contract or Prospective
AdvantageA. Existing relationshipB. Future relationship
2. Unfair Competition Associated Press vs. International News Service (1918)
3. Duty to Warn / Failure to Disclose
4. Misrepresentation Intentional Negligent
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Contract Law – An Introduction Definition: a promise that the law will enforce
Elements of Contract Law:1. Offer2. Consideration3. Legal Detriment4. Mutual Assent
Potential Problems1. Standard forms2. Cannot read before signing3. Unequal bargaining powers
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Public Relations and Contract Law1. Ownership or Work and Proposals
Community for Creative Nonviolence v. Reid (1989)
2. Indemnity Clauses- unenforceable if 1) 2) OR 3)
3. Non-compete clauses- ONLY enforceable if 1) 2) 3) 4) AND 5)
4. Confidentiality Agreements Cohen v. Cowles Media (1991)
5. Consent Agreements- Elements: 1) 2) 3) 4) AND 5)
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Community for Creative Nonviolence v. Reid (1989)
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For next class, Monday 3/24
We will be reviewing for Exam #2: defamation, libel, privacy law, commercial expression, public relations
Please be prepared with any questions!!