LocationBirmingham, Alabama

IndustryFinance/Banking

Regions Financial Corporation

Furniture Lines UsedCollageTM, Arpeggio®, Stature®,

Cetra®, Adagiato®, Transcend®,

Occasional Tables, Footprint®,

Perks®, Conferencing Solutions

Room TypesConference/Training,

Lobby/Reception, Open Plan,

Private Office

Challenge When Regions merged with another banking company,

there were many spaces that needed to conform to the

corporate aesthetic standard. Regions is adamant that their

banks project a consistent image and message utilizing

these standards throughout the space at each location.

The bank runs a very efficient construction program and all

vendors must perform to their highest level at all times. In

the process of a corporation-wide assessment, relocation,

and re-design, Regions had specific furniture requirements.

Challenge

Challenge

Project a stable imageRegions needed their environment to evoke a sense of trust and stability

in their clients and visitors. A strong, professional aesthetic was a must.

Bring consistency to all branchesBecause of the merger, Regions needed to be sure that all branches

possessed the same corporate aesthetic and characteristics.

Maximize workspace and support technologyEven with a more traditional aesthetic, the functionality of the space

needed to be current. Products needed to be capable of maintaining and

supporting technology use.

Create a welcoming EnvironmentNot only did the space need to evoke stability, but also comfort. Regions

wanted to gain and keep the trust of their current clients as well as

potential new clients.

Solution

Solution Kimball Office and Regions Financial Corporation were

strategic partners in Regions’ goal to project a consistent

image in every branch. To convey the Regions’ brand

identity in every space, strict furniture standards and

construction programs were put in place. The Cetra

sectional system with Footprint wood components was

used for the solidity of its steel frames, dressed with

sophisticated metal, glass and wood finishes. This

conveys the feeling of permanence and stability that

comes from wood.

In back office areas, Cetra tackable acoustic panels

give seated privacy while aiding acoustics. Paired with

white laminate worksurfaces and durable metal storage

components, these solid stations are built to last. In

executive areas, the distinctive detailing of President

sets an elegant tone. The traditional appearance of

administrative stations conceals a thoroughly modern

characteristic—U-shaped arrangements inside with

plenty of storage, worksurface space, and cable

management to support paper and task intensive work.

Combinations of Stature desk chairs with Adagiato,

Arpeggio, Collage, and lounge seating are used

throughout the Regions organization for their

comfortable, ergonomic support and sturdy construction.

These chairs maintain their tailored good-looks in high

traffic areas, where people are in and out, all day long.

ResultIn the space of 90 days, Kimball Office supplied wood

furniture for 300 bank branches. “It’s my job to make

sure we deliver projects on time, on schedule, without

any surprises or cost overruns,” said Paul Newman,

Vice President of Real Estate and Properties, Regions

Financial Corporation. “Kimball Office and Regions

have built a good team because what they tell me, they

commit to, and then they execute.”

Paul Newman, Vice President of Real Estate and Properties