expe r i enc ing you r

brand

Give myself a crash course on the Regions brand in less than 24 hours by interacting with it as a potential customer

would. Analyze the brand consistency and ease of

use and offer suggestions for improvement...all while giving

you a sense of my design aesthetic and showing you

what I could bring to your brand. <Phew, I’m tired already.>

the experiment

my current brand association

“Regions. They’re the ones with the GREEN BICYCLES, right?”

I need a bank account.

i wonder what has to offer?

first impressions

where’s the GREEN BICYCLE?

information OVERLOAD

1

2

3

3 places to look for an account, but nothing says HEY, LOOK AT ME!

where’s the GREEN BICYCLE?1

SIMPLE FIX: integrate the bicycle continue the brand experience the customer saw on TV by making the bicycle a dominant design

element <I grabbed this from a print ad campaign>

2 3 places to look for an account, but nothing says HEY, LOOK AT ME!

SIMPLE FIX: an obvious button make it easy for me to do what you want

me to do <The bicycle’s there, too!>

SIMPLE FIX: clean up the clutter cut the words and have simple icons to

represent major tasks someone might want to complete <I grabbed this from the advice page>

information OVERLOAD3

and a few BONUS IDEAS

• add a slider to the main image box so you can highlight multiple products• add some more color and pattern to continue the brand experience

BEFORE

AFTER

Obviously this isn’t the world’s most perfect website, but with just a few simple tweaks using your existing design elements,

I took the home page from cluttered to clean and gave

it a fresh new look. Just imagine what we could do

with more time and teamwork.<I’m excited...are you?>

conclusion