Registering For Reviews
-
Upload
demosphere-international-inc -
Category
Marketing
-
view
112 -
download
1
Transcript of Registering For Reviews
7RGD\·V�$JHQGD�Ƚ ,PSRUWDQFH�RI�5HYLHZV
Ƚ /RFDO�/LVWLQJV
Ƚ 6RFLDO�0HGLD
Ƚ 5HYLHZ�:HEVLWHV
Ƚ 1HJDWLYH�5HYLHZV��:KDW�7R�'R"
'HPRVSKHUH�.QRZV�<RXWK�6SRUWV
Ƚ �������&XVWRPHUV
Ƚ ���\HDUV�RI�H[SHULHQFH
Ƚ ���\HDUV�RI�H[SHULHQFH�SHUVRQDOO\
,PSRUWDQFH�RI�5HYLHZVȽ ����RI�FRQVXPHUV�WUXVW�RQOLQH�UHYLHZV�DV�PXFK�DV�SHUVRQDO�UHFRPPHQGDWLRQVȽ ����RI�FRQVXPHUV�UHDG�UHYLHZV�RQ�D�UHJXODU�EDVLVȽ 2QO\�����GR�QRW�FRQVXOW�UHYLHZV
%ULJKW/RFDO¶V�)XOO�5HVXOWV
+RZ�0DQ\�5HYLHZV"Ƚ ���RI�FRQVXPHUV�UHDG�XS�WR�����UHYLHZV�ZKHQ�UHVHDUFKLQJ�D�ORFDO�EXVLQHVVȽ ����RI�FRQVXPHUV�UHDG�XS�WR����UHYLHZVȽ ����RI�FRQVXPHUV�UHDG�XS�WR���UHYLHZV
%ULJKW/RFDO¶V�)XOO�5HVXOWV
$UH�7KH\�,PSRUWDQW"Ƚ ����RI�FRQVXPHUV�VD\�SRVLWLYH�UHYLHZV�PDNH�D�EXVLQHVV�PRUH�WUXVWZRUWK\Ƚ 2QO\�����GRQ·W�OHW�UHYLHZV�DIIHFW�WKHLU�RSLQLRQ�RI�D�EXVLQHVV
%ULJKW/RFDO¶V�)XOO�5HVXOWV
5HYLHZV��/RFDO�6HDUFKȽ 9HULI\�\RXU�ORFDO�EXVLQHVV�LQIRUPDWLRQ�
Ƚ 1$3���1DPH��$GGUHVV��DQG�3KRQH�1XPEHU
ż 0DNH�VXUH�LW·V�RQ�\RXU�ZHEVLWH�
ż 9HULI\�\RXU�*RRJOH�0\�%XVLQHVV�DQG�%LQJ�3ODFHV�OLVWLQJV
ż %RRVWV�6(53�UHVXOWV��HOLJLELOLW\�WR�DSSHDU�PRUH�WKDQ�RQFH�RQ�S��
6FKHPD�$GGUHVV�0DUNXSȽ 6FKHPD�RUJ���3URYLGHV�FROOHFWLRQ�RI�FRGH�PDUNXS�+70/�SDJHV�LQ�D�ZD\�
XQLYHUVDOO\�UHFRJQL]HG�E\�PDMRU�VHDUFK�HQJLQHV�
ż %LQJ��*RRJOH��<DKRR���<DQGH[��HWF��
Ƚ 6HDUFK�HQJLQHV�UHO\�RQ�WKLV�PDUNXS�WR�LPSURYH�WKH�GLVSOD\�RI�VHDUFK�UHVXOWV
Ƚ 3�2��%R[HV�QRW�UHFRPPHQGHG
Ƚ /RFDO�%XVLQHVV�([DPSOHV�_�7HVWLQJ�7RRO
Ⱦ +RZ�'HPRVSKHUH�FDQ�KHOS�
ż $GG�WR�WKH�)RRWHU�RI�\RXU�ZHEVLWH
ż $GG�WR�WKH�&RQWDFW�3DJH
5HYLHZV��/RFDO�6HDUFKȽ 5HYLHZV���.H\�'LIIHUHQWLDWRU
Ƚ /RFDO�VHDUFK�UHVXOWV�GLVSOD\�WKH�UHJLVWHUHG�DGGUHVV��UHYLHZV��DQG�VLPLODU�VXJJHVWLRQV
Ƚ ([��3DUHQW�VHDUFKHV�IRU�´$UOLQJWRQ�VRFFHU�FOXEVµ�RU�´;<=�<RXWK�6SRUWV�&OXEVµ
*RRJOH��5HYLHZVȽ &XVWRPHUV�PXVW�KDYH�*RRJOH�DFFRXQWV�LQ�RUGHU�WR�ZULWH�D�UHYLHZ
Ƚ 5HYLHZV�DUH�QRW�DQRQ\PRXV���ZLOO�VKRZ�UHDO�QDPHV
Ƚ 5HYLHZV�FDQ�RQO\�EH�ZULWWHQ�RQ�*RRJOH��/RFDO�SDJHV��QRW�SHUVRQDO�QRQ�ORFDO�SDJHV
Ƚ ´3HQFLOµ�EXWWRQ�QHDU�WRS�RI�SDJH�PHDQV�FXVWRPHUV�FDQ�ZULWH�D�UHYLHZ
Ƚ &DQ�OHDYH�UDWLQJV��VWDUV��ZLWKRXW�ZULWLQJ�D�IXOO�FRPPHQW�UHYLHZ
Ƚ *RRJOH�GRHVQ·W�VHW�D�PLQLPXP�PD[LPXP�ZRUG�FRXQW�RQ�UHYLHZV
)DFHERRN�5HYLHZVȽ /HIW�VLGH�RI�\RXU�3DJH���YLVLWRUV�FDQ�FKRRVH�D�VWDU�UDWLQJ
Ƚ &RQVXPHUV�VHW�SXEOLVKLQJ�RSWLRQV��)ULHQGV�2QO\��3ULYDWH��RU�3XEOLF�
Ƚ &RPPHQWV�DUH�RSWLRQDOż 0RUH�LPSRUWDQW�WKDQ�HYHU�WR�PRQLWRU�
VWDU�UDWLQJV�ZLWK�QR�H[SODQDWLRQ���FDQ�VWLOO�DIIHFW�SXEOLF�SHUFHSWLRQ�RI�\RXU�EUDQG
<HOS�5HYLHZVȽ <HOS�OLVWLQJV�RIWHQ�UDQN�DW�WKH�WRS�RI�6(53V���RIWHQ�DERYH�DFWXDO�ZHEVLWHV�
Ƚ 6WHSV�WR�UHJLVWHU�ZLWK�<HOS�
���6HDUFK�IRU�\RXU�RUJDQL]DWLRQ�LQ�WKH�<HOS�GDWDEDVH
���,I�QRW�IRXQG��IROORZ�´&DQ·W�ILQG�\RXU�EXVLQHVV"µ�OLQN�WR�DSSOLFDWLRQ
���&OLFN�IRU�WKH�YHULILFDWLRQ�OLQN
���9HULI\�DQG�DXWRPDWLFDOO\�JHW�DGGHG�WR�D�UHYLHZ�TXHXH
���$GG�SHUVRQDOL]HG�LQIRUPDWLRQ�WR�\RXU�SDJH
1HJDWLYH�5HYLHZVȽ 'RQ·W�WDNH�QHJDWLYH�UHPDUNV�SHUVRQDOO\
ż 7DNH�LQ�WKH�FRPSODLQW��DSRORJL]H��DQG�WKHQ�SURYLGH�D�VROXWLRQ�WR�SRWHQWLDOO\�FKDQJH�WKHLU�QHJDWLYH�SHUFHSWLRQ�RI�\RXU�RUJDQL]DWLRQ
Ƚ -RLQ�WKH�FRQYHUVDWLRQ
ż 5HVSRQGLQJ�WR�HDFK�FRPPHQW�SXEOLFO\�OHWV�SRWHQWLDO�FXVWRPHUV�VHH�KRZ�\RXU�RUJDQL]DWLRQ�H[SODLQV�WKH�UHYLHZ�DQG�\RXU�FXVWRPHU�VHUYLFH
Ƚ 6WLFN�WR�VWDQGDUG�SROLFLHV��RU�FUHDWH�D�SROLF\��
ż ,I�\RX�GRQ·W�KDYH�D�SROLF\�IRU�UHVROYLQJ�FRPSODLQWV��FUHDWH�D�VWDQGDUG�VHW�RI�UXOHV�WR�HQVXUH�HDFK�UHYLHZ�LV�WUHDWHG�SURIHVVLRQDOO\
1HJDWLYH�5HYLHZVȽ (QFRXUDJH�SRVLWLYH�UHYLHZV
ż 7DNH�LQLWLDWLYH�DQG�DVN�KDSS\�PHPEHUV�WR�SRVW�RQ�UHYLHZ�VLWHVż ,I�VDWLVILHG�FXVWRPHUV�VKDUH�SRVLWLYH�IHHGEDFN�ZLWK�\RX��RGGV�DUH�WKH\·OO�VKDUH�ZLWK�
SRWHQWLDO�FXVWRPHUV�WRR�
Ƚ &RQWLQXH�WR�PRQLWRU�\RXU�UHYLHZV�
ż 6WD\�RQ�WRS�RI�\RXU�QHJDWLYH�UHYLHZV��8QDQVZHUHG�FRPPHQWV�FDQ�FRVW�\RX�D�SRWHQWLDO�FXVWRPHU�HDFK�WLPH�D�YLVLWRU�UHDGV�WKRVH�UHPDUNV���DFFXUDWH�RU�QRW�
Ƚ ���<HDUV�2I�([SHULHQFH
Ƚ %HVW�,Q�&ODVV�6XSSRUWVXSSRUW#GHPRVSKHUH�FRP
Ƚ 'HPRVSKHUH�%ORJ,JQRULQJ�%DG�5HYLHZV"�%DG�6WUDWHJ\�/RFDO�6HDUFK���,PSRUWDQFH�RI�5HYLHZV+RZ�$UH�<RX�5HIOHFWHG�$FURVV�WKH�:HE"
'HPRVSKHUH�&DQ�+HOS�