www.pmbaconferences.com/washingtonREGISTER TODAY

Endorsed ConferenceProducerTM

HILTON ARLINGTON HOTEL

APRIL 4 - 6 | 2016 » WASHINGTON «

PS*BAW IS THE LEADING EDUCATIONAL & TRAINING CONFERENCE FOR

PROJECT PROFESSIONALS.

NETWORKING OPPORTUNITIES

UP TO 21 PDUs & CDUsTEAM COLLABORATION

TRAINING ALL LEVELS

The PMI Registered Education Provider logo is a registeredtrademark of the Project Management Institute, Inc.

2 Register Today at www.pmbaconferences.com/washington

» WASHINGTON | HILTON ARLINGTON HOTEL | APRIL 4 - 6, 2016 «

2016 WASHINGTON ADVISORY BOARDHarlan Bennett IIBA Washington DC Chapter

Segun KazeemInternational Finance Corporation, World Bank Group

Simon Khodab Consortium Health PlansKelly A Hobbs Excella ConsultingBharti Rupani Enterprise KnowledgeKaty Saulpaugh Enterprise Knowledge, LLCMae Cooper The George Washington UniversityStephanie Vineyard Excella ConsultingTodd Karl Promontory Interfinancial NetworkCharlotte Farmer The MITRE Corporation

BUSINESSANALYSTWORLDBusiness Analysts

Systems Analysts Business Technologists Technical Analysts Requirements Analysts Requirements Planners Process Managers

Product Design & Development Professionals

Business Process Engineers

Education and Training Professionals

Directors and Managers IS/IT Managers Quality Assurance Managers Software Programming Managers

HOW YOU CAN BENEFIT FROM ATTENDING:• Focused Symposium Conference Tracks

Learn from the real-world experiences of industry experts and practitioners who will show you how to achieve outstanding business results. Symposium sessions are organized for easy navigation of the conference program.

• NetworkingTake advantage of the formal & informal networking opportunities including: roundtable discussions, networking receptions, speaker meet and greet and many other informal opportunities to share ideas!

• Earn Valuable PDUs and CDUsWe are IIBA and PMI Registered Education Provider (REP). Our attendees who require PDUs or CDUs can earn one for each hour of education at the conference.

• A World of KnowledgeFrom the opening Keynote to the close PW*BAW’s are filled with industry leading education and non-stop opportunities to learn. You will walk away with the mission critical skills you can put into practise as soon as you get back to your office.

I am honoured to be behind the wheel for the 2nd edition of ProjectSummit*BusinessAnalystWorld Washington.

The ProjectSummit*BusinessAnalystWorld portfolio is the leading educational training conference for project professionals and business analysts. The following pages will prove that ProjectSummit* BusinessAnalystWorld is an event not to be missed. Symposia sessions are facilitated by leading experts and practitioners while the workshop program provides a ‘deeper-dive’ into pertinent subject matter. Our flexible registration process allows you to create a package that bests suits your time and budget.

As always, should you have any questions or require additional information, please don’t hesitate to contact me directly.

Thank you, I look forward to seeing you at ProjectSummit*BusinessAnalystWorld Washington.

Amy RuddellSenior Group DirectorProjectSummit*BusinessAnalystWorldaruddell@divcomevents.com

ADVISORY BOARD

WHO ATTENDS

WHY ATTEND

GREETINGS FROM THE CONFERENCE DIRECTOR

PROJECTSUMMITTeam Leaders

Project CoordinatorsProject ManagersProject DirectorsStrategic ManagersEducation and Training Professionals

Directors and ManagersSoftware Programming ManagersR&D ManagersChange Managers

» REGISTER TODAY «

3Register Today at www.pmbaconferences.com/washington

BUILD A CASE FOR ATTENDING PROJECTSUMMIT*BAWORLD WASHINGTON

LOCATION | ACCOMMODATION

Host Hotel: Hilton Hotel Arlington950 North Stafford Street, Arlington, VA 22203RESERVATIONS: 1-800-HILTONS (1-800-445-8667)

Hilton Hotel Arlington950 North Stafford Street, Arlington, VA 22203www3.hilton.com/en/hotels/virginia/hilton-arlington-DCAVAHF/index.html

Group Discount Rate: $259 * Request to be in the room block in order to receive the preferred group rate.

You and your company both gain at ProjectSummit* BusinessAnalystWorld Washington. A three-year study of 2,500 firms by the Society of Training and Development found definitive evidence linking increased training investments to more favorable financial results for companies. Firms that increased training investment saw higher shareholder returns and enjoyed higher profit margins. Research from Hackett Benchmarking and Research revealed that companies that increased spending on training averaged voluntary employee turnover rates of 7% compared to 16% for those companies that spent less.PS*BAW Washington will benefit you, your team and your organization by:

• Increasing productivity and effectiveness• Providing new and upgraded skills• Inspiring superior performance• Motivating you to set goals that achieve positive results• Teaching leadership and influence in the workplace• Heightening creative and analytical skills to generate

better solutions and decisions• Increasing your ability to collaborate up, down and

across the organization• Focusing on greater alignment with organizational goals• Increasing confidence, recognition, and visibility• Improving job satisfaction and employee retention• Getting up-to-date on the latest trends and

developments in the workplace

You will return to your job refreshed, motivated, energized, and feeling valued by your organization. You’ll return armed with:

• The tools and techniques that you need to achieve optimal productivity

• New skills, best practices, and strategies that you will use right away and share with your colleagues

• Fresh ideas and insights gained from peer-to-peer networking with PMs, BAs and CMs from across North America and around the world

PS*BAW WASHINGTON DELIVERS INCREDIBLE VALUE.In just a few value-packed days, your investment will pay off in increased skills, knowledge, resources, and a powerful professional network – combine those with renewed motivation, and PS*BAW is clearly your must-attend training event of the year. Not only does your registration include premium training, expert faculty, and peer networking, it also includes:

• Meals and social events• Sponsor exhibits and presentations• Pre-Conference Webinar• Conference materials• 30+ learning opportunities• Proceedings for all sessions provided online for pre-event

and post-event access.• Access to special low hotel rates

4 Register Today at www.pmbaconferences.com/washington

» WASHINGTON | HILTON ARLINGTON HOTEL | APRIL 4 - 6, 2016 «

CONFERENCE AT-A-GLANCE SYMPOSIA SESSIONS

PM201: Emotional Intelligence for Project Managers

David Fuston,Grant Thornton

The 21st Century Project Manager As Change Master - Do You Have The Skills?

Supriya Desai, Desai Transformation LLC

From Command-n-Control to

Servant-Leadership: Being an Agile PM

Manjit Singh, Agilious LLC

TINA Leadership ModelDale Christenson,

Project Management Centre of Excellence Inc.

Six Skills Required for Effective Change

ManagementJoseph Czarnecki,

TwentyEighty Strategy Execution

8:30am -9:45am

4:45pm - 6:00pm

10:00am - 11:00am

11:15am - 12:15pm

1:15pm - 2:15pm

2:30pm - 3:30pm

3:45pm - 4:45pm

Winning at Remote Project Teams,

with Pajamas and Productivity

Mindy Bohannon, Excella

The Super Hero Within! – Actualizing Corporate

IntrapreneurshipClinton Ages,Coach Clinton

Why You Can’t Start Out With Best Practices and

What to Do About ItDouglas Brown,

Decision Integration LLC

Understanding IT Megatrends Can help

Your CareerEric Bloom,

Manager Mechanics, LLC

Maximizing Business Value with

Lean and AgileMathias Eifert,

Excella Consulting

To Connect the Dots, You Must First Collect

the DOTS…Jennifer Oswald,Momentum, Inc.

Story-mapping: How an Agile BA can create a

better roadmapStephanie Vineyard, Excella Consulting

What’s In Your Mobile Analysis Toolkit

Jack Cox, CapTech Consulting, Inc

Willy Wonka & the User Story FactoryClinton Ages,Coach Clinton

Simplify Large, Complex Business Process Models for

CommunicationBrenda Damario,Census Bureau

OPENING REMARKS & KEYNOTE PRESENTATIONGET NOTICED, GET PROMOTED, AND BUILD YOUR PROFESSIONAL BRAND ERIC BLOOM, Manager Mechanics, LLC

ProjectSummit * BusinessAnalystWorld NETWORKING RECEPTION AND SPONSOR SHOWCASE

LUNCH BREAK TIME

MONDAY APRIL 4, 2016

PROJECT MANAGEMENT SHARED SKILLS BUSINESS ANALYSIS

» REGISTER TODAY «

5Register Today at www.pmbaconferences.com/washington

CONFERENCE AT-A-GLANCE SYMPOSIA SESSIONS

The 6 Stakeholders You’ll Meet in Project Hell

Vincent Mirabelli, Global Project Synergy Group

Secret Sauce: Why Governance and

Communication are the Secret to Project Success

Lou Russell,Russell Martin & Associates

Change Management and the relationship to

PMP MethodologyDavid Davis,

UBC Certificate in Program Management

I’m OK, You’re an Idiot: Managing Project

ChurnLou Russell,

Russell Martin & Associates

8:30am -9:45am

3:45pm -5:00pm

10:00am - 11:00am

11:15am - 12:15pm

1:15pm - 2:15pm

2:30pm - 3:30pm

Stakeholder Management: Communicating in Color

George Bridges, International Institute for Learning

Identify Added Business Value

Shirley Sartin,Nitras Technologies LLC

Facilitated Agile Discovery

Mary Gorman, EBG Consulting

Problem Solving & Decision Making Analysis: Essential skills and knowledge for effective and

efficient outcome!N. Christine Aykac,

Wareness Training & Consulting

Enterprise Analysis: That Twinkle in

Their EyePaul Crosby, Bob the BA

The Evolution of Process Design to Engage and

Retain MillennialsSasha Aganova & Roger Burlton,

Process Renewal Group

Align your Requirements to Corporate Business

Strategies Using Business Architecture

Daniel Lambert, Benchmark Consulting

The Best Recipe For Insight: 2 Parts Data, 1 Part

GovernanceNicole Oliver, CapTech Consulting, Kristi Cunningham, Capital One

Financial Services

KEYNOTE PRESENTATIONBUILDING LEADERSHIP RESILIENCE: 5 STRATEGIES FOR BAS/PMS

TO INCREASE THEIR EFFECTIVENESS DURING CHANGEGREGG BROWN, MSc PMP CTDP | TidalShift

KEYNOTE PRESENTATIONCRUCIAL CONVERSATIONS: 5 CRITICAL CONCEPTS TO HELP YOU

EFFECTIVELY DISCUSS WHAT REALLY MATTERS MOSTBOB PRENTISS | BOB THE BA

LUNCH BREAK TIME

TUESDAY APRIL 5, 2016

PROJECT MANAGEMENT SHARED SKILLS BUSINESS ANALYSIS

SCHEDULE AT-A-GLANCE | FULL DAY WORKSHOPS8:30am - 4:30pm | 7 hours WorkshopsWEDNESDAY APRIL 6, 2016

Navigating the Chaos of Project Management

Vincent Mirabelli,Global Project Synergy Group

Getting Business Change to Stick

Roger Burlton,Process Renewal Group

Agile Requirements: Creative, Collaborative and Colorful Discovery

Mary Gorman,EBG Consulting, Inc.

Badass Business Analysis Techniques!

Bob Prentiss,Bob the BA

6 Register Today at www.pmbaconferences.com/washington

» WASHINGTON | HILTON ARLINGTON HOTEL | APRIL 4 - 6, 2016 «

BACKby Popular Demand!

Monday April 4th, 2016 | 8:30am - 9:45am

Get Noticed, Get Promoted And Build Your Professional BrandEric Bloom, Manager Mechanics, LLC

Whether you are looking for a job, pushing for a promotion, trying to start your own company, or looking for a date for your sister’s wedding, building your personal/professional brand can be of great help. This presentation can help you with the three professional goals previously listed. Regarding your sister’s wedding, you’re on your own. The first aspect of your professional brand is your reputation in the workplace. The second aspect of your professional brand is your credentials, skills, experiences, etc. This talk discusses both types of professional branding, how to build them, and how to use them to your advantage.

Tuesday April 5th, 2016 | 8:30am - 9:45am

Building Leadership Resilience: 5 Strategies For BAs And PMs To Increase Their Effectiveness During ChangeGregg Brown, TidalShift Inc.

Most change models don’t address how to increase our capacity to handle change. Resilience does. Resilience is the ability to remain productive, particularly during change. Research has shown that resilience can be learned. We don’t need to be born with it! In today’s projectized world of large scale change, the BA and PM’s ability to display resilience is a critical element of success. Successful Bas and PMs channel the energy of change to assist their teams and their organizations in achieving better project outcomes. The key for us is to develop our ability to be strategic and not reactive!Learning Objectives• Learn a practical process for being resilient in the projectized world• Discuss and experience a set of five “change muscles” that will

help individuals and energy more effectively• Learn 5 actionable strategies to help you and your team be resilient

Tuesday April 5th, 2016 | 3:45pm - 5:00pm

Crucial Conversations: 5 Critical Concepts To Help You Effectively Discuss What Really Matters Most Bob Prentiss, Bob The BA

Let’s face it, there are just some conversations that you don’t want to have. There are some people you simply don’t want to talk to. What happens when we don’t? Everyone loses. It is perfectly natural for us to avoid difficult conversations. We fear rejection, retaliation, emotional outbreaks, the dismissal of our ideas, and those incredibly awkward moments. However, many conversations need to be had. The solution is not going to work and one person is the roadblock, the performance of an individual is lower than expected, an individual’s behavior is impeding team productivity, someone is dominating too much, and the list goes on and on. If we want healthy, productive teams and projects, crucial conversations must be had.

Its time to stop ranting, raving, complaining and avoiding, and to start having meaningful, persuasive conversations that make an impact. Are you ready for less stress and more successful conversations? Do you want behaviors to change? Do you want ideas to be heard? Then its time we have a crucial conversation about crucial conversations. This highly interactive and dynamic keynote will take you on a journey to discover the critical concepts of crucial conversations that will help you effectively discuss what matters most.

KEYNOTE SPEAKERS

» REGISTER TODAY «

7Register Today at www.pmbaconferences.com/washington

WORKSHOP DESCRIPTIONSPROJECT MANAGEMENT BUSINESS ANALYSISSHARED SKILLS

Navigating the Chaos of Project ManagementVincent Mirabelli, Global Project Synergy Group

It’s futile to deny it…politics are all around us, filling every spare space in our worlds. And the world of our workplaces is no exception. Denying this can bring undue personal pain, affecting your personal and professional lives. Bottom line, ignoring the existence of the internal and external politics surrounding your project can be hazardous to your success. In “Navigating the Chaos of Project Management”, participants will learn how to navigate, manage and engage all stakeholders for optimal project success, while avoiding the chaos that all too often ensues. You’ll also learn how to evaluate and enhance your leadership abilities, and will gather the necessary tools and techniques to help you manage project politics within your organization, including how to engage and manage stakeholders, exploiting conflict, using negotiation to achieve your goals, all through the lens of understanding what truly drives stakeholders to be political animals.

Audience: PM Skill Level: All

8:30am - 4:30pm

Badass Business Analysis Techniques!Bob Prentiss, Bob the BA

Badass Business Analysis techniques? You might be thinking “Cool! What are those?” or “I know lots of techniques already so this session probably is not going to be of any help”. Before you make any decisions, let me ask you the following question: Do any of the statements below ring true regarding a meeting you either recently attended or facilitated? • The attendees during the brainstorming session were all zombified by the approach and the results. • The icebreaker was frozen solid and “Let It Go” was all anyone could say. • The decision model failed to make a decision and everyone muttered “thanks for wasting my time” as they left the room. • The process modeling session took so long someone literally fell asleep at the table. If you have seen or experienced any of those scenarios, you might want to rethink the techniques you are using. Businesses today are changing rapidly. The same old techniques that you have been using may not be living up to the agility and speed required to succeed in this new dynamic marketplace of change. Are you ready to learn and practice some new and very helpful techniques you have never heard of before? Are you ready to expand your frame of reference and re-look at how you facilitate? It does not take a Badass Business Analyst to learn these new techniques, but if you are willing, you are well on your way to becoming a Badass Business Analyst!

Audience: BA Skill Level: All

Getting Business Change to StickSasha Aganova & Roger Burlton, Process Renewal Group

We have all experienced situations whereby the business has to change but the initiative struggles to be effective and once the solution goes live true angst exists in the people that have to live with the result. We have found that often these changes are structurally well-defined but the change agents have not applied the same degree of rigor to human behaviors that they did to the technical / procedural aspects. In most cases this aspect of the transformation is poorly understood and haphazardly done if at all. This workshop will deal with the thorny problem of getting real change to happen without the extreme pain that often comes with the challenge. Using a business change scenario in a series of working sessions, you will apply a simple set of techniques integrated with the initiative’s activities to connect the so-called ‘soft’ side with the ‘hard’ side. We will cover some aspects of classic ‘change management’ but reach beyond to include motivation, culture change and behavioral sustainability showing how these must be designed in from the start not added on at the end.

Audience: PM | BA Skill Level: Intermediate

Agile Requirements: Creative, Collaborative and Colorful Discovery Mary Gorman, EBG Consulting, Inc.

Learn how to elicit and specify agile requirements using an integrated toolkit of agile/lean practices that can be applied at any planning level. This one-day experiential workshop shows how to reveal the full spectrum of options for delivering your product’s anticipated value—quickly, succinctly, and just-in-time. Experience collaborative techniques for slicing features and stories into well-understood, valuable chunks. EBG’s Mary Gorman demonstrates how to engage structured conversations to explore, evaluate, and confirm agile requirements using clear, unambiguous acceptance criteria. Practical, integrated exercises demonstrate ways to unleash agile team creativity, elicit holistic requirements, and obtain a shared understanding of product requirements. Leave with essential agile requirements practices for use at any level of agile product planning: team, program, or portfolio. As an added bonus, you receive a copy of Discover to Deliver: Agile Product Planning and Analysis to use—and keep—as a useful guide for continuing to discover and deliver value in your day-to-day work.

Audience: PM | BA Skill Level: Intermediate

WEDNESDAYAPRIL 6, 2016

8:30am - 4:30pm

8:30am - 4:30pm

8:30am - 4:30pm

8 Register Today at www.pmbaconferences.com/washington

» WASHINGTON | HILTON ARLINGTON HOTEL | APRIL 4 - 6, 2016 «

2016 CONFERENCE PRICING

GOLD SPONSOR SILVER SPONSORS

www.pmbaconferences.com/washington

EARLY BIRD PRICINGENDS FEBRUARY 26, 2016

$ 1,669 $ 1,669$ 1,512 $ 1,963

$ 1,318 $ 1,318$ 1,194 $ 1,550

$ 1,161 $ 1,161$ 1,052 $ 1,365

$ 1,011 $ 1,011$ 916 $ 1,189

$ 590 $ 590$ 535 $ 695

$ 700 $ 700$ 635 $ 825

3 DAY PASS | ANY COMBO

WORKSHOP | 1 DAY ONLY

1 DAY SYMPOSIA PASS

1 SYMPOSIA & 1 WORKSHOP

2 DAY SYMPOSIA PASS

WORKSHOP | 2 DAYS ONLY

REGULAR PRICING

INDIVIDUAL INDIVIDUALGROUP 5+ GROUP 5+

REGISTER TODAY

For additional information, please call or e-mail: Gerda Hockridge 1-888-443-6786 ext: 2237 or e-mail: ghockridge@divcomevents.com

| GROUP DISCOUNT CODES |Any group of 5 people or more registering from one organization are entitled to a group discount.

For additional information, please contact: Ilana Pluchik | Phone: 1-888-433-6786 ext: 2241 | Email: ipluchik@divcomevents.com

Include “PSBAW Washington Group Inquiry” in the subject line.